Session Long ProjectHere is the brief overview of this cum.docx

Session Long Project
Here is the brief overview of this cumulative Session Long
Project (SLP). In this
research project, you would work as a marketing consultant to
develop a feasible
marketing plan for your client. You would conduct both
secondary research in
SLP1 and SLP2 to glean the necessary information for your
marketing plan in
SLP3 and SLP4.
It is important to conduct quality market research on your focal
product/company
in order to develop realistic and workable marketing plans.
Generally speaking,
there are two types of research. One is secondary research,
which refers to data
collection using existing sources, and the other is primary
research, which is your
own data collection for the specific study at hand. The purpose
of market
research is to collect usable information to make more informed
decisions on the
business problem, thus increasing the chance of business
success in the
marketplace.
Please check the outline of the marketing plan, which provides
information on:
The final format for this cumulative session long project;1.

A list of topics for the whole project;2.
The continuity and connections among SLPs 1-4.3.
In this module SLP4, first develop action plans based on the
marketing
strategies developed in SLP3 and then evaluate marketing
budget for the
plans. This is the final step of this cumulative research project.
Be sure to
incorporate all the work for this Session Long Project (SLPs 1-
4) into a
complete marketing plan following the marketing plan outline
provided
above.
Marketing Implementation: Action Plans and Marketing Mix
The action plans and marketing mix are related. That is, the
action plans contain
a complete description of a marketing program, including its
goals and objectives
(as previously outlined in the section on Goals and Objectives),
marketing mix
activities, program evaluation mechanisms and measurements,
budget and timing
considerations, and quantitative assessments. (A complete
description of these
Listen
https://tlc.trident.edu/content/enforced/89898-MKT501-
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final dimensions follows. Follow the format below for action
plan outlines.)
Before you begin working on the action plans, consider the total
budget amount
for your charge. Make a realistic budget estimate for your
marketing plan based
on the financial situation of the company and its past spending
on marketing.
State for each action plan:
The goal(s) and objective(s) for the action plan.1.
The target market at which this action plan is aimed.2.
The marketing mix activities needed to implement the action
plan.3.
Product strategy and programs require consideration of things
such as brand
name, product features/benefits, differentiation from
competition, relationship
to delivering value, logo, package design/labeling,
complementary
products/services, elements of customer service strategy, and
programs. Also,
this is where the service concept, tangibles, customer-contact
employees, and
so on, need to be addressed. Depending on the charge of your
marketing plan,
some of the above may not apply.

Price strategy and programs require consideration of things such
as pricing
objectives and relationship to delivering value. Keep in mind
that pricing is not
restricted to monetary concerns. Customers are likely to
compare the
perceived benefits of the new brand to the perceived benefits of
the existing
brand and other competitive brands. In other words, customers
are likely to
perform a cost-benefit analysis, which means that customers
must perceive
the new brand to have benefits that are equal to or exceed the
perceived
costs. When considering pricing issues, also include costs
customers are likely
to incur in terms of time, effort, and energy. Consider
psychological costs (e.g.,
embarrassment, fear, rejection, etc.) and losses (e.g., aesthetics,
familiarity,
etc.), and physical discomfort or loss of pleasure.
Place or distribution strategy and programs require
consideration of things
such as the selection, motivation, and evaluation of channel
partners (if
applicable).
This is also the place to describe any direct marketing programs
(mail,
telemarketing, catalogs, Internet, etc.) and other accessibility
issues (e.g.,
number of local stores, etc.).
Promotional activities
Advertising strategy and programs that require consideration of

things such as advertising message (what will be said, unique
selling points, benefits to be stressed, value story, points of
differentiation, etc.), creative style (settings, characterization,
humor or not, testimonials, etc.), media mix, media schedule,
and so on.
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Public relations/publicity strategy and programs that require
consideration of things such as how to get press coverage,
getting the company/brand name and story out to the public,
event-oriented marketing, and so forth.
Sales promotion strategy and programs that require
consideration of things such as contests, sweepstakes, event
tie-ins, coupons, premiums (T-shirts, hats, key chains, cup
holders, etc.), trade shows, consumer fairs, and so forth.
Sales force strategy and programs that require consideration of
things such as size of the sales force, sales force organization
(geographic territory; customer-type based, product based, or
some combination; salesperson characteristics and skills to
recruit and train toward; compensation; motivation), and so
forth. This section will describe selling strategy in terms of
sales call emphasis, selling strategy and tactics (what should
sales people be doing and saying).
Other marketing programs that require consideration of methods
to
systematically listen to the customer, monitor customer
satisfaction/loyalty,

