SlideShare ist ein Scribd-Unternehmen logo
1 von 19
Downloaden Sie, um offline zu lesen
Baltic PR Awards 2010 entry, NGO category




    Estonian SPA association
    launch on Moscow market
Press and partners’ events at the
Estonian embassy in Moscow

September 2010, 9 - 10
Leisure mess
Leisure mess




27.3.07
Campaign website
Kampaaniaveeb
 Terviklik ülevaade Eesti spaadest
 Atraktiivsed, ainult Vene turule suunatud hooajalised
 kampaaniapakkumised
 Ülevaade transpordivõimalustest
 Promomäng veebi külastajatele + andmebaasi
 kogumine
 Imagofilm veebis
Campaign web statistics
Campaign web statistics
www.estonianspas.eu statistics
Media coverage

 Over 200 original articles
 Online/traditional media – 60%/40%
 Positive-neutral /negative covarage – 100% / 0%
 Major media types that covered us:
 Tourism
 Women magazines
 Leisure and lifestyle
 Health and medicine
 Business
 Maintstream news
Main points in media coverage
 Friendly SPA kingdom in the neighbourhood;
 Superstar Anne Veski as the official face of Estonian SPAs;
 Affordable luxury in a neighbouring country;
 Growing numbers of Russian SPA fans;
 Medical SPA concept and star system;
 SPA as the Estonian women beauty secret;
 SPA as the face of new Estonia;
 Easy and improved visa regulations to visit
 Baltic charm with easy logistics

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (7)

Baltic PR Awards 2012 rules
Baltic PR Awards  2012 rulesBaltic PR Awards  2012 rules
Baltic PR Awards 2012 rules
 
Olialia
OlialiaOlialia
Olialia
 
Digital Communication: The Last Ruler, UAB "Viesuju rysiu partneriai", LT
Digital Communication: The Last Ruler, UAB "Viesuju rysiu partneriai", LT Digital Communication: The Last Ruler, UAB "Viesuju rysiu partneriai", LT
Digital Communication: The Last Ruler, UAB "Viesuju rysiu partneriai", LT
 
Baltic PR Awards 2011: Cake Day
Baltic PR Awards 2011: Cake Day Baltic PR Awards 2011: Cake Day
Baltic PR Awards 2011: Cake Day
 
Oxigencrisis
OxigencrisisOxigencrisis
Oxigencrisis
 
Public Sector & NGOs :Year of Innovations, OÜ LH Concept, EE
Public Sector & NGOs :Year of Innovations, OÜ LH Concept, EE Public Sector & NGOs :Year of Innovations, OÜ LH Concept, EE
Public Sector & NGOs :Year of Innovations, OÜ LH Concept, EE
 
Liktendarzs/ Corporate Communication
Liktendarzs/ Corporate CommunicationLiktendarzs/ Corporate Communication
Liktendarzs/ Corporate Communication
 

Mehr von Baltic PR Awards

Mehr von Baltic PR Awards (20)

Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012Winners and The Finalists of the Baltic PR Awards 2012
Winners and The Finalists of the Baltic PR Awards 2012
 
Bear House-warming party
 Bear House-warming party Bear House-warming party
Bear House-warming party
 
Marketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTIMarketing of the Youth Package in collaboration with INSTRUMENTI
Marketing of the Youth Package in collaboration with INSTRUMENTI
 
Warm heart does wonder
Warm heart does wonderWarm heart does wonder
Warm heart does wonder
 
Handwork… it shows
Handwork… it showsHandwork… it shows
Handwork… it shows
 
Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad!  Feel bad? It’s Not Always So Sad!
Feel bad? It’s Not Always So Sad!
 
Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)Campaign for the Latvian language Celies un Ej (Get Up and Go)
Campaign for the Latvian language Celies un Ej (Get Up and Go)
 
Eurobasket2011. “60000 basketballs bouncing”
 Eurobasket2011. “60000 basketballs bouncing” Eurobasket2011. “60000 basketballs bouncing”
Eurobasket2011. “60000 basketballs bouncing”
 
The city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of lifeThe city fountains in blood: NO to the waste of life
The city fountains in blood: NO to the waste of life
 
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
NOTARY DAYS: How did notaries acquire new functions and strengthened their ro...
 
