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Engage your workforce  with social media tools Andy McLoughlin
Huddle is a cloud collaboration platform “ Enterprise ready” with web 2.0 usability Launched in April 2007 by Andy and Ali Headquartered in London and home to 43 staff ♥  by tens of thousands of companies of all sizes A little bit about us...
Securely manage all your projects from one place Share files with online editing, auditing, permissions and workflow  Collaborate and  organise  with discussions, whiteboards and tasks Arrange meetings with integrated telephone and web conferencing Work the way you want! Multi language, RSS, iCal, social networks, desktop, intranet, mobile integrations and API
The Problem ,[object Object],Just what on earth is “social meedja”?
The Wikipedia definition ,[object Object]
Social media is not (just)
Social media is... (and many, many more)
Employees, customers, partners, suppliers
Giving them a voice
Thousands of social media channels How can you empower your staff?
Option 1: don’t!
Eurostar – December 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Option 2: “let them run wild”
Ryanair.com – February 2009 ,[object Object],[object Object],[object Object],[object Object]
 
Option 3: create guidelines and trust a select few?
Vodafone UK – February 2010  ,[object Object]
http://www.flickr.com/photos/eye2eye/50892860/ It’s all about the conversation
Be out there and engage, engage, engage
Twitter and BT ,[object Object],[object Object],[object Object],[object Object],[object Object]
Allow conversations to occur where your consumers are
The Problem ,[object Object],Why are we here? It is still too hard to work together Consider what happens when the Facebook generation goes to work...
[object Object],[object Object]
Great tools to track online conversations
Listen to what your users want
Empower your community to help each other
Zendesk And if things do go wrong, make sure you have social tools in place
 
Social media and hiring ,[object Object],[object Object],[object Object]
http://www.flickr.com/photos/mbiddulph/3644376321 Social tools on the inside
Does this sound familiar? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Hooray for social media nirvana!
Erm, not quite... ,[object Object],[object Object],[object Object]
social media
[object Object],[object Object],[object Object]
[object Object],[object Object]
Thank you! Email: andy@huddle.net Twitter: @bandrew

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Huddle Webinar - Engaging your workforce with social media tools

Hinweis der Redaktion

  1. # Connect remote teams, give them a sense of unity # Create online discussions rather than starting unmanageable email chains # You can share the latest version of documents and not lose track of which version is the latest after all the edits # Conference calling facilities and screen sharing included in your account # You can make announcements to everybody you invite in and know that it will not be missed # Never miss a deadline, use RSS to keep everyone updated # Track changes to materials, full audit trail
  2. A year ago Virgin Atlantic sacked 13 cabin crew after they used Facebook to call passengers "chavs" and claimed that the airline's planes were full of cockroaches. Some companies have had their own use of Twitter hijacked by enterprising web users. Last April the Telegraph newspaper set up a so-called "Twitterfall" for its coverage of the budget. The idea was to include any tweets being created on the service that included the tag "#budget". Unfortunately Twitter users spotted that it was unmoderated, and embarrassed the paper and its owners with a stream of tweets such as "Breaking news: Barclay Brothers to pick up your tax bill in unprecedented act of philanthropy. #Budget" – and worse.
  3. made disparaging reference to homosexuals and indicated that the author planned to spend their evening pursuing women.