1. Top 10 ConceptsDeveloping Marketing Strategies and Plans Bernadette C. Angustia Ateneo School of Medicine and Public Health

2. Outline: Core Compitencies Strategic Marketing Plan Defining Corporate Mission Marketing Definition vs. Product Definition Strategic Business Unit (SBU)

3. Outline: 6. Assessing Growth Opportunities 7. SWOT 8. Goal Formulation 9. Strategic Formulation 10. Program Implementation

4. Concept 1:Core Competencies make up the essence of business Kotler: Nike Local: Bench Medical: GSK Meds

5. Concept 2: Strategic Marketing lays out the value proposition the firm will offer Kotler: Intel microprocessor Local: Mr.Quikie Med: Unilab

6. Concept 3: Define Corporate Mission Kotler: Sony -Personal portable sound Local: AYALA - Pioneering the Future Medical: PhilHealth

7. Concept 4:Marketing Def’n of a business is superior to Product Def’n Kotler: Xerox  We help improve office productivity Local: Jolibee  Happiness in every moment Medical: Pfizer  Help people improve their health

8. Concept 5:Establishing Strategic Business Units Kotler: General Electric Proctor&Gamble Sanofi Phils

9. Concept 6:Assess growth opportunities to come up with new strategies. Kotler: Starbucks Local: CDO ulam burger Medical: Viagra

10. Concept 7:SWOT Analysis Kotler: Loan Bright Local: PLDT Medical: Siemen’s

11. Concept 8:Goal Formulation- developing specific goals for the planning period. Kotler: Compaq Local: Knorr Soup Medical: GE Medical

12. Concept 9:Strategic formulation, a game plan for getting there Kotler: Belkin corp. Local: Kenny Rogers Medical: Belo medical Group

13. Concept 10:Program Implementation requires a dynamic relationship among stakeholders. International: Google Local: Rustan’s Starbucks Medical: The Medical City

14. Summary:Developing Marketing Strategies and Plans Core Compitencies Strategic Marketing Plan Defining Corporate Mission Marketing Definition vs. Product Definition Strategic Business Unit (SBU)

15. Summary:Developing Marketing Strategies and Plans 6. Assessing Growth Opportunities 7. SWOT 8. Goal Formulation 9. Strategic Formulation 10. Program Implementation

16. My Conclusion:Developing Marketing Strategies and Plans Developing Marketing Strategies and plans is not all about what looks good and fun. It takes proper attention to detail and a bit of pnash!

17. Top 10 ConceptsDeveloping Marketing Strategies and Plans Bernadette C. Angustia Ateneo School of Medicine and Public Health