Baker Hill Client Meeting 2016: It's More Than A Credit Memo
1. It’s more than just a credit memo
Getting the most from Advisor
Sabrina Robbins- Sr. Business Process Architect, Baker Hill
Marilee Connor- SVP Director of Credit Administration, The Bryn Mawr Trust Company
Danielle D’Emilio- Commercial Lending Technology Administrator, The Bryn Mawr
Trust Company
2. Session Overview
What can Advisor do for my institution?
Do you know what functionality is available
Scalability
Support total workflow
The Bryn Mawr story
How Advisor can grow with your institution
Innovative ways to incorporate Advisor into
your total commercial banking process
Phased Rollout How Bryn Mawr leveraged
Advisor
Why they bought
Lessons learned
Gained efficiencies
3. What is Advisor?
A suite of business banking components on a single platform, integrated
with 3rd party applications
Packaged based on business needs
Baker Hill Advisor for Relationship Lending (CA, SA, EA)
Baker Hill Advisor for Portfolio Risk Management (SA, PRA)
4. Scalability of Advisor
Growing with Advisor
Understanding the difference in
End to End Process
Total Process Workflow
5. End to End Process (E to E)
Emphasis on moving information/data from time of first capture
through credit approval, ending with generation of documents and
booking the transaction
Focus on executional aspects of data movement
Typically a technology centric approach that involves integration across
multiple solutions to provide optimal results
“How to” approach
Loan
Request
Credit
Analysis
Doc
Prep
Booking
6. Total Process Workflow (TPW)
Emphasis on evaluating the process areas:
Sales Acquisition and Retention
Origination
Portfolio management
that interact to supporting the business lending
workflow
Examination of the specific actions/tasks that are
completed by each process area to identify
intersection points and potential streamlining
opportunities to minimize redundancy
Workflow and process centric approach vs.
Task/transaction approach, ie. supporting the overall
process vs. simply “completing the transaction”
Focus on long term Efficiency and institutionalized
Effectiveness
Business
Development (RL)
Origination/Credit
Analysis (RL/SA)
Doc PrepCore
Portfolio
Management
(PRM/SA)
7. Technology as a “Facilitator” vs. “the answer”
Future State
Automation 0 – 10%
Roles/Responsibilities
0 – 30%
Process
0 – 40%
Practices
0 – 20%
Organizational Impact (Time/Pushback)
Efficiency(%Lift)
Current
State
Baker Hill Solution
Implementation
StrategicRoadmap
8. About
Marilee Connor, SVP Director of Credit Administration
Brief History of Bryn Mawr Trust:
Founded in 1889, BMT is a Community Bank, with 34 branch
locations and 4 wealth management offices located in the
Philadelphia suburbs, Hershey PA and Wilmington DE. BMT
serves clients through its Wealth, Private Banking and
Insurance divisions, in addition to Mortgage and Commercial
Banking Departments.
Total Assets: $3.1B; $2.4B Loans/Leases; $1.6B Commercial
Loans; 9.3B Wealth Assets
# Employees – 527
We’ve completed 3 Bank acquisitions and 5 wealth/insurance
acquisitions since 2009
Baker Hill client since 1999
9. The Bryn Mawr Story
Success factors that lead to improved client experience
Defined, repeatable processes
Successful import of FISERV Signature information.
Successful Export of information to LASER PRO
Pipeline Reporting
Ability to build a required documents, i.e. Credit memo, booking sheet, closing checklist, T&C, Adverse
Action.
User acceptance
10. The Bryn Mawr Story
What we bought?
Advisor RL1
Advisor PRM T
Advisor RL2
Phased Roll out
How we were able to optimize all of the modules
11. The Bryn Mawr Story
Project Phases:
Business Requirements
Vendor Research & Validation
Build project plan with Baker Hill and Sr. Mgmt
Communication
Team
Weekly meetings
Monthly exec updates
12. The Bryn Mawr Story
How Advisor changed the way we do business
Eliminate manual processes
Eliminate duplicate entry
Improve reporting
13. The Bryn Mawr Story
Result of the innovated ways we use Advisor
Increase Loan Volume
FTE
14. Lessons Learned
Importance of Data
Integrity
Correct Elements
Be prepared
Understand roles
Understand total workflow