Swot analysis - Nguyen Kim Retailing

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SWOT ANALYSIS
NGUYEN KIM ELECTRICAL CENTER
Instructor: Dr. Akins T.
Ogungbure
RETAILING – MKT 4473
TROY UNIVERSITY - STU CAMPUS

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GROUP MEMBERS
1. Ly Le
2. Uyen Nguyen
3. Thanh Quach
4. Anh Nguyen
5. Duy Nguyen
6. Quang Hoang

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Contents
Nguyen Kim Electrical Center ProfileNguyen Kim Electrical Center Profile
Products/ Services ResearchProducts/ Services Research
SWOT AnalysisSWOT Analysis
Solution for SWOT AnalysisSolution for SWOT Analysis
ConclusionConclusion
This presentation is conducted about the SWOT Analysis of
Nguyen Kim Electrical Center.

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MALL SAIGON - NGUYEN KIM
PROFLE
Name: Mall Saigon - Nguyen Kim.
Found in 1996.
Formation first retail electrical centers modern factory in
Vietnam.
Formation of specialized B2B sales channels.
Location: first store in 6bis Electrical Tran Hung Dao.
First electrical retail site in VN: http://www.nguyenkim.com/.
History
Business Activities
Adress

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57%
Description of
the contents
 The 2006: Transition of Management
and business activities of the
Company
-> Switch Corporation form.
 No. 1 brand in the consumer
electronics retail in VN, consumers
trust and appreciate.
 Award-winning domestic and
international
 Top 100 enterprises won Vietnam Gold
Star Award 2009.
 Top 500 retailers in Asia Pacific.
ACHIEVEMENT
Description of
the contents
NGUYEN KIM’S ACHIEVEMENT

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NGUYEN KIM’S EXPANSION
Headquarters: 63-65-67 Tran
Hung Dao Street, District 1,
HCMC
Many appliance centers at
major city in VietNam
EXPANSION

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PRODUCTS RESEARCH
PRODUCTS
1 Audio/ Video
2 Major appliances
3 Small appliances
4 Computers
5 Mobiles
6 Games
Nguyen Kim Electrical Center serves products in 6 major industries:
With more than 50,000 genuine products of world
leading brands.

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1. Audio/ Video
PRODUCTS RESEARCH
Radio cassette player DVD – Bluray
Audio amplifier
Stereo music
Speakers
 Microphones
 – Wireless microphones
iPods

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2. Major appliances
PRODUCTS RESEARCH
Washing machines Air conditioners  Freezers/Refrigerat
Water purifier
Water heater
Air purifier

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3. Small Appliances
PRODUCTS RESEARCH
Gas stove/
Electric stoves
Rice cookers Microwaves
Vacuum cleaners
Electric fans
Flat irons

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PRODUCTS RESEARCH
 Laptops
 Desktops
 Tablets
 Printers/scanners
 Fax machines
 Paper shredders
 Computer
accessories
 iPads/MacBook
4. Computers:

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PRODUCTS RESEARCH
 Mobile phones/Cordless
phones
 Wireline telephones
 iPhones
 Mobile accessories
 Telecommunication
accessories
5. Mobiles:

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PRODUCTS
 Gaming machines
 Smart pens
 Electronic computers
 Electronic dictionaries
6. Games:

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SWOT ANALYSIS
S W
O T

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STRENGHTS & WEAKNESSES
Internal
Factors
WeaknessStrenght
High cost for design
the store
Low profit from
branches
Low customer
service
Unsatisfied after-
sales service
Not enough number
of products to offer
for customers
Competitive
location
Catch the trend of
customers
Great brand in
retailing in Vietnam
Many branches
spread throughout
the country
Promotion &
convenient space

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OPPORTUNITES
Steady growth of economy
The improvement of business environment
Per capita income & spending of consumer increase
Customer disire shopping in electronics center
The suppliers have big brand name
The trust of customers for a large distributor
1
2
3
4
5
6

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THREATS
Threats
The problem about stormy, weather, floods
New electronics centers & expansion of the
multinational retail corporation
Unfair competition on prices and trade fraud
Vietnamese tend to desire foreign goods
The flutuation in each quarter of the electrical
industry
Downward prices pressure from competitors
The depreciation of the currency

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SOLUTIONS FOR SWOT
1. Why chosen factors are important?
2. Solutions for chosen factors

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INTERNAL FACTOR
 Weaknesses are areas capable of
improvement.
 Can be opportunities for competitors
 Detailed, logistical planning
 Professional customer service
team
 Shorten the lead time
 Post-purchase following up
department

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EXTERNAL FACTOR
 Various opportunities
for the retailer.
Opportunities is important factor
 Enough conditions for the
success of the store.

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OPPORTUNITIES UTILIZATION
Look at the internal factors and consider
whether these open up any opportunities.
Combine with strenghts to optimize the
potential for the store.
Catch opportunities and launch suitable
strategies ‘just- in – time’.

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CONCLUSION
• WEAKNESS is an important internal factor.
Company needs to understand the competitive
advantage and things they could not compete with
their competitors.
• OPPORTUNITY is an important external factor.
Nguyen Kim needs the necessary condition is
Strength and enough condition is Opportunity.

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REFERENCES
• http://www.mindtools.com/pages/article/newTM
•

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