TERM PROJECT - INTERNATIONAL MANAGEMENT. If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.

1. LOGO
Instructor: Ms. Le Quyen Thuy Trang
Group members:
Nguyen Phuong Uyen
Tran Pham Tuan Hung
Nguyen Thi Ngoc Phuong
Nguyen Duy Anh
Quach Minh Thanh
Ngo Dinh Huy

2. Contents
KYMDAN Profile
Middle East Market Analysis
Operational Management
Leadership and Motivation
Marketing Plan

3. KYMDAN PROFILE
- Saigon- KYMDAN Rubber Joint Stock Company.
-Was established in 1954.
- A private enterprise and has been privatized in
Profile the form of a family company since 1999.
- Factory is located in industrial Northwest Cu
Chi.
- Number of employees: over 1000.
- KYMDAN has 2 affiliated factories , 1 overseas
Business companies, 04 domestic branches 531 stores
and dealers within Vietnam and abroad.
Scope - Has registered its trademark in 91 countries
and territories.
+ Purchase and sale, processing of latex
mattress, pillow, bed, furniture,..
Business + Export and distribute KYMDAN products in
Activities Vietnam and abroad.

4. PRODUCTS
LATEX MATTRESS PILLOWS
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BED SALON

5. MISSION & VISION
MISSION
Bring to the customers the perfect solution for
sleeping by researching and updating for the new
quality products.
VISION
Continue to become the best leading company in
producing mattresses in Vietnam.
Expand the business operation internationally for
global competition.

6. MIDDLE EAST MARKET ANALYSIS
Target Market Political
ANALYSIS
Cultural
Economic
There are 4 factors to be analyzed when KYMDAN decides to
penetrate to Middle East Market.

7. MIDDLE EAST
 Middle East is very potential and huge market.
Including 15 countries
Total area of 7.59 million km2
Total population of nearly 285 million people
People have high quality of life and high demand of
consumption.
KYMDAN targeted both the specialized retail shops
and the contract furnishing sectors.

8. MIDDLE EAST MAP

9. TARGER MARKET
Three key market KYMDAN focuses: are Turkey, Saudi Arabia
and United Arab Emirates (UAE)
AUE is the most attention in
Middle East Target
KYMDAN will decide to put the office on Abu Dhabi in UAE with the
numbers of employees is about 100.

10. ECONOMIC ENVIRONMENT
Middle East’s economy is stable and we have a lot of opportunities
to invest into.
UAE has high economic growth in recent years (10%/ year)
 Saudi Arabia have reformed their judicial systems &
Capital market laws to international standards.
 Foreign direct investment by offering 100% foreign
ownership and no tax.
 Relation between Vietnam and Middle East trade in
the past year is the restructuring of the export market

11. POLITICAL ENVIRONMENT

12. CULTURAL ENVIRONMENT

13. ORGANIZATIONAL STRUCTURE
The functional organizational structure in the headquarter in Vietnam is
divided into 4 departments.
The managers who manage business activities of KYMDAN have direct
connection to The Board of Director of the headquarter.

14. ORGANIZATIONAL STRUCTURE
Manager who is responsible for biz activities in Middle East countries directly
contact with the upper managers in Vietnam.
MIDDLE
EAST
MANAGER
SALE & DISTRIBUTION
STAFFING SYSTEM
MARKETING

15. STAFFING POLICY
 KYMDAN decides to recruit and
train workers in the host country,
but managers must be our
employees in Vietnam.
 The manager will be chosen by
headquarters.
 Encourage our employees for
their best working and their
honesty.
 Reflect our respect to staffs’
dedication for many years.

16. LEADERSHIP SKILLS
-Build a strategic vision for the -Discover talent and allocation
company , work properly .
- Manage and plan for the goals - Have special treatment policy for
that the company needs to the good people.
achieve.
Management
Effective task
and planning
assignment skills
skills
Inspirational
skills Motivation
-Understand your employees - Encourage , motivate
- Listen and share with - The leader must also know how to
subordinates and know how to negotiate
inspire them.
Manager should build and widen skills as well as competencies
to manage effectively.

17. MOTIVATION POLICIES
The manager of our overseas subsidiary
should have reasonable policies in
motivation:
 Ensure employees with a comfortable and
pleasant work environment.
 Encourage the employee 's responsibility.
 Encourage and reward appropriately.
 Motivation will be difference among the
employees base on their position.

18. MARKETING PLAN
KYMDAN
 Direct manufacturers and direct
retailers
PRICE  Offering customers the best price for
the best quality products
PRODUCT  Furniture
 Latex mattress
 Pillow, bed, …
PLACE
 Outlets – showrooms
 Internet
PROMOTION
 Safety
 Comfort
 Health
 Durability

20. LOGO
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