Baltic PR Awards 2011: SEB banka; LV

1. Promotion of SEB Consumer packages i n Cēsis Art Festival 2010 Agnese Strazda / Head of Corporate Communication in SEB Latvia

2. Consumer packages – several banking services for a fixed price per month

3. to continue our communication … …

4. CESIS ART FESTIVAL

5. bank + creativity =

6. Communication without a media budget

7. Promote the awareness of Consumer packages

8. chill-out @SEB Greenroom

9. Decorated using the visuals applied in the Consumer package marketing communication

10. Peach gambler

11. Rest from the summer heat +18º SEB Greenroom +31º Cesis City

12. More than 25% of the exhibition s visitors were customers of SEB

13. Support for business activities

14. 54% of respondents noted SEB as a supporter of Cesis Art Festival (internet survey, autumn 2010) 3000 people attended the SEB Greenroom ; almost 80% of them were informed about Consumer packages

15. Thank You!