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
RIGA International Airport vs. Ryanair – Communication Strategy for Airport S...
 
Defending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attackDefending a leading retail chains against a hostile attack
Defending a leading retail chains against a hostile attack
 
Biggest Latvian bank fighting rumours attack
 Biggest Latvian bank fighting rumours attack Biggest Latvian bank fighting rumours attack
Biggest Latvian bank fighting rumours attack
 
Business solutions come to you!
 Business solutions come to you! Business solutions come to you!
Business solutions come to you!
 
Samsung Hope Relay
Samsung Hope RelaySamsung Hope Relay
Samsung Hope Relay
 
Work from Anywhere Day 2012
 Work from Anywhere Day 2012 Work from Anywhere Day 2012
Work from Anywhere Day 2012
 
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
CSR = NORDEA'S DNA: HOW NORDEA ENSURED THAT IT’S CSR IS NOT JUST PR?
 
Celebrating Loyalty: Everyone’s Invited
Celebrating Loyalty: Everyone’s InvitedCelebrating Loyalty: Everyone’s Invited
Celebrating Loyalty: Everyone’s Invited
 
Internal communication of brand re-positioning in Nordea Latvia
 Internal communication of brand re-positioning in Nordea Latvia Internal communication of brand re-positioning in Nordea Latvia
Internal communication of brand re-positioning in Nordea Latvia
 
1500 Employees – Ambassadors of Green Ideas
1500 Employees – Ambassadors of Green Ideas1500 Employees – Ambassadors of Green Ideas
1500 Employees – Ambassadors of Green Ideas
 

Kürzlich hochgeladen

CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Call Girls In Warangal Escorts ☎️7427069034 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Warangal Escorts ☎️7427069034  🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Warangal Escorts ☎️7427069034  🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Warangal Escorts ☎️7427069034 🔝 💃 Enjoy 24/7 Escort Service En...
HyderabadDolls
 
Call Girls Bellandur ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bellandur ☎ 7737669865☎ Book Your One night Stand (Bangalore)Call Girls Bellandur ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bellandur ☎ 7737669865☎ Book Your One night Stand (Bangalore)
amitlee9823
 

Kürzlich hochgeladen (20)

Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...
Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...
Mira Road | Call Girls Service Mumbai | ₹,9500 Pay Cash 9833325238 Free Home ...
 
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
𓀤Call On 6297143586 𓀤 Park Street Call Girls In All Kolkata 24/7 Provide Call...
 
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Call Girls Bhandara Just Call 8617697112 Top Class Call Girl Service Available
Call Girls Bhandara Just Call 8617697112 Top Class Call Girl Service AvailableCall Girls Bhandara Just Call 8617697112 Top Class Call Girl Service Available
Call Girls Bhandara Just Call 8617697112 Top Class Call Girl Service Available
 
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...
Model VVIP Call Girls In Porur 👉 Chennai 🍬 7427069034 Escort Service & Hotel ...
 
Call Girls In Warangal Escorts ☎️7427069034 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Warangal Escorts ☎️7427069034  🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Warangal Escorts ☎️7427069034  🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Warangal Escorts ☎️7427069034 🔝 💃 Enjoy 24/7 Escort Service En...
 
Call Girls Bellandur ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bellandur ☎ 7737669865☎ Book Your One night Stand (Bangalore)Call Girls Bellandur ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Call Girls Bellandur ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Low Rate Call Girls Dhakuria (8005736733) 100% GENUINE ESCORT SERVICE & HOTEL...
Low Rate Call Girls Dhakuria (8005736733) 100% GENUINE ESCORT SERVICE & HOTEL...Low Rate Call Girls Dhakuria (8005736733) 100% GENUINE ESCORT SERVICE & HOTEL...
Low Rate Call Girls Dhakuria (8005736733) 100% GENUINE ESCORT SERVICE & HOTEL...
 
