Multidisciplinary is my approach and thinking, brand definitive is in my execution. As creative strategy drives my core, digital and analog define my playgrounds. Whether it is defined or undefined, the message takes center stage. I can amplify your customer voices. With a combined experience in corporate communications, media , events, designing and more, I build your engagement strategy by providing solutions in communications,social media and employer branding. connect me on sachin@sachinbansal.com

1. Doing Business in
the Social Media Age
Strategies & Drivers for New Customer Brand
Creating Demand by Sachin Bansal
sachin@sachinbansal.com
Sunday 5 June 2011

2. About me
I can amplify your customer voices and make your reputation measure
up to growth and profitability.
• I work together with clients to answer such
key strategic questions as:
• How could you get closer to your
customers?
• How could you build brand awareness and
increase market share?
• How should you position a new product or
offering for the greatest market success?
• What do your customers really want?”
My aim:
Delivering Excellence,
Engaging People
Sunday 5 June 2011

3. TWO basic Qs
• WHAT IS ACTUALLY
HAPPENING OUT THERE?
• AND WHERE DOES THIS ALL
LEAD?
Start conversing right away!
Sunday 5 June 2011

4. Be ready to accept
behavior change
• - Accept a New Behavior
- Reject a Potential Behavior
- Modify a Current Behavior
- Abandon an Old Behavior
www.sachinbansal.com
Sunday 5 June 2011

5. Analytical Thoughts
to increase the conversion rate and get high ROI on your campaign
• Proof of the Return for the Investment
• Review the basics of setting up
• "Best Practices" to follow and how to measure success.
• Better understand, engage, and target social media users
• Understand social media payback in the context of the
overall online marketing mix
• Appropriately attribute credit to social media channels and
campaigns
• Use social media analytics to continually refine and improve
initiatives
www.sachinbansal.com
Sunday 5 June 2011

6. The Social Business...
to become requires many skills
– Know the VISITOR
– Segregate the AUDIENCE
– Optimize and extend REACH
– Measure with ANALYTICS
Sunday 5 June 2011

7. SWOT Analysis
Understand social media payback in the context of the overall
online marketing mix
• How does this further our business goals/market segments?
• Does our target audience (or existing customer base) use this channel?
• Do our customers want us to communicate this way?
• Do we have the internal capacity to fill this channel with content?
• How will we create funds for this new new channel?
• What call‐to‐action will you use?
• Who will be your social voice?
• Where will your content come from?
• How will you measure your success?
• What new marketing opportunities are you looking for?
Sunday 5 June 2011

8. New Paradigms of Social
Commerce
• Key factors driving social commerce is
purchase behavior.
• Access to purchase behavior on social
networks, a shift in power of consumers
vs merchants and payment systems
becoming more social is the paradigm
shift from traditional way.
Sunday 5 June 2011

9. How Social Media Changes the Way
Marketers Must Think About Consumer
Influence
Marketers have long focused PR efforts on key influencers in
traditional media and marketing efforts on everyone else. But
social media has brought about a new category of Influencer:
The Mass Influencer combines the influence of old media with the
scale of consumer audiences.
Fitment into the Peer Influence Pyramid
Influencing with Social Broadcasters and Potential leads
Sunday 5 June 2011

10. Why Brands Should Use
Social Media To Engage Early
There is a fundamental shift taking place
from brands pushing messages in one
direction to a two way engagement with
their customers.
Businesses are realizing that engaging with
their customer has a impact on their bottom
line.
Sunday 5 June 2011

11. Tapping into the Power of
Employees Through Social
Media
Organizations should tap into the collective
power of their employees through social
media to perform functions ranging from
customer service to product innovation. This
will channelize employer branding and
employee engagement.
Sunday 5 June 2011

12. Social Network Analysis:
Metrics for Social Media
Social media is rapidly becoming a critical mechanism to
influence and drive key business objectives.
Marketing depts. are investing heavily in social media, but
measuring the return from those investments remains elusive.
Strategies should be in place to measure the effectiveness of your
social media marketing by analyzing data and user engagement,
and more.
Sunday 5 June 2011

13. Overcoming Objections To
Social Media
Is selling social media within your company a challenge? Below are
early methods to bring the community on a social platform and
start listening....
• Internal Communications
• Employee Engagement
• Peer Bonding
• Moderation
• Rewards & Recognition
Sunday 5 June 2011

14. “I can” Help you Create Demand
My goal is to help people grow their capabilities &
help in strengthening your brand.
I develop and implement brand review process to
ensure alignment across all areas of the
organization on Brand Standards and Expression…
Creating Demand by Sachin Bansal
sachin@sachinbansal.com
www.sachinbansal.com
Sunday 5 June 2011