The document discusses increasing reach through social and digital media. It notes that most 500 UK families surveyed would give up food for internet access. It also notes that 3.4 million UK parents use social networks to stay in touch with family. Additionally, it states that 73% of European families with kids are online, versus 52% of families without kids.

2. photo: sven wiederholt Barak Kassar

3. photo: sven wiederholt Barak Kassar Rassak Experience Digital Brand Building and Communications

4. Silicon Valley / Europe photo: sven wiederholt

5. Clients Put the 2.0 in Web 2.0 zibkids .com

6. //How Digital Are Families?

7. //Most of 500 Families Surveyed by O2 Would Give Up Food For Internet (O2, 2009)

8. // 3.4 Million UK Parents Use Social Networks To Stay In Touch with Immediate Family (O2, 2009)

11. // 73% of Euro Families With Kids Are Online vs. 52% Without Kids (EIAA Europe 2008)

12. // Web 1.0 vs. Web 2.0 netlash

13. // Wayback Machine

14. // Web 1.0

15. // Web 2.0

16. // Web 2.0

17. // Web 2.0

18. // Web 1.0 vs. Web 2.0 netlash

19. // Web 1.0

20. // Web 2.0

21. // Web 2.0

22. // Web 2.0

23. // Web 2.0

24. // Hark Back Before The Printing Press Nationaal Archief

25. // If a Story Was Not Good, It Was Not Heard

26. // Oral Tradition 2.0 Crazy Mouth by eZone

27. // Overload

28. // Let Your Community Communicate

29. rassak.com/schools