LMM Office of Advocacy Social Media Tools

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Presentation for a funder about the Office of Advocacy's use of Social Media tools

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Social Media Tools Lutheran Metropolitan Ministry Office of Advocacy

E-Newsletter Utilizes Constant Contact marketing software Goal: To inform readership of new legislation and LMM initiatives around advocacy Looking Forward ,[object Object]

Examine incorporating video and call-to-action buttons directly in newsletter,[object Object]

Advocacy Alerts Email templates personalized to mailing group (general advocacy, congregational, Advocacy Partners volunteers) and type of email (alert vs action) Goal: To provide information and calls to action on time-sensitive advocacy issues Looking Forward ,[object Object]

Continue to build list of interested advocates,[object Object]

Blog www.lmmadvocacy.blogspot.com Blogger/Blogspot Goal: To provide an accessible central location for advocacy news and issues Looking Forward ,[object Object]

Examine incorporating videos and call-to-action buttons directly in newsletter

Maintain regular posting schedule and become involved in larger blogging communitylmmadvocacy.blogspot.com

Online Training Manual Goal: To provide an accessible, online training module for volunteers in the Advocacy Partners initiative Multi-media: Text, video, quizzes, downloadable toolkit Looking Forward ,[object Object]

Video Potential Uses: Advocacy Partners tutorial Blog Email Goal: To engage community and potential advocates through alternate forms of media Looking Forward ,[object Object]

Develop regularvideo posting schedule as necessary (eg, blog podcasts),[object Object]

Twitter Twitter.com/LMMadvocacy Goal: To provide an outlet for Office of Advocacy issues and to connect to a wider network of advocates twitter.com/LMMadvocacy @LMMadvocacy

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LMM Office of Advocacy Social Media Tools

1. Social Media Tools Lutheran Metropolitan Ministry Office of Advocacy

2. E-Newsletter

6. Incorporate Change.org advocacy tools

9. Examine incorporating videos and call-to-action buttons directly in newsletter

10. Maintain regular posting schedule and become involved in larger blogging communitylmmadvocacy.blogspot.com

11. Online Training Manual

12.

13.

14.

15.

16. Twitter Twitter.com/LMMadvocacy Goal: To provide an outlet for Office of Advocacy issues and to connect to a wider network of advocates twitter.com/LMMadvocacy @LMMadvocacy

17. Change.org

18. Change.org “a central platform informing and empowering movements for social change” Goal 1: To use change.org to share and simplify ways that the wider community can take action Goal 2: To document participation levels and outcomes

19. Thank You Lutheran Metropolitan Ministry Office of Advocacy 1468 W. 25th St., Cleveland, OH 44113 www.lutheranmetro.org Rev. Tony Minor Director tminor@lutheranmetro.org 216-696-2715 Rachel Baker Americorps VISTA/Advocacy Associate rbaker@lutheranmetro.org 216-658-7216

20. Links Web: www.lutheranmetro.org Blog: lmmadvocacy.blogspot.com Twitter: twitter.com/LMMadvocacy Newsletter Sign-Up: http://tiny.cc/mailinglist Advocacy Alerts Sign-Up: rbaker@lutheranmetro.org