2. With the May 8, 2012 launch of WatchESPN on XFINITY,
40% of U.S. Households now have access
We pulled out all the stops to promote the launch across
every ESPN platform…
3. ESPN On Channel / TV
May 7 – July 9; August 27 – October 1
• Full integration with live, studio and editorial ESPN networks highlighting both live
Debuted multiplatform product spots across content
events (NASCAR) and studio programming (SportsCenter)
4. ESPN Radio
May 7 – July 9; August 27 – October 1
• :30 tagged radio spot across ESPN Affiliates
6. ESPN.com Takeover
• Billboard units on espn.com, espnradio.com every five ESPN
High impact prestitial on ESPN.com served toand theWatchESPN programs
Run of Site impressions across espn.com highlightingfan coming to the site
(2 MM + imps)MM + imps)
local sites (18
(17MM + imps)