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Engaging Patrons with Digital Media (Pod and Vodcasting)
- 1. Engaging Users with Digital Media: Ideas for Practical Podcasts and Vodcasts Doug Baldwin, Cranbury Public Library Allen McGinley, Piscataway Public Library
- 3. http://www.emarketer.com/Article.aspx?R=1005869 Who doesen't love statistics??? Study conducted in 2008 10 million per year
- 4. http://www.pewinternet.org/Reports/2008/Podcast-Downloading-2008.aspx http://www.pewinternet.org/Reports/2006/Podcast-Downloading.aspx Who doesen't love statistics??? Pew Internet and American Life Surveys on Podcasting 2006 & 2008 (August 2006) Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This finding compares to the 7% of internet users who reported podcast downloading in our February-April 2006 survey. (2008) Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey However, few internet users are downloading podcasts with great frequency; in both surveys, just 1% report downloading a podcast on a typical day .
- 5. 1 2 3 http://www.flickr.com/photos/penmachine/160686228/
- 7. Some examples perhaps... Podbean http://cranburypubliclibrary.podbean.com/ Podomatic http://cranburypl.podomatic.com/ Posterous http://cranburypl.posterous.com/ Yahoo Media Player (for self hosted audio files) http://mediaplayer.yahoo.com/ Ipadio http://www.ipadio.com/phlogs/CranburyPLphlogs/
- 10. Engaging Users with Digital Media | Doug Baldwin & Allen McGinley | April 6, 2010 http://www.flickr.com/photos/vladdythephotogeek/679247007/ Impact…
- 14. http://www.flickr.com/photos/wallyg/152453593/ What does this mean for libraries?
- 19. Get up, it’s demo time! http://www.flickr.com/photos/evilerin/3565026821/
- 20. Connect, share, and ask us questions! Doug Baldwin, Cranbury Public Library Ph: 609-655-0555 Em: baldwin@cranburypubliclibrary.org twitter.com/baldwind1976 linkedin.com/in/db1976 Square 2: http://njlaconference.ning.com/profile/cranburypl Allen McGinley, Piscataway Public Library Ph: 732-463-1633 ext 6 Em: amcginley@lmxac.org facebook.com/mcginley twitter.com/mamcginley linkedin.com/in/mamcginley connect.ala.org/user/80525
Hinweis der Redaktion
- Why digital media in libraries to begin with? 1. The ability to record and provide access to library programs and content with digital media can be a cost effective way to extend the reach and scope of what libraries offer their patrons - thinking of this type of content as low barrier outreach 2. Ease of social sharing (ability to share library generated content with a wide mass of users across multiple platforms and web streams) 3. Ability to provide users with engaging and modern content that reflects the "modern" nature of libraries. 4. In the case of marketing or advocacy, the ability to have a cache of content that readily available to be used when needed, or shared when it matters. 5. The ability to tell the story of the library, whether literally or implicitly, in a way that takes advantage of the visual and auditory senses. Video and audio also convey information in the form of voice inflection, faces, metaphor, subliminal message - beyond the content itself, it can reach the auditory and visual process of our thought as well) For librarians, who love their tradition, the traditional definition for a podcast: A podcast is a pre-recorded audio program that is hosted on a website and are available for download so they can be listened to from the web, or from your personal computer or portable device. (borrowed from entreprenuer.com) The definition at first applied to more formal and syndicated programming where you might have regular recurring program episodes, that could be listened to or downloaded In this case the podcast was the "show" and the digital audio that you listened to are episodes of that "show" The podcast would have it sown URL, and much like a blog, contain the episodes as posts in reverse chronological order. for example... http://www.nature.com/nature/podcast/ (for example) Also, generally speaking with episodic podcasts, those interested in your content have the ability to subscribe to that content, whether that is through an RSS feed or through something like ITunes However, the term itself has become more broadly applied to any audio recording that is hosted on the web or can be downloaded for your consumption. Yet, even the downloadable part to some extent does not apply to this more redefining of podcasts. So, for our purposes, a podcast is a digital audio recording or anything that we make available to our patrons, via the web
- For librarians, who love their tradition, the traditional definition for a podcast: A podcast is a pre-recorded audio program that is hosted on a website and are available for download so they can be listened to from the web, or from your personal computer or portable device. (borrowed from entreprenuer.com) The definition at first applied to more formal and syndicated programming where you might have regular recurring program episodes, that could be listened to or downloaded In this case the podcast was the "show" and the digital audio that you listened to are episodes of that "show" The podcast would have it sown URL, and much like a blog, contain the episodes as posts in reverse chronological order. for example... http://www.nature.com/nature/podcast/ (for example) Also, generally speaking with episodic podcasts, those interested in your content have the ability to subscribe to that content, whether that is through an RSS feed or through something like ITunes However, the term itself has become more broadly applied to any audio recording that is hosted on the web or can be downloaded for your consumption. Yet, even the downloadable part to some extent does not apply to this more redefining of podcasts. So, for our purposes, a podcast is a digital audio recording or anything that we make available to our patrons, via the web
