Jibe Company - Edwin Witvoet

1. Social Brand Builder introducing
Connecting Brands & Friends!

2. Edwin Witvoet
- 1995 - 2005 : Philips / Logica
- 2005 : Owner Jibe Company
Jibe Company
- Data-warehousing & Intelligence
Monitoring & Customer Profiling
Customers
CONNECTING BRANDS & FRIENDS !
JibeCompany

3. Needs
✓ Insight in online performance own brand(s) & competition
✓ Insight in behavior of fans and customers, wrt
‣ social media activity
‣ response on campaigns & promotions
‣ purchase behavior
‣ response on newsletters
✓ Targeted and personalized marketing & communication
✓ Increase brandvalue by refined businessmodels to
fans & media- / advertising-partners
CONNECTING BRANDS & FRIENDS !
DataDrivenMarketing

4. Jibe’s - Social Brand Builder
✓ Centralizes and secures data in data-warehouse
✓ enriches fan-/customer-database
‣ social behavior (following, talking about, influence)
‣ campaign behavior
‣ purchase behavior
‣ mail behavior
✓ provides insights via dashboards & reports
‣ overall dashboard /w fangrowith, activation, media-consumption & demographics
‣ campaign and media-value reporting
✓ provides segmentation based on enriched profiles
✓ Jibe also provides analysis and consultancy services
CONNECTING BRANDS & FRIENDS !
DataDrivenMarketing

5. Social Brand Builder - Connecting Brands with Friends!
Brand Performance Reporting Segmentation
✓ Fan growth
✓ Activation
✓ Consumption
✓ Demographics
✓ Reputation
✓ Campaigns
✓ Sales
✓ Audience Analysis
✓ Group your Fans
✓ Analyse
✓ Target
✓ Personalize
http://www.jibecompany.com - info@jibecompany.com - 5623 EG Eindhoven, The NetherlandsContact us

6. Social Brand Builder
Ticket & Webshop sales
CRM records &
Mail lists
Web trafficSocial Connections
CONNECTING BRANDS & FRIENDS !
DataCentralization : Web & Sales performance

7. Centralized Overview
• Fan base on all networks
• Activation
• Media Consumption
• Demographics
CONNECTING BRANDS & FRIENDS !
DataCentralisatie : Centralized overview of Brand Performance

8. OnlineReputationBenchmark
CONNECTING BRANDS & FANS !
Competitive Benchmark
• Online Reputation Ranking
• 4000 brands
• 24/7 monitoring
• Market Research &
Benchmarking

9. !
✓ Brand Awareness : Build Fans on all networks
✓ Reputation Management : Create a positive sentiment
✓ Brand Dialogue : Join the conversation
✓ Influencer Marketing : embrace influencers
✓ Clicks, Traffic, Leads : Promote campaigns
✓ Conversion & Sales insights : improve conversion
Monitoring: Brand, Conversation, Fans, Commerce
MONITORING | REAL-TIME DASHBOARD | PERIODIC REPORTING
information ➠ insight ➠ strategy

10. Brand Insights Conversation Insights Community Insights Business Insights
Activations Buzz Profile Business Score
✓Facebook Fans ✓Volume over time ✓Klout influence followers ✓Reach
✓Twitter Followers ✓Sentiment ✓Fan Score (ranked profiles) ✓Presence
✓Hyves Friends ✓Influencers (FB, Tw, Hyves) ✓User Segmentation (web, DB, Social) ✓Interaction
✓YouTube Subscribers ✓Related Hashtags ✓Sales
✓Newsletter opt-in ✓Topics
✓Own Accounts ✓Shared Content (URL’s)
Traffic Brand Mailing Sales
✓Facebook page views ✓Facebook wall conversation ✓Newsletter subscription ✓Sales per channel
✓Youtube profile views ‣most liked, commented ✓Mailings ✓Sales per product
✓Youtube video views ‣Posts, Comments, Likes ✓Sent Newsletters
✓Site visits / visitors / pageviews ‣Labels & Export functie
Other ✓Twitter account conversation
✓Twitter Lists ‣Tweets, mentions
✓Klout influence score ‣RT, Hashtags, Followers
‣Labels & Export functie
MonitoringDashboard: Insights per Tab
INSIGHTS : BRAND | CONVERSATION | COMMUNITY | BUSINESS

11. !
✓ 360o
customer profile
➡ Demographics : age, gender, address
➡ Social Graph : brands, interests, behavior, friends, influence
➡ Transactions : spending, value, products, preferences
✓ Identity Management
➡ Register & Sign-up : create account
➡ Social Login : Connect through Facebook, Twitter, Google...
➡ identification : relate account and customer/member-card
➡ self service : empower customer into Do It Yourself model
!
✓ Customer Oriented Services (organic Marketing)
➡ Information : personalized messages and information
➡ Marketing : personalized promotions & rewards
➡ Commerce : personalized ads, products & services
Profiling: Behavior based Segmentation
PROFILING | CONNECT | SEGMENTATION | CUSTOMER CENTRIC
Customer insights ➠ Target / Personalize

12. !
๏ Monitoring
✓ Online Analytics Dashboard
✓ Reporting per Brand & Campaign
✓ Optional : Market Overview Reports
๏ Social CRM
✓ Social Connect
- Social registration & login
- synchronize Social profile information
✓ Customer Profiling
360 Customer profiles
- newsletter optin
- Social network profile
- Social influence
- Transactions
- Participation in campaigns
✓ Matchmaker
interface voor web & apps for real-time
requests of userprofile details,
for personalized communication,
promotion and advertising.
Monitoring SocialCRM
Marketing Intelligence Conversion
!
!
!
MatchMaker
Monitoring & Reporting
Social Connect
Customer Profiling
!
Monitoring&SocialCRM:Target & Personalize
CONNECTING BRANDS WITH FRIENDS !

13. CONNECTING BRANDS & FRIENDS!