monitor competition, and become aware of trends that might
impact the
business. This requires some type of specific
intelligence/information-gathering
plan.
Describe the evaluation and measurement procedures to be used
to monitor
overall performance of the action plan, including quantitative
measures and
allowable time frames.
4.
Elaborate on the specifics of plan implementation and
quantitative projections.
This includes people responsible for programs, budgets, other
resources
needed, target completion dates, timetables, and so forth. This
requires a
consideration of who does what, when, and for how much.
5.
Quantitative assessment includes projections of sales dollars
and volume, and
market share, costs, and so forth.
Format: Action Plan Outline (please use a table format, such as
in the
example given below)
Title: The title of the action plan should describe the content.
Goal and Objective: What will this action plan accomplish?
Which of the goals and objectives

does this plan support? Here you need to go back to your Goals
and Objectives section and
make sure you develop at least one action plan for each of the
goals and objectives you have
previously outlined. In other words, you do not need to have
seven goals in your Goals and
Objectives section, a lesser number is acceptable if you develop
more than one action plan for
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specific goals and objectives.
Target Market: At which market is this action plan aimed? Stick
to your primary target market. Do
not include any “new” target markets here.
Description of the Action Plan: What are the steps being taken
to accomplish the objective?
This section refers to the marketing mix activities deemed best
to accomplish the objective. A
rich, detailed description is required.
Who: Who is responsible for carrying out this program? (Name

of person or job title)
Timing: When will the program take place? (Start and stop
dates)
Budget and Estimated Profitability: How much will the program
cost? Give details of the
budgetary items for this action plan. Also, you need to include
estimated profits and/or expected
return on investment.
Measurement: How will the effectiveness of the action plan be
measured? How will the
organization know that it was successful? Measurement of
effectiveness is always quantitative,
and may include (depends on your objective) dollar sales,
market share, expected customer
satisfaction, advertising effectiveness measures, etc., in
addition to a time line (monthly, quarterly,
annually, etc.).
Marketing Budget
Use the objective and task method and rank the action plans in
order of
importance. You also need to defend the budget request. The
defense should be
a strong persuasive argument with a clear rationale. Make sure
that you include
the profit potential as part of your justification. The defense

should be for the total
budget amount requested, not for individual action plans.
What We Learned
What did the process of writing a marketing plan teach you?
How would you apply
what you learned from this process to your current or future
career?
SLP Assignment Expectations
Use the following outline to organize your paper. Note that the
letters “a, b, c…”
and the numbers “i, ii, iii, iv…” and “1, 2, 3, 4…” below are
used to show the major
issues you need to include in your paper, but should not be used
to format your
paper.
VIII. Marketing Implementation (2-6 pages)
Follow the format provided above.1.
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Remember, suggest at least one action to be taken that can help
achieve your
stated goals and that are consistent with your strategic
statements.

2.
What is the cost/budget of implementing the suggested
actions?3.
IX. Marketing Budget (1 page)
You also need to write an Executive Summary and Table of
Contents at the
beginning of this marketing research paper.
Note: This assignment has been chosen to evaluate students’
writing
communication skills. In particular, you need to show how to
present
quantitative data in tables/charts/diagrams with proper
discussion in the
text. You would note the different grading rubric used for this
paper. Be
sure to check the rubric before you write this final paper for the
cumulative
project. Make sure to include previous sections into the final
paper.
Use double-spaced, black Verdana or Times Roman font in 12
pt. type size.
Include a title page and references. Revise your previous SLPs
based on the
professor’s feedback and your additional research. Follow the
SLP outline to
prepare the final paper.
Explain clearly and logically the facts you find about your
company and charge,
and use the required reading to support your positions on the
issues. Do not

