The lovely APSCo HR Forum team asked me to attend their December 2013 forum and talk to their members about recruiting recruiters using social media. These are the slides.
Read more here: http://www.barclayjones.com/blog/social-media-for-recruiters/event-recruiting-recruiters-%E2%80%93-some-tips-to-help-recruiting-leaders/
2. barclayjones.comRecruitment Technology and Social Media for Recruiters
We specialise in recruitment technology and social
media for recruitment. We advise on the effective use
of recruitment technology and social media to improve
business process, recruitment and bottom line.
Who are Barclay
Jones?
Recruitment technology and
social media strategy for recruitment
4. barclayjones.comRecruitment Technology and Social Media for Recruiters
Attract, Search, Question
Make your business
(and you) approachable
Check them out â and ask the right
questions!
Actively search
5. barclayjones.comRecruitment Technology and Social Media for Recruiters
Are you actually
âapproachableâ online?
âOur business thrives because we have
the best recruiters working for us, so
please get in touch if youâd like to discuss
how you work for usâ
What message is the above saying to your
candidates, clients and ideal talent?
6. barclayjones.comRecruitment Technology and Social Media for Recruiters
Takeaways for
Approachability
ï” You and the other managersâ LinkedIn profiles
ï” Your LinkedIn company page services and
regular updates (and banners) â remember
your followers!
ï” Clearly Facebook!
ï” Regular tweets / pins
ï” Email signatures
ï” Website (is your Meet the Team page âyouâ?)
7. barclayjones.comRecruitment Technology and Social Media for Recruiters
Search
Jobs advertised â who
and how? (Decent
quality?)
Recruiter license
anyone?
âTopâ staff
How influential are they?
Your company followers
The followers of your competitors
8. barclayjones.comRecruitment Technology and Social Media for Recruiters
Ask the right questions
ï” Arenât they âdigital recruitersâ now?
ï” You donât ask them if they recruit, so donât ask
them if they use social media
ï” Competency-based questions (like for your
externals)
ï” If theyâre ârogueâ now, theyâll be ârogueâ with
you
ï” âTeaseâ out answers about privacy
ï” Check if youâre hiring a hairdresser!
9. barclayjones.comRecruitment Technology and Social Media for Recruiters
Due Diligence
ï” How do they âlookâ online?
ï” What is their Twitter following like?
ï” How have they sourced jobs using social
media?
ï” How do they source talent using social
media?
ï” How do they advertise their roles?
ï” Have they ever won a client through social
media activity?
ï” What stats (proof) have they got to
demonstrate?
10. barclayjones.comRecruitment Technology and Social Media for Recruiters
Case study
ï” 45 head recruitment agency
ï” ÂŁ75k last year on rec2rec
ï” None of the recruits are there now
ï” The recruits who approached direct:
âą Researched the brand
âą âBought in toâ the brand
âą Are still with the recruiter
âą Are doing âgreatâ
11. barclayjones.comRecruitment Technology and Social Media for Recruiters
Internal Recruitment
I dare you to have innovative tech to attract the best
talent
Question
Search
Attract
12. barclayjones.comRecruitment Technology and Social Media for Recruiters
Recruit your own talent?
âą Build a
platform to
be found
Recruit
âą Actively
source
the
âą Ask the
right
questions
Recruiter