Recruitment leaders, marketers, recruiters and business owners need to plan ahead for 2016 and think about their social media strategy. Are you guilty of being a short-term junkie with no planning for the future? Stop it! Watch our webinar, follow our slides and get that monkey off your back... In this webinar I’ll give ideas to help you leverage social media as a technology and a strategy that if used appropriately can significantly grow your business. See on our blog too: http://www.barclayjones.com/blog/social-media-for-recruiters/you-need-a-social-media-strategy-for-2016-are-you-prepared/

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Social Media Strategy for 2016
Barclay Jones

2. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
@APSCo_org
Julie.bowen@apsco.org

3. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Lisa Jones
LisaMariJones

4. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

5. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
We make recruiters effective

6. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
we make marketers
effective
we make recruiters
effective
#love

7. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Mentoring for Marketers
ROI for Recruitment Leaders
Bigger communities
Improved brand
Engaged, effective recruiters
Happy, expert marketers offering
tangible value

8. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
TWEET!

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Who are you?

10. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
What day is it today?

11. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

12. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Martini Day!

13. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Unleash your inner
goth for #GothDay

14. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
#woof

15. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

16. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Confused!

17. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Greg Savage Day!

18. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
“We must accept that
recruitment is merging
with marketing”

19. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

20. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
1. Improve the brand (attract and engage)
2. Improve profit and increase speed
3. Grow headcount and business
4. Reduce risk

21. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
My life is
hard!

22. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Lots of goals... …. But what is the
strategy?

23. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
1.
Love
Greg!

24. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
“Too many recruitment
leaders are short-term
junkies and don’t do
strategy”

25. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Recruiters
need to get
more
strategic

26. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
2.
Respect each
other!
Raise your
expectations

27. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
“Your digital
footprint is the
most important
marketing asset
you have”

28. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
“If you’re a
marketer it’s
about recruiters”
“If you’re a
recruiter it’s
about marketing”

29. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Compete!

30. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Your competition: Do you have any
idea?

31. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Try harder!

32. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

33. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

34. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

35. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
We read 25%
slower online

36. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
What percentage
candidates expect to
be able to apply for a
job via their phone?
56%

37. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

38. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

39. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
“Cold calls?
Warm calls are
better!”

40. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
I dare you to
have a content
plan that isn’t
full of wee

41. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Junk
food
content

42. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
A great sourcing strategy…
…. is all about attraction
What are you offering of value?

43. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
It’s all about THEM…
…. not you!

44. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Marketing should attract
44% look for content to
improve their skills and
help their career path
(NOT jobs)

45. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
… what’s there to talk about?

46. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
6. Jobs…
Your MOST
important content

47. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
91% want to see a
brand on a job
before reviewing it

48. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
What percentage of
applications are made
from a desktop device
93%
What is so special about you / your job to get
them to “log on”?

49. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Talent spends time
researching a company
before engaging
2
hours
What is so special about you / your job to get
them to “log on”?

50. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Jobs should attract
passives, and…
Improve profile views
(contact leads!)
Put clients back in
their boxes
Attract other recruiters
(internal recruitment)
Increase web hits, applications, placements

51. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

52. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

53. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
7. Get
engaged!

54. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
“The future of
profitable agency
recruiting is where
technology meets
skilled human
interaction”

55. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Engage with
streams your
talent uses

56. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Instagram
for
Recruiters

57. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Behave like
talent!

58. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
7. Get
CRM

59. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
“We’ve got to get
into the modern era:
branding,
social media,
CRM”

60. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

61. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

62. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Lots of goals... …. But what is the
strategy?

63. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever

64. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
64
Subscribe to our blog

65. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
…and Review

66. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
66
Push the button!

67. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Lisa Jones
LisaMariJones

68. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
Get
Social!
Improving Recruiter
Efficiency

69. barclayjones.comRecruitment Technology and Social Media for Recruiters
@LisaMariJones
@APSCo_org
#RecruitClever
69