repeat or quote definitions. Your use of the required reading to
support your
opinions (that is, contentions or positions) should demonstrate
that you
understand the concepts presented.
Paraphrase the facts into your own words and ideas, employing
quotes sparingly.
Quotes, if absolutely necessary, should rarely exceed five
words.
Academic papers at the master’s level should include citations
and references.
Look at different sources, especially credible and reputable
resources such as
The New York Times, The Wall Street Journal, Businessweek,
and The
Economist, to find the information for your paper. Also use
Trident University’s
online library databases such as ProQuest and EBSCO to find
the information for
your project. Your discussion on each topic should be a
synthesis of the different
sources. Taking shortcuts on the number and quality of your
sources will result in
a poor-quality marketing plan that will be of no use to your
client.
Also, it is important that you reference your sources throughout
the text of your
marketing plan. Take the following paragraph as an example:
“As a result, telephone interviewers often do not even get a
chance to explain that
they are conducting a survey (Council for Marketing and
Opinion Research,

2003), and response rates have steadily declined (Keeter et al.,
2000) to reported
lows of 7% (Council for Marketing and Opinion Research,
2003). This decrease
presents a problem because not only does it increase the cost of
conducting
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telephone surveys, but it also leads to questions concerning the
generalizability of
the results (Struebbe, Kernan & Grogan, 1986; Tuckel &
O’Neill, 2002).”
There are different citation and reference formats such as APA,
MLA, or Chicago.
No matter which format you adopt for your marketing plan,
make it consistent
throughout the plan.
Also note: The marketing plan should use third person business
writing. Avoid
“we,” “our,” and “you.” Do not use contractions in business
writing.
Here are some guidelines on how to conduct information search
and build critical
thinking skills.
Emerald Group Publishing. (n.d.). Searching for information.
Retrieved from

http://www.emeraldinsight.com/learning/study_skills/skills/sear
ching.htm
Emerald Group Publishing. (n.d.). Developing critical thinking.
Retrieved from
http://www.emeraldinsight.com/learning/study_skills/skills/criti
cal_thinking.htm
Guidelines for handling quoted and paraphrased material are
found at:
Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved
from
https://owl.english.purdue.edu/owl/section/1/2/
Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and
summarizing.
Retrieved from
https://owl.english.purdue.edu/owl/resource/563/1/
Purdue Online Writing Lab. (n.d.). Is it plagiarism yet?
Retrieved from
Your paper consists of arguments in favor of your opinions or
positions on the
issues addressed by the guidelines; therefore, avoid the
following logical fallacies:
Purdue Online Writing Lab. (n.d.). Logic in argumentative
writing. Retrieved from
Your SLP should not simply be a list of facts. Take the facts
you find about the
company, the charge, and the environments that the company

faces, and explain
how you think those facts will affect the financial future of the
product or brand in
your charge. The emphasis in grading your paper will be on the
breadth and
depth of your discussion of each topic, critical thinking, the
clarity of your
discussion, and the proper organization of the paper.
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Chemistry with Advanced Lab Score Guides
Introduction to Chemistry
Labs 3 and 4: Density Lab
Lab 3-Measurements
Pre-lab questions
o Work with significant figures
o Be able to convert from one unit to another
Lab
o Determine density of water using linear measurements
o Determine density of water using liquid measurement

Post-lab questions
o Discuss accuracy and precision
Lab 4-Density
Pre-lab questions
o Discuss possible changes to density of a substance
o Discuss hazards of the lab
o Determine the density of a substance for identification
Lab
o Compare density of substances using a density gradient
column
o Determine the density of washers and identify the material
Post-lab questions
o Discuss the washers material
o Discuss the density gradient column
Scoring Guide – 100 Points Possible
Points
Received
Points
Possible
9 Lab 3- Pre-lab questions
18 Lab 3- Data tables
14 Lab 3- Calculations
9 Lab 3- Post-lab questions.

10 Lab 4- Pre-lab questions
16 Lab 4- Data tables
24 Lab 4- Post-lab questions
Journal: An Introduction to Chemistry
Funding Research
o Basic or Applied
o Support of research whether basic and applied
o Format
How I Collect and Process Data
o Identify data
o Explain how to use the data to form information
o Explain how to combine information to form knowledge
No Two Watches
o Record data
o Analyze data
o Observation
Experience with Safety
o Description of what was going on
o Explanation of why safety is important
o Explanation of precautions