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
 
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
Model Call Girls In Ariyalur WhatsApp Booking 7427069034 call girl service 24...
 
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls Agency
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls AgencyHire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls Agency
Hire 💕 8617697112 Pauri Garhwal Call Girls Service Call Girls Agency
 
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Ultadanga Call Girls In All Kolkata 24/7 Provide Call W...
 
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034 Independent Chenna...
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034  Independent Chenna...Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034  Independent Chenna...
Verified Trusted Call Girls Ambattur Chennai ✔✔7427069034 Independent Chenna...
 
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls AgencyHire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
Hire 💕 8617697112 North Sikkim Call Girls Service Call Girls Agency
 
Mumbai ] Call Girls Service Mumbai ₹7.5k Pick Up & Drop With Cash Payment 983...
Mumbai ] Call Girls Service Mumbai ₹7.5k Pick Up & Drop With Cash Payment 983...Mumbai ] Call Girls Service Mumbai ₹7.5k Pick Up & Drop With Cash Payment 983...
Mumbai ] Call Girls Service Mumbai ₹7.5k Pick Up & Drop With Cash Payment 983...
 
WhatsApp Chat: 📞 8617697112 Hire Call Girls Raiganj For a Sensual Sex Experience
WhatsApp Chat: 📞 8617697112 Hire Call Girls Raiganj For a Sensual Sex ExperienceWhatsApp Chat: 📞 8617697112 Hire Call Girls Raiganj For a Sensual Sex Experience
WhatsApp Chat: 📞 8617697112 Hire Call Girls Raiganj For a Sensual Sex Experience
 
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
❤Personal Whatsapp Number Mukteshwar Call Girls 8617697112 💦✅.
 
📞 Contact Number 8617697112 VIP East Sikkim Call Girls
📞 Contact Number 8617697112 VIP East Sikkim Call Girls📞 Contact Number 8617697112 VIP East Sikkim Call Girls
📞 Contact Number 8617697112 VIP East Sikkim Call Girls
 
Dum Dum ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready...
Dum Dum ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready...Dum Dum ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready...
Dum Dum ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready...
 
(TOP CLASS) Call Girls In Nungambakkam Phone 7427069034 Call Girls Model With...
(TOP CLASS) Call Girls In Nungambakkam Phone 7427069034 Call Girls Model With...(TOP CLASS) Call Girls In Nungambakkam Phone 7427069034 Call Girls Model With...
(TOP CLASS) Call Girls In Nungambakkam Phone 7427069034 Call Girls Model With...
 

Estonian spa association launch on moscow market corpore public relations 2009

  • 1. Baltic PR Awards 2010 entry, NGO category Estonian SPA association launch on Moscow market
  • 2. Press and partners’ events at the Estonian embassy in Moscow September 2010, 9 - 10
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 13. Kampaaniaveeb Terviklik ülevaade Eesti spaadest Atraktiivsed, ainult Vene turule suunatud hooajalised kampaaniapakkumised Ülevaade transpordivõimalustest Promomäng veebi külastajatele + andmebaasi kogumine Imagofilm veebis
  • 17.
  • 18. Media coverage Over 200 original articles Online/traditional media – 60%/40% Positive-neutral /negative covarage – 100% / 0% Major media types that covered us: Tourism Women magazines Leisure and lifestyle Health and medicine Business Maintstream news
  • 19. Main points in media coverage Friendly SPA kingdom in the neighbourhood; Superstar Anne Veski as the official face of Estonian SPAs; Affordable luxury in a neighbouring country; Growing numbers of Russian SPA fans; Medical SPA concept and star system; SPA as the Estonian women beauty secret; SPA as the face of new Estonia; Easy and improved visa regulations to visit Baltic charm with easy logistics