I ran an event with Jonathan Campbell on sourcing talent (candidates) and leads (vacancies) for a lovely bunch of recruiters, in Manchester 09 Oct 2013. The event focused on quick tips for candidate and lead sourcing - recruiters are busier than ever and have more access to technology than ever before (but so do their clients, competitors and candidates). So being savvy and speedy is crucial! Hope you find at least one of the tips in this slide deck of use.

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 Ways to Generate
Recruitment Job Leads
Using Social Media
Lisa Jones
@LisaMariJones
Barclay Jones

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10 Typical Recruiter
Online Behaviours
1. Badly made up expecting to be chatted up (score)
2. Very little “how to” policy – more of a “don’t you dare”
3. Primary social media activity is #job #hiring #jobs #me
#MyCompany
4. Lots of candidate sourcing on LinkedIn, lots of job
posting EVERYWHERE
5. You do great job of making recruitment look easy
(you’re training clients to do their own recruitment)

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6. Very little lead gen, very little client sourcing/maintaining,
very little competitor analysis
7. Facebook is the devil
8. Assumption that everyone is a job seeker
9. Your website is where you invest your cash and time
10. You are a LION and have a LinkedIn group therefore you
am God!
10 Typical Recruiter
Online Behaviours

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Why generate leads?

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Choice over what you work
Global View
Clever
Sector Knowledge
Recruitment Geek
Check out those REALLY pesky
competitors
Check out those pesky clients
Salary Survey
Inspiration

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How many vacancies do you
fill for every 10 you take on?
UK average = 2/10 vacs get
filled

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Stop being a social media snob
Your clients aren’t snobs – they’re ON IT
Research what works – find out where the jobs are
and re-research regularly
Ask your client and prospects where they advertise
Why would you NOT want to find jobs that you
can actually place?

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
10 ways of generating leads
using social media
(write these down and
play later!)

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Pimp your profile to attract leads
Jobs you may be interested
in
1
Create email alerts

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RSS Job Feeds
Use RSS feeds to list jobs you can search
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Don’t spend all day surfing
Alerts
3

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Groups – Jobs and Job
Discussions
4
Choose your groups carefully
Stop deleting leads
Ask for help finding some –
perhaps instead of
advertising a job
Got a referral scheme? Talk about it dammit!

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Where do they look?
Have you asked them?
Do you follow
Candidate
tips blogs?
Think like a candidate
5

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Client Leads…
6
Look in the jobs and companies database
Search (and save 10) jobs
Who is advertising?

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Check your radar for
potential movers and new
roles
Movers and Shakers
8
Check LinkedIn
Contacts

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Aggregators
7

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Use Twitter Advanced searches to locate Tweets
(and thus people)
to find roles on Twitter
Twitter: Locating Jobs (or
people with jobs!)
9

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Understand and re-research your keywords
You will only find what you’re looking for!
Know your sector?
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To summarise?
 Get your makeup on! (Attract leads)
 Stop training your staff to be hairdressers
 Less talking about jobs, and more looking for
them
 Get a process in place which trains, records and
measures effectiveness
 Try some tools and get them working for you
 … Have a strategy
 … It’s not a box ticking exercise!

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