Points
Received
Points
Possible
20 Comments on Research
20 Processing data
20 Comparison of Two watches
20 Explanation of safety
Chemistry All Around
Assignment: Properties
Statue
o Choose 6 physical properties and assign as
o Choose one of the above properties and support why assigned
specific type
Wooden Ball

specific type
Eraser
specific type
Points
Received
Points
Possible
15 Statue
15 Wooden Ball
15 Eraser
Journal: Seltzer in Water
Identify chemical and physical reactions
Use observations to support types of reactions

Points
Received
Points
Possible
10 Identify reactions
10 Support type of reaction with observations
Lab 6: Chemical and Physical Changes Lab
Pre-lab
o Define chemical and physical properties and give examples
o Explain sublimation
Lab
o Use aspirin to make solutions
o React one solution with sodium bicarbonate
o React the solution with sodium bicarbonate with citric acid
Post-lab questions
o Identify examples as chemical or physical changes
o Discuss the result from the lab
Points
Received

Points
Possible
15 Pre-lab questions
35 Chart
50 Post-lab questions 5 points each
Exploratory Activity: Chromatography
Observe first marker
Observe second marker
Note difference and causes
Theorize reasons for differences
Note if there are similar color components in the two markers
Points
Received
Points
Possible
5 Observation of first marker

5 Observations of second marker
5 Differences
5 Theories
5 Similar colors
Lab 5: Mixture Separation Lab
Pre-lab
o Discuss homogeneous and heterogeneous mixtures
o Discuss the separation of salt and sand
Lab
o Separate aspirin from solution
o Determine mass of aspirin
o Find percent recovery
o Make observations of separation
Post-lab
o Discuss the characteristics of aspirin used in lab
o Discuss the reason for rinsing the aspirin crystals with cold
water
o Explain the percent recovery
Points
Received
Points
Possible

21 Data and calculations
15 Chart
54 Post-lab questions
Atomic Structure
Journal: Probability Activity
1- Describe the arrangements of the dots
2- Draw what you observe (you can print this form and draw
the picture and scan in the form to
submit, save as pdf)
3- Identify where the most drops concentrate
4- Predict where the next drop will fall and support your
prediction
5- Discuss what percent of the drops hit he center of the dime
6- Express the amount of drops within the largest circle but
outside the dime region as a percent
7- Predict the percent drops in the dime region compared to
outside this region if your eyes were

closed
8- Describe other observations that you found interesting
Points
Received
Points
Possible
2 1 - Description
2 2 - Drawing
2 3 - Identification
2 4 - Prediction
3 5 - Discussion
3 6 - Expression
3 7 - Prediction
3 8 - Description
WebQuest: Dividing the Indivisible
History of the Subatomic Particles
o Electron

o Nucleus
o Proton
ify the discover of the proton
o Neutron
How the model was changed by this discovery
Points
Received

Points
Possible
6 Electron
6 Nucleus
6 Proton
6 Neutron
1 Filling in all answers
Journal: Electron Orbitals (Clouds)
1- Reflect on Probability Activity and describe what the final
target look like
2 –Describe how you think electron orbits look like from the
choices below and draw how you think it
would look in the appropriate box. (Save your journal file and
print, it then draw the diagram for this
part and scan into your computer and save as pdf)
o The path of a planet around the Sun
o The Clouds in the sky
o A bunch of dots whose density decreases further way from the
center of the bunch
3- Reflect on the idea that there are still uncertainties in
science
o Express how you feel about this

o Discuss how you handle other uncertainties
Points
Received
Points
Possible
2 1-Reflection
2 2-Identification of how an electron orbit looks
8 2a-Drawing of your choice
6 3a-Expression of feels
2 3b-How to handle uncertainties
Lab 10 Light Spectrum Lab
Pre-lab
o Explain diffraction grating
o Identify a jewel using color to determine wavelength
o Calculate wavelength given diffraction lines distance and
distances from spots appearance
Lab
o Make observations and draw spectrums a CD and flashlight
and a CD and laser pointer
o Make observations and draw results of a laser pointer shone

through a diffraction grating of
500lines/mm
o Make observations of flashlight shone through diffraction
grating of 1000 lines/mm
o Calculate the wavelength of the laser pointer
Post-lab
o Explain the spectra differences between the laser light and the
flashlight when shown on the CD
o Discuss the results of the laser pointer and flashlight shown
through the diffraction grating
o Explain any errors for the wavelength of the laser pointer
light being different than the wavelength
for red light
Points
Received
Points
Possible
16 Observations, data and calculations
4 Chart

