LeaForum and Simplofon Inc. made a service path prototype. The aim was to find new ways to sell Simplofon product. Currently Simplofon is sold in Google Play and DNA-shops. We thank you Kempeleen Zeppelinin Apteekki and Oulunsalon KangasKipsa for the cooperation.

1. Service Innovation Corner – Case Simplofon
Juha Heimovirta, Laboratory technician
LET - Learning & Educational Technology Research Unit
juha.heimovirta@oulu.fi

2. What is Simplofon?
http://www.simplofon.com/

3. The Sale of The Simplofon
• At the moment the product can be
purchased from the Google Play
(downloaded) or from the DNA shops
(memory stick).
• The product has two main customer
groups:
– Concumers who are closing their retirement
age or are already retired and their are not
experienced users of modern mobile devices.
– 40-50 years old adult who buys the product for
his/her parents and is not the final user of the
product

4. New Potential Places of Sales
• For the Simplophon product, two new
potential places of sales were chosen:
– Kiosk
– Pharmacy store in a mall
• Philosophy behind these choice is that
this kind of product is not usually available
in these context and there are a lot of
potential customers available based on
their age and customer routines.

5. Defining The Service Path and The
Contact Points
1. Customer walkthrough of potential
places of sales were picked up as a
basis.
2. The customer contact points and
service path was photographed.
3. The desired service paths were
tested with the product designer.

6. BODYSTORMING RESULTS:
KIOSK

7. ”Screensaver”
kind of product
introduction on
the slot machine
”Easy to use product
stand” A showcase /
collection of services
and product for the
people who prefer
simplicity in the product
design and are willing
to use services like
”Digital janitor” who
helps with the
technology at your
home and gives tips
when purchasing new
technologies

8. Product placement in
cardboard boxes: Co-
marketing with some
product brand which is
preferred in the target
segments.
Simplofon branded
magnifying glass which
would be a give away for
the kiosk customers.
Magnifying glass to be
placed at the shelves so
that the customers can
read small texts easier
from the products.
Picture source:
http://www.magnifyingaid
s.com

9. People are using a while
in the kiosk creating
lottery numbers etc. Desk
near the window would
be a good place for the
touchscreen
advertisement device.
Doormat to be used as a
advertisement space.
QR-code to be used as a
link to the web pages

10. BODYSTORMING RESULTS:
PHARMACY STORE

11. Pharmacy shelves
are full of different
kind of products and
it is quite hard to
stand out from the
crowd.

12. The best place to present the Simplofon product is the service desk where customer usually sits a couple
of minutes.
Service desk would be
the place, where the
customer interest for
the product is raised.
The product could be
sold in the other shops
in the mall as well.
The customer
could test and
purchase the
product here.

13. Extra Advertisement
In a mall environment
shops can co-advertise
products. Easy to use
phone could be sold at
the next store and the
”steps” would lead the
customers there.

14. Flyers - Something to Touch
Kiosks and pharmacy
stores could distribute
real size flyers which
presents aspects of
the product in the old
fashion way.

15. Thank you:
Simplofon http://www.simplofon.com/
Kempeleen Zeppelinin Apteekki
Oulunsalon Kangas Kipsa
Vuoroverkko-project contacts:
Project manager paivi.tikkala@oulu.fi
Laboratory technician juha.heimovirta@oulu.fi