The role of the recruiter has changed massively in recent years. The areas you need to focus on to make you "successful" are not simply limited to sendouts / in branches / client meetings / placements - you need to be marketers, digital FBI agents and branding specialists (with time machines). I ran a webinar for recruiters to show the how, why and where to speedily gather and share content to attract passive and active candidates and talent. (And not simply bore everyone with jobs..) Read more here: http://www.barclayjones.com/blog/social-media-for-recruiters/profile-raising-and-candidate-client-attraction-slidedeck/

1. @LisaMariJones
Attract Candidates and Clients
Recruitment Technology and Social Media for Recruiters barclayjones.com

2. @LisaMariJones
Lisa Jones
LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

3. @LisaMariJones
what we do we do well
We use “rec tech” to speed up
recruitment process and make
recruiters more competitive
We help recruiters to use social
media to generate business and
source talent
Recruitment Technology and Social Media for Recruiters barclayjones.com

4. @LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

5. @LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

6. @LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

7. @LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

8. @LisaMariJones
What are we going to look at?
 Why post? Why attract attention?
 Size matters
 Format matters
 Content matters
 Ways of speedily gathering content
 Ways of speedily posting content
Recruitment Technology and Social Media for Recruiters barclayjones.com

9. @LisaMariJones
Why post?
Now super-passive 15%
= 85% interested in a
recruiting chat
44% look for content to
improve their skills and
help their career path
(NOT jobs)
LinkedIn Talent Trend 2014
Recruitment Technology and Social Media for Recruiters barclayjones.com

10. @LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

11. @LisaMariJones
Mobiles are soooo yesterday
Recruitment Technology and Social Media for Recruiters barclayjones.com

12. @LisaMariJones
Size matters
Less than 100 characters
for a tweet (17% higher
engagement) Less than 40
characters for
Facebook (86%
higher engagement)
But if you need
more, use 80
characters (66%
more engagement)
Google+ title less
than 60 characters
Recruitment Technology and Social Media for Recruiters barclayjones.com

13. @LisaMariJones
Format matters
Tweets with images
get 2 x engagement
Tweets with
#hashtags get
2 x engagement
Ask for a rt
and you’ll get
Ask for a one (x 12)
retweet and
you’ll get one (x
Add a link = 23)
86% more
engagement
Recruitment Technology and Social Media for Recruiters barclayjones.com

14. @LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

15. @LisaMariJones
Most important factors for looking for a job
LinkedIn Talent Trend 2014
Recruitment Technology and Social Media for Recruiters barclayjones.com

16. @LisaMariJones
Least important factors for looking for a job
LinkedIn Talent Trend 2014
Recruitment Technology and Social Media for Recruiters barclayjones.com

17. @LisaMariJones
Location matters
Like / Comment =
update!
Retweet, Reply
– and
COMMENT
Update your
LinkedIn
Google+? Keep groups
it going!
Keep it clean
on Facebook
LinkedIn Publisher?
Recruitment Technology and Social Media for Recruiters barclayjones.com

18. @LisaMariJones
Check what works
Check your Publisher
stats
Check your Keep in
Touch
Check Who’s Viewed
Your Updates
Recruitment Technology and Social Media for Recruiters barclayjones.com

19. @LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

20. @LisaMariJones
SWAM
Recruitment Technology and Social Media for Recruiters barclayjones.com

21. @LisaMariJones
Feedly
Find stuff to subscribe to
Organise it
Use the sharing tools to push it out
Recruitment Technology and Social Media for Recruiters barclayjones.com

22. @LisaMariJones
LinkedIn Pulse
Recruitment Technology and Social Media for Recruiters barclayjones.com

23. @LisaMariJones
Buffer
Choose your channels
Upgrade?
Decide when to post
Connects to Feedly! (Yip!)
Get stats!
Recruitment Technology and Social Media for Recruiters barclayjones.com

24. @LisaMariJones
TLDR
For Chrome
Too long didn’t read
Decide when to post
Connects to Feedly! (Yip!)
Get stats!
Recruitment Technology and Social Media for Recruiters barclayjones.com

25. @LisaMariJones
What did we look at?
 Why post? Why attract attention?
 Size matters
 Format matters
 Content matters
 Ways of speedily gathering content
 Ways of speedily posting content
Recruitment Technology and Social Media for Recruiters barclayjones.com

26. @LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

27. @LisaMariJones
Lisa Jones
LisaMariJones
Recruitment Technology and Social Media for Recruiters barclayjones.com

28. @LisaMariJones
11/21/2014 28
Recruitment Technology and Social Media for Recruiters barclayjones.com