Sample message map/brand architecture.

1. AT&T AD SOLUTIONS MESSAGE MAP: Unique Value Proposition and Key Benefits
At AT&T Advertising Solutions, our job is to connect businesses with their customers, connect buyers with sellers and to be the lead-generation leader for local business. To make
WHAT SMBS NEED
that happen, we’ve built the tools that can put you in a position to succeed, but we also want to assist you in understanding how and why they work. We know that, ultimately, if
TO KNOW you succeed, we succeed.
Limited time, money & Need to stand Not sure what Unsure how to Risk averse Getting Getting noticed Getting recognized
knowledge (most) out from their advertising grow their customers
competitors needs are (all) businesses (all)
PAIN POINTS BY (Strategic
PERSONA Investors)
Hands on Questions
consultants, answered and a
A wheelhouse of sales SEM offerings YP Deals and Local Online
advice, suite of services Mobile design, Brand Management and
people and digital teams bundled with YP Discounts, Display Ads, Local
reminders and are customized marketing and guidance for print and
FEATURES THAT with over a decade of Listings and free YP360 video Expertise in
updates for for each SEM; apps digital platforms
experience. advice (content) tours regional markets
RELIEVE PAIN existing segment and
POINTS customers vertical
web
experienced and Missing key Not sure how to set
PAIN POINTS FOR Personalized attention, Ease of use and proof of not reaching local
not web savvy skeptical of markets and themselves apart from
SPECIFIC VERTICALS customized options convenience performance customers
products which unaware of why other local businesses
aren't self-serve
Guidance from
Hands on guidance and
Content such as Content for marketing
Sales materials Content to keep advice, content to
Multiple testimonials, hyperlocal consultants and
and marketing informed of provide insight, customer
Marketing consultants packages for case studies and information, performance
consultants are latest news, feedback tips, Profile
FEATURES THAT custom needs newsletter marketing reports to
on hand tips, trends America tip sheets and
RELIEVE PAIN articles consultants highlight areas of
data sheets
POINTS improvement
Our team of local
We make the
marketing experts provide Personal
most of your Experience, Local Search &
personal guidance for Account Marketing consultations
marketing and trustworthiness, Advertising
creating a strategy that will Managers Strategists based on verticals,
advertising custom packages Gurus
KEY VALUE help you get ready-to buy curtailed services
budget
PROPOSITION customers.
BENEFITS TO SMB
Paying it forward - our expertise helps you give your customers advice, content, lessons learned and shared experiences in the marketplace.
CUSTOMERS