Lab 10 Electron Configuration Lab
Pre-lab
o Discuss electron configuration and light emitted
Lab
o Heat lithium chloride, sodium chloride, potassium chloride,
calcium chloride, and charcoal to
determine the color observed
Post-lab
o Write electron configurations for the metal in the salts in the
lab
o Using the color determine the wavelength of each metal
o Explain why a salt produces a specific color
o Explain why sodium chloride and activated charcoal produces
the same color of light
Points
Received
Points
Possible
4 Pre-lab questions
10 Lab Data table

Periodic Table
Journal: Super Heavy Elements
Describe what a heavy element is
Describe what a super heavy elements is compared to a heavy
element
Explain how new elements are discovered
Describe some of the properties of artificial element
Discuss what the island of stability and island of instability are
Support why this research is important
Apply how these elements can be use practically
Points
Received
Points
Possible
6 Description
7 Description

7 Explanation
7 Description
7 Discussion
8 Support
8 Application
WebQuest: Get to Know the Neighborhood
Part 1 The IUPAC Periodic Table
Part 2 Properties of Elements
o Properties of halogens
o Biological roles of selected element
o Interesting information of selected elements
Part 3 Your Own Personal Element
Points
Received
Points
Possible
7 The IUPAC Periodic Table

30 Properties of elements
13 Personal Element information
WebQuest: Origin of Elements Names
Choose 6 elements and complete the following to show the
origin of their names
o Element name and symbol
o Brief Description of Discovery
o Origin of Name
Points
Received
Points
Possible
12 Element name and symbol (2/element)
12 Brief History (2/element)
11 Origin of Name
Journal: Dot Structure of Atoms and Simple ions
Identify the correct symbol for the atom or ion

Arrange the dots correctly around the symbol including charge
if applicable
Points
Received
Points
Possible
10 Correct symbol (2/atom/ion)
10 Correct dot structure arrangement (2/atom/ion)
Project: Ions for Your Health
Beneficial 3 ions
o Name
o Location
o Role
o Ions that interact, if any
o Commonly found
o How enters the body
Toxic 2 ions
o Name
o Found in body
o Why toxic
o Commonly found in nature
o How it gets ends up in the body
o Who to treat negative effects.

Points
Received
Points
Possible
30 Beneficial element discussion (10/ion)
20 Toxic (10/ion)
Journal: Practical Periodic Trends
Scenario 1 Replacement of Silicon
o New Element
o Why chosen
o Disadvantage
Scenario 2 Replacement of Sodium Hydroxide
o New compound
o Why chosen
o Disadvantage
Scenario 3 Replacement of Neon
o New compound
o Why chosen
o Disadvantage

Points
Received
Points
Possible
7 Silicon replacement
7 Sodium hydroxide replacement
7 Neon replacement
4 Follow format
Elements Form Compounds
Journal: Tension Activity
Observation as water is added on penny
o Drawing of water on penny
o Liquid 2 on penny
o Liquid 3 on penny
Similarity and differences of various liquids on penny
explained
o New compound
o Why chosen
o Disadvantage
Properties of penny

How this property of water allows
o Bugs to walk on water
o Paper clip to stay on top of water
o Water beads on newly waxed car
Examples of liquids that do not have these properties
Other interesting observations
Points
Received
Points
Possible
6 Observations of water on penny
6 Similarities and difference of 3 liquids
5 Penny properties
5 How property allows bugs and paper clip to stay
on top of water and bead on wax
4 Examples of nonwater liquids
4 Other observations
Writing Assignment: Ionic Compounds in Action
4 Ionic compound correctly identifying the follow

o Provide the formula, scientific name, and common name (if
applicable)
o Identify the fundamental particles by name and formula
o Describe how and where the compound is used
o Identify at least two properties of the compound that make it
well-suited for its use
o Explain how the properties you list are related to the bonding
within the compound
Follow the format of the assignment for one of the following
o Written Report
o Tri-fold brochure
Points
Received
Points
Possible
8 Formula, scientific and common name
8 Fundamental particles
8 How and when used
8 Two properties for usefulness
8 Properties relate to bonding

