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Social media usage of researchers
working in the field of Technology
         Enhanced Learning (TEL)
                           working title
                      Barbara Kieslinger
Research questions
What is the value of social media usage for the
personal careers of researchers active in the field of
Technology Enhanced Learning (TEL)?


1. Context/history/personal trajectory
2. Purpose & value
3. Personal networks/social capital
Research questions
1.
 Context/History/Personal Trajectory

 How do scientists arrive at creating web presence via social
 media and how & why do they refrain from it?

 How has this practice been shaped and changed over time?

 What factors are influencing and provoking change in the use
 of social media (e.g. career position, etc.)?
Research questions
2.
 Purpose & Value

 What is the main purpose and motivation of an active use of
 social media?

 How important is the use of social media for the work and
 career of TEL researchers and how much time and effort is
 dedicated to such practice?

 How important is online reputation?
Research questions
3.
 Personal Networks/Social Capital

 Does the use of social media have an effect on the
 researcher’s social capital?

 Are hierarchical structures and borders reflected in social
 media or are they fading?
The adapted honeycomb of social media (original from Kietzmann 2011)
Researchers and social media




Use and awareness of social media in research by type of tool (CIBER report 2010)
Researchers and social media




Use of social media tools of researchers by age group (CIBER report 2010)
Researchers and social media:
          drivers
global collaboration
intuitive & easy to use tools
social relations
                            “To exchange ideas and to get ideas
information retrieval       but, most of all, to disseminate
                            ideas....its of big value to be able to
scientific marketing         communicate with academics all over
                            the world”
reputation management                         (source from RIN 2010 report)
Researchers and social media:
          barriers
lack of time
prevailing incentive system in academia
quality aspects
competition and transparency of research
need for being constantly online
                          “Trying to fit blog into annual
                          appraisal as measure of impact: over
                          past year 42k visits, 53k page views,
                          32k visitors from 153 countries
                                           mweller, 23 March 2011, Twitter
Technology Enhanced Learning
  “Computer mediated technological support for
  learning activities”

multidisciplinary
psychology, educational sciences, computer science,
organisational and management science, etc

subcommunities
CSCL (Computer Supported Collaborative
Learning), game-based learning/serious games, mobile
learning, workplace learning,.....
Core research areas in TEL
Computer-supported collaborative learning

Ubiquitous & mobile technology/learning

Interoperability

Emotional and motivational aspects of learning

Reducing the digital divide

Improve practices of formal education

Informal learning

Connection between formal and informal learning

Workplace learning

Contextualised learning

Personalisation of learning                       (Spada, Plesch, & Kaendler, 2011)
Conceptual framework
Research methods
Quantitative               Qualitative
Online ethnography         Questionnaire in TEL community

Co-construction of cases
Social media


It’s not about technology, it’s about the
                        people using it

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LLL Kolleg: Social Media in TEL research community

  • 1. Social media usage of researchers working in the field of Technology Enhanced Learning (TEL) working title Barbara Kieslinger
  • 2.
  • 3. Research questions What is the value of social media usage for the personal careers of researchers active in the field of Technology Enhanced Learning (TEL)? 1. Context/history/personal trajectory 2. Purpose & value 3. Personal networks/social capital
  • 4. Research questions 1. Context/History/Personal Trajectory How do scientists arrive at creating web presence via social media and how & why do they refrain from it? How has this practice been shaped and changed over time? What factors are influencing and provoking change in the use of social media (e.g. career position, etc.)?
  • 5. Research questions 2. Purpose & Value What is the main purpose and motivation of an active use of social media? How important is the use of social media for the work and career of TEL researchers and how much time and effort is dedicated to such practice? How important is online reputation?
  • 6. Research questions 3. Personal Networks/Social Capital Does the use of social media have an effect on the researcher’s social capital? Are hierarchical structures and borders reflected in social media or are they fading?
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  • 12. The adapted honeycomb of social media (original from Kietzmann 2011)
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  • 14. Researchers and social media Use and awareness of social media in research by type of tool (CIBER report 2010)
  • 15. Researchers and social media Use of social media tools of researchers by age group (CIBER report 2010)
  • 16. Researchers and social media: drivers global collaboration intuitive & easy to use tools social relations “To exchange ideas and to get ideas information retrieval but, most of all, to disseminate ideas....its of big value to be able to scientific marketing communicate with academics all over the world” reputation management (source from RIN 2010 report)
  • 17. Researchers and social media: barriers lack of time prevailing incentive system in academia quality aspects competition and transparency of research need for being constantly online “Trying to fit blog into annual appraisal as measure of impact: over past year 42k visits, 53k page views, 32k visitors from 153 countries mweller, 23 March 2011, Twitter
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  • 19. Technology Enhanced Learning “Computer mediated technological support for learning activities” multidisciplinary psychology, educational sciences, computer science, organisational and management science, etc subcommunities CSCL (Computer Supported Collaborative Learning), game-based learning/serious games, mobile learning, workplace learning,.....
  • 20. Core research areas in TEL Computer-supported collaborative learning Ubiquitous & mobile technology/learning Interoperability Emotional and motivational aspects of learning Reducing the digital divide Improve practices of formal education Informal learning Connection between formal and informal learning Workplace learning Contextualised learning Personalisation of learning (Spada, Plesch, & Kaendler, 2011)
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  • 23. Research methods Quantitative Qualitative Online ethnography Questionnaire in TEL community Co-construction of cases
  • 24. Social media It’s not about technology, it’s about the people using it