Innovation imperative: A Battle For Survival

Innovation
Imperative
CREATE BRAND MARKET
www.creatingdemand.org Copyright 2012-2013 Presentation by: Sachin Bansal
OBTAINING
GREAT VALUES
By
Sachin Bansal
A battle for survival
to develop new
markets for products

The process of undertaking innovation and identifying it as
the only potential tool towards shaping the businesses cannot
be ignored.
It becomes the critical tool for the survival of the organization
in the arena of survival through competition.
Keeping a strict vigil in their strategic planning process to beat
the competition.
Abstract
Innovation Imperative A battle for survival to develop new markets for products

What Business were you in?
What kind of business you are in?
What kind of business you should be?
Innovation is the key to any
entrepreneurship process
Applied model for Strategic Planning

Converting opportunities into marketable ideas.
Generation of ideas that result in the improved
eﬃciency of any system.
People and the processes shall form the two most
important ingredients.
Processes will be goal oriented and people as resources
to determine the solution.
Applied model for Strategic Planning

•  Tune towards market forces
•  Quality has not been of our concern as the
protectionism was in our favor
•  Threat from the International Market was limited
until now
•  Information was given the least importance
•  Marketer used to ravel in the same market place
•  Customer was compelled to adopt the products
•  The customer had been given the least importance
in the value chain.
Redefining Strategies to develop New Markets for
Products

• Marketing will become from product positioning, pricing,
advertising, segmentation, selling, promotion, after sales
service and pre sales assistance in long partnership with
the customer
• The field sales men shall be the most important element
in the era of relationship marketing
• Change will be the order
• Organizations will have to adapt and create flexible
systems.
• People will make an impact
• Information management will take it s own key position
• Today customer has a choice and accepts a product for
the value it adds to the process.
Redefining Strategies to develop New Markets for
Products

WE NEED TO :
•  Reinvent our customers
•  Change our total mind set
•  Add customer value
•  Identify core competency and develop on it
•  Dump products & business which outlived their
times
•  Identify & develop niche markets.
•  Invest in raising company competitive position
To Survive in the New Era

Do not take customer for granted
Look at his new needs, opportunities and
try to adapt
Recognize changing needs.
Ask - why does he buy the product ?
Re-invent our Customers

•  Move away from the comfort zones
•  Recognize “ the customer has a choice”
•  Recognize, competition is more severe than ever before.
Accept it !
•  Look at long term gains instead of short term market
exploitation
•  Move from opportunism to strategy
•  Insist on quality
Change our Mindset

Problem - solving services add
value to products
Segmenting according to users
needs
Customizing
Customer education
After sales service
Add Customer Value

•  Core competencies are more
important today than ever before
•  Major eﬀorts & expense : image
building on a unrelated product
or service
•  Gaining customer confidence
Identify Core Competency & Develop on it

DUMP PRODUCTS AND BUSINESS WHICH OUTLIVED THEIR TIMES
RECOGNIZE
OBSOLESCENCE
&
ACT RUTHLESSLY
IDENTIFY
&
DEVELOP
NICHE MARKETS

Aim at developing
NEW MARKETS
Compete on
DIFFERENTIATION
Create distinctive Long Term Competitive Positions

•  Develop human capital.
Training is most important
•  Modern information systems
•  Modern equipment
•  R& D
•  Internationalizing the market
Invest in raising company competitive position

Identifying and enhancing the core
factors and areas of “MARKET &
CUSTOMER WORSHIP”
Innovation is paramount to any
business process irrespective of the
organization currently being into
business or individuals intending to
start up.
Implications - Market

Ideas need to be provoking with ground
reality that commercialization has to
defeat the costs and barriers for premium
demand.
Competition will no longer be to wait and
watch but action oriented as in a real
time “war”.
Implications - Ideas

Systems and processes will
h ave t o b e c h a n g e d
constantly to suit the
business environment while
the market shall constantly
p o u n d t o t h e
“INNOVATORS DILEMMA”.
Implications - Process

INNOVATION
IMPERATIVE
A battle for survival to develop
new markets for products
will feature in the creation of new
business.
Conclusions

Reputation to overall gains
Strategically connected with clients, engaging and
involving them:
• How to get closer to customers?
• To build brand awareness and enhance loyalty?
• To position new products and services for the effective
market penetration?
• To fulfill what customers really desire?
Specialties
Brand Strategy, business entry & planning, product
development, internet marketing, trade distribution,
public private partnerships, sustainable tourism
management and investment promotion.
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin Bansal

SACHIN BANSAL- Chief Explorer
INDIA : +91 97111 90192
sb@creatingdemand.org
www.creatingdemand.org
facebook.com/creatingdemand
DELHI LONDON MELBOURNE NEW YORK ITALY

Innovation imperative: A Battle For Survival

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