1. WELCOME TO CREATIVE INC.
www.creative-inc.in
DSM SINOCHEM
Sales & Marketing Meet

2. GSM SI
DSM SINOCHEM TODAY
Global leader in environmentally friendly anti-infective molecules
Presence in 5 continents
At the forefront of technological and process developments for antibiotics
Employs nearly 2,000 employees from around the globe
Market leader in beta-lactam APIs
Focus on producing environment friendly products and on patient safety
and wellness
Only FDA approved ‘Penicillin’ producer in the western world

4. THE EVENT
SYNOPSIS
Type of Event Internal Event
No. of People 35-40
Location Nainital (offsite)
Target Audience Sales & Marketing team
Date of event September 8 &9, 2014

5. THE OBJECTIVE
A platform for the Sales & Marketing teams to come together
Encourage interaction
Motivate to do better
Encourage teamwork
Break barriers. Set out to achieve
Instill zeal to outperform the competition

6. DSM’s S & M TEAM
THE TIGERS

7. CAN WE THEN RELATE THE PERSONALITY
TRAITS AND IMBIBE THEM?

8. Time is of the essence
Speed
Courage Dare to do
Agility Ability to Adapt
Strength to fight
Strong
Charismatic &
Magnetic Charming
Leadership Take the lead
Fire driven Never say die

9. THE DSM TIGERS
T - TALENT
I - INSIGHTFUL
G – GO-GETTERS
E - EXCELLENCE DRIVEN
R - RELENTLESS

10. THE ROARING 35!
FOR VICTORY
IS OURS

11. WARCRY OPTION FOR THE CONCEPT
A dedicated warcry will unite the sales and marketing
employees boosting their energy and lifting their spirit,
motivating them to beat all odds and rise above others

12. CONCEPT TWO

13. ONE MISSION | ONE SPIRIT

14. ONE MISSION | ONE SPIRIT
It is about a unified mission, the commitment of making it happen together and also
about the indomitable ‘NEW’ spirit which will take DSM to newer heights
Emphasizing on achieving results by a unified approach of a team
It talks about unrelenting spirit of unity, motivation to fight all odds and overcome
hurdles to reach a newer zenith

15. WARCRY OPTION FOR THE CONCEPT

16. NON-STOP. TO THE TOP!

17. BUT WHAT ARE THE COMMUNICATION THREADS
OF ONE MISSION | ONE SPIRIT
EMPOWERMENT
Be empowered & empower!
ENTREPRENEURSHIP
Do it like you own it.
CUSTOMERISM
Be the customer to know the customer

21. COLLATERALS THAT WOULD CASCADE
THE COMMUNICATION
E mail campaign (pre event)
Onsite branding via backdrop
AV to set the mood
Large creatives in pre-function area
Standees
Tent cards
Merchandise like T-shirts | Caps | Wrist Bands

22. COLLATERALS THAT WOULD CASCADE
THE COMMUNICATION
Branded blowhorn
Temporary tattoos
Face painting
SWOT analyser (to be discussed)