My talk from the Publishing Business Conference about how publishers, media companies and todays leading innovators in the race to go digital are using MarkLogic to delivery their new digital products as the game changes from mass distribution to mass customization. I covered how the challenges around delivering digital products in today's media enterprises and how MarkLogic-based solutions are helping deliver the custom views and collections that are required by today's digital business. MarkLogic solutions enable: Product managers to create digital products with assets from across an organization Technology teams to create a platforms for digital supply chain operations Business executives insight on internal and external asset usage Technology executives deliver systems that can seamlessly work across the complex technology landscape of today's media companies This talk highlights the MarkLogic approach to solving these problems and highlight publishers and media companies that are ahead of the curve in adopting a full digital product technology strategy using MarkLogic Server.

1. Delivering Digital Products with MarkLogic and Moving
from Mass Media to Mass Customization
Matt Turner, Worldwide Director Media Solutions
Slide 1 Copyright © 2011 MarkLogic®
March 19th, 2012
Corporation. All rights reserved.

2. MarkLogic Can Help You
 Bring Together Your Content
 Deliver Your Digital Products
 Take the Lead in Your Digital Market
Slide 2 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

3. MarkLogic and Me
We help leading organizations leverage Big Data
 Enterprise software to handle Volume, Variety, Velocity and
Complexity
 10+ years, over 280 customers
 Digital transformation, digital products
 Mission critical analysis and decision support
 Worldwide offices, Silicon Valley HQ
 About Me
 Worldwide Director, Media Solutions
 Been with MarkLogic since 2005
 PC World, Sony Music
Slide 3 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

4. The Digital Land Grab is Already Underway
executives under the gun
The winners will transform faster to a Digital Media Business
Slide 4 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

5. The Hockey Stick Cometh
Online Ad Revenue
Digital Music Revenue
Digital Book Sales
Slide 5 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

6. From Mass to Mass Customization
 2001 – MarkLogic Founded
 2003 – Elsevier - Granular access to book content
 2004 – O’Reilly – iTunes for Publishing
 2005 – McGraw-Hill – Digital Content Library
 2006 – CQ – Targeted Digital Products
 2007 – Simon & Schuster – Digital Syndication
 2008 – Houghton Mifflin – Custom Digital Products
 2009 – Zinio – Mobile Content Delivery
 2010 – Warner Bros.– Digital Supply Chain
 2011 – BBC + PA – Olympics Data
 2012 – Conde Nast – Digital Assets
Slide 6 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

7. From Mass to Mass Customization
For example . . .
Author Title iTunes/Am
Print
azon
Versions Twitter?
Release Audio Global
Editor
schedule Book Digital
Digital
Rights Asset UnAuth
Art Credits Subject Yahoo/You
Excepts Usage
Tube
Audio Posters
Category Facebook
Reader and Ads
Slide 7 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

8. The Complete Picture Enables
Mass Customization
 Only ALL the data for an asset tells it’s
whole story
 Without the complete picture
 Discovery: there is no single place to
find assets
 Productivity: lots of manual effort
 Opportunity: risk not getting your
assets to the right audience
With the Complete Picture you can execute the digital delivery
and mass customization today’s digital business requires
Slide 8 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

9. No One Can Get the Complete
Picture
For example . . .
Author Title iTunes/Am
Print
azon
Versions Twitter?
Release Audio Global
Editor
schedule Book Digital
Digital
Rights Asset UnAuth
Art Credits Subject Yahoo/You
Excerpts Usage
Tube
Audio Posters
Category Facebook
Reader and Ads
Slide 9 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

10. No One Can Get the Complete
Picture
 User need to bridge multiple systems
CMS Web
Systems Apps Mobile
DAM
Systems Apps
Find Assets
Product
Systems Apps
Package and
Distribute
Slide 10 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

11. The Barrier: Traditional Approach
 Based on technology designed
for single purpose Build
 CMS and DAM
 Database and search engine
approaches Search
 Build data structures
 Define Searches
 Then load data
Collect
 See if you got it right
Slide 11 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

12. Problems Complexity, Inflexibility, Time
DAM
Systems
Production
Systems App
Other Find Assets
Systems
Slide 12 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

13. The Result
 Instead of one central system, you get just another system
CMS Web
Systems Apps Mobile
DAM
Systems Apps
Find Assets
Product
Systems Apps
New Package and
Central Distribute
Apps
System
Slide 13 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

14. The Answer:
Slide 14 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

15. The MarkLogic Approach
 Collect
 Load data as-is
 From multiple, ever changing sources Collect
 Search and join
 Using the complete picture of the asset
Search
 Build applications
 Find Assets
 Improve workflows Build
 Delivery assets to your partners
Slide 15 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

16. The MarkLogic Approach
Collect
CMS
Systems
Loading
DAM
Systems
Product
Systems
Slide 16 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

17. The MarkLogic Approach
Collect
CMS
Systems
Loading
DAM
Systems
Product
Systems
Slide 17 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

18. The MarkLogic Approach
Search
CMS
Systems
Application APIs
Loading
DAM
Find Assets
Systems
Product
Systems
Slide 18 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

19. The MarkLogic Approach
Search
CMS
Systems
Application APIs
Loading
DAM
Find Assets
Systems
Product
Systems
Slide 19 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

20. Result: A Real Central System
Build Web
Mobile
DAM Mobile
Systems
Application APIs
Loading
DAM Find Assets
Systems
Product Package +
Distribute
Systems
Slide 20 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

21. Digital Asset Management
Initiative to share content and deliver
custom paid products using traditional
Situation CMS and DAM technologies was taking
too much time and becoming too
complex
MarkLogic powered next generation
Digital Asset Management system to
Solution flexibly maintain video and photos and
metadata, select assets and package and
deliver digital products
Conde Nast websites and digital products
access all videos and photos, including
Results 100+ year archive. Paid products deliver
custom collections of assets to customers
directly from system
Slide 21 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

22. Slide 22 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

23. Slide 23 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

24. MarkLogic Delivers
 Gives You The Complete Picture
 Develop your applications faster
 Develop 4 applications in the time of one
 Weeks not months
 Saves you time and money
 Development times 50% less
 Overall 1/10 cost of traditional platform
 Serve more users with ¼ infrastructure
 Helps you get to Mass Customization and take the lead
in Digital
Slide 24 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

25. Register Now
Code MLW595
May 1-3, 2012 Washington, D.C.
marklogicworld.com
Slide 25 Copyright © 2011 MarkLogic® Corporation. All rights reserved.

26. Come By Our Booth and See How
MarkLogic Can Help You
 Bring Together Your Content
 Deliver Your Digital Products
 Take the Lead in Your Digital Market
Matt Turner
Worldwide Director, Media Solutions
MarkLogic Corporation
matt.turner@marklogic.com
Slide 26 Copyright © 2011 MarkLogic® Corporation. All rights reserved.