A presentation for the COT Specialist Sections with instructions on how to update their websites and an introduction to BAOT and social media. Presented at the Specialist Section Business Forum on 25.11.09 by Hassan Mirza, COT Website Communication Officer

1. COT Specialist Sections Business Forum 25 November 2009 Website updates & Social media Presented by Hassan Mirza COT Website Communications Officer

2. Website updates Adding news items to the website Adding event information to the website How to request edits and additions to pages Requirements for page content Questions

3. Adding news to the website 6/11 Specialist Sections have News pages Benefit of adding news stories Announcements, calls to action, achievements Integrating SS News with COT News Promoting activities of SS to all the membership If you submit news, I will create a News page

5. Author, date

6. Copy (100-200 words)

7. Encourage desired action e.g ‘Contribute to consultation’

8. Links to relevant websites, downloads

10. Adding Events on the website Most Specialist Sections have adapted to new procedure CPD events form – 1 form for publication on the website , OTN and BJOT Event details are on SS landing page, SS events, and CPD events calendar Send to Events officer Matthew Armistead Deadline is 10th of the month prior to publish request (10 December for January issues)

11. Events published on website Landing page details Event details

12. How to request page edits and additions Discuss website updates at NEC meetings Email/Phone to discuss requests/ideas Content calendar Web coordinator sends copy to me in Word document (with attachments) Edits done and links sent For page to be published we need...

13. Requirements for page content Key message – should answer what and why? Sub headings – supporting key messages Concise/direct copy Short descriptions for links/documents Keywords/descriptions Contact details

14. COTSS – Children, Young People and Families>> Clinical forums>> Acute clinical forum

15. Any Questions?

16. COT and Social Media

17. COT and Social Media Why social media? BAOT/COT on Facebook BAOT/COT on Twitter BAOT/COT on LinkedIn BAOT/COT on Flickr What you can now and in future Questions

18. Why social media? Flexible and convenient way of communicating with colleagues, supporters, and related organisations Raise awareness of your work and ask questions Connections with others with similar professional interests Meeting expectations of students As a charity we have obligation to engage with the public Complementing web presence and increases SEO

19. Why social media (continued) Communicate using targeted updates Links, calls to action, and news with existing networks and potential members Raise profile of the profession Highlight content on the COT website Respond directly and openly to member queries Tour of social media channels

20. What you can do Start a professional profile Explore social media channels Talk to NEC and your members Discuss individual cases with me, schedule one-on-one training sessions Begin implementing in New Year

21. Final Questions?

22. The End