Social objects are the foundation of social networks. They're a core principle to understanding how and why people interact and the pillar of a creative strategy.

1. SOCIAL OBJECTS EXPLAINED
(once and for all)
@BalindSieber | Balind.co | Me@BalindSieber.com
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By Balind Sieber

2. Hint:
THIS IMAGE
DEPICTS A
SOCIAL
OBJECT
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3. Social Objects Are the
Foundation of Creative
Strategy
Every Creative Strategist should
understand the building blocks of a
social network. *
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* See my other Slideshare presentations for the definition of Creative Strategy

4. Humans Have Been
Connecting Around Social
Objects Since the
Beginning of Time
Social Objects are commonalities we
share with one another - things like the
clothes we wear, the coffee we drink, and
the teams we follow.
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5. Creative Strategy Rule
Number One: Find Ways to
Connect Consumers
Around Your Product or
Service
Brands can't shout at people and expect
them to listen, they need to give them a
way to connect. *
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* This is super basic -- It’s a core tenet of digital advertising

6. How Can People Share
Your Client's Product/
Service?
Shape the conversation around a brand
by asking what it's social purpose is. *
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* Why does it exist - how does it help the word?

7. If a Brand Can Become a
Social Object, They've Hit
Pay Dirt
Social networks are formed around
social objects, not the other way around.*
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* Best examples of this are Apple and Nike

8. HELPFUL?LET ME KNOW!
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@BalindSieber | Balind.co | Me@BalindSieber.com