- For librarians, who love their tradition, the traditional definition for a podcast: A podcast is a pre-recorded audio program that is hosted on a website and are available for download so they can be listened to from the web, or from your personal computer or portable device. (borrowed from entreprenuer.com) The definition at first applied to more formal and syndicated programming where you might have regular recurring program episodes, that could be listened to or downloaded In this case the podcast was the "show" and the digital audio that you listened to are episodes of that "show" The podcast would have it sown URL, and much like a blog, contain the episodes as posts in reverse chronological order. for example... http://www.nature.com/nature/podcast/ (for example) http://colaplpodcast.org/ (A library example) Also, generally speaking with episodic podcasts, those interested in your content have the ability to subscribe to that content, whether that is through an RSS feed or through something like ITunes However, the term itself has become more broadly applied to any audio recording that is hosted on the web or can be downloaded for your consumption. Yet, even the downloadable part to some extent does not apply to this more redefining of podcasts. So, for our purposes, a podcast is a digital audio recording or anything that we make available to our patrons, via the web
- To create a digital audio recording : 1. A computer ready microphone 2. computer (when I saw computer, I really mean a laptop... or a smart phone) 3. A fun feeling inside Oh and software.. lets talk a litle more about that. The software plays a significant role in the creation and editing of the audio recording. Without the software you are just talking into a microphone and nothing is happening. The software, no matter which one you choose, is what allows the audio being received by the microphone to be recorded and saved on the computer. It is also what allows the audio recording to be editied, cropped, clipped, massaged, added to, taken away from, and formatted into a consumable digital recording ready for the web. A brief comment on software and file formats. Certain audio formats can only be used with a specific software, and other formats are unversally able to be read by many types of software. For instance, for recording and editing podcasts I use a free open source software called Audacity. Audio recorded in Audacity is saved and read using the file format AUP. This can only be read and utilized by Audacity. So, if I record and save the digital recording as an AUP file and try to put it on my website for all to use... they will not be able to listen to it.. the web browser wont know what to do with it, and any audio software on person's computer will not either. So what do we do in this case? Well instead of asking the world the download audacity, then download our file and access it that way, we change the format of the file to one that web browsers, people's computers, and their portable devices can all understand. Enter MP3. This is a file format that all electronic devices understand and therefore makes it unversally acceptable. So, not only does the software become a tool for recording and editing, but one for conversion too. So int he case of an Audacity, once we have finished editing the podcats and ready for primetime, we convert it to the MP3 format
- To make a digital audio recording a podcast you need : A place on the web to make the audio recording available This can be your website, where you simply upload the file to the site and provide a link where people can download and listen to it. This can also be to a hosted service that provides a place for the file, a player for the file to listened to on the web, as well as a link to download it. today, working off the assupmtion that most in the room are not their library's webmaster, option number two for your podcasting needs is more likely, and in many instances, the preferred method for providing access to your podcasts. just as You Tube provides free video hosting services, there are vendors who provide free audio hosting services as well. DEMO??? (see handout notes)
- -Quick polls -Vodcasting and web video defined -Vodcasting is digital video that is posted serially and distributed via RSS -Web videos include both video that is recorded with a camera and transferred to a computer, or video that is recorded and created on a computer with a webcarm (vlog or video blog) -web video as the novel and vodcasts as the magazines
- -Talk briefly about the impact of web video on people's online behavior
- -a lot of people are seeking information in this format -despite stereotypes, many online videos are very content rich -average length watched is 4.1 minutes... these are not massive productions -Imagine someone checking out 93.4 books per month!
- -Not only massive quantities of content available, but there is a huge variety of content available in a video format
- Potential uses for libraries Marketing Programming Instruction