10 Follow the assigned format
Lab 12 Ionic and Covalent Bonds Lab
Pre-lab
o Define ionic and covalent bonds
o Discuss the conductivity of sugar and salt and their type of
bond
Lab
o Observe the results on a screw in a solution of salt water and
sugar water when an electrical current
is passed through the screw
o Observe the results of heating salt and sugar
Post-lab
o Explain why distilled water is used
o Explain the results of the sugar solution in an electrical
current
o Explain the results of the salt solution in an electrical current
o Explain the differences seen in the heating of salt and sugar
Points
Received
Points
Possible

16 Lab data tables
Lab 11 Molecular Models Lab
Pre-lab
o Identify the central atom and number of regions of electron
density in BeCl2, BH3, and CBr4.
Lab
o Using magnets observe the repulsion and attraction and
determine the how close they can be
brought together
o Identify the shape and bond angle of different bond shape
Post-lab
o Explain how the molecular shape description fit the geometry
in the introduction
o Predict the shape and bond angles of BeCl2 , BH3, CBr4
Points
Received
Points
Possible
8 Pre-lab questions

31 Lab Data charts
Lab 13 Polar Bonding Lab
Pre-lab
o Discuss the differences between polar bonds and non-polar
bonds
o Explain the characteristics of a polar bond
o Give examples of polar and non-polar bonds
o Give the “general” rule for the use of polar and non-polar
solvents
Lab
o Observe the ink picked up by “slime” and “Silly Putty”
o Use chromatography to observe the movement of the inks on
filter paper.
Post-lab
o Explain whether “slime” is polar or non-polar
o Explain whether “Silly Putty” is polar or non-polar
o Explain the classification of the inks used
Points
Received
Points

Possible
5 Pre-lab questions
33 Lab data tables and questions
Chemical Reactions and the Mole
Lab 17 Avogadro’s Number Lab
Pre-lab
o Determine grams/mole of water
o Determine molecules/mole of water
o Determine mole in 1 gram of water
o Determine molecules in 1 gram of water
Lab
o Prepare a solution of dishwashing soap
o Calibrate the dropper in 2 mL
o Determine drops/mL
o Place cinnamon in a petri dish
o Drop a single drop of dishwashing solution to form a clear
circle
o Measure the circle in cm
o Calculate the surface area formed
o Using the equation provided find the number of molecules for
the top layer
o Calculate the concentration (grams/mL) of sodium stearate
o Calculate the moles of sodium stearate using the equation
provided
o Calculate Avogadro’s number of sodium stearate

Post-lab
o Explain the causes for a different answer for Avogadro’s
number in the lab than the
6.023 X 10
23
molecules/mole
o Determine moles of CH4 given 0.298 g
o Determine moles in 1 X 10
9
molecules of H2O2
o Determine mass in grams of H2O2 in 1 X 10
9
molecules
Points
Received
Points
Possible
8 Pre-lab questions
4 Lab Data charts
15 Lab Calculations

Lab 14 Chemical Reactions I Lab
Pre-lab
o Identify the chemical that makes up teeth
o Explain how plaque hurts teeth
o Explain what fluoride does for dental health
o Give 2 solubility rules for this lab
Lab
o Observe the reaction of two rinses with Ca(C2H3O2)2
Post-lab
o Discuss whether the mouth rinses have fluoride
o Explain which mouth rinses will fight cavities and why
o Discuss is potassium nitrate could be used to test for fluoride
in mouth rinses
Points
Received
Points
Possible
12 Lab Data

Lab 15 Chemical Reactions II Lab
Pre-lab
o Identify the type of reaction for 6 different reactions
o Balance 5 reactions
Lab
o Do 5 reactions to explain the pre-reaction substances and the
post-reaction substances
Post-lab
o Write the balanced chemical reaction for using propane
(C3H8)
o Balance and identify 4 reactions
Points
Received
Points
Possible
10 Lab Chart

Lab 19 Stoichiometry Lab
Pre-lab
o Define a limiting reagent
o Find the percent yield for a reaction between CaCl2 and
K2CO3
Lab
o Do 3 trials of a reaction between CaCl2 and K2CO3
o Find the original and final masses of each substance
o Determine the limiting reagent for each trial
o Find the theoretical yields of each trial
o Find the percent yield of each trial
o Compare the theoretical and actual yields for each trial
Post-lab
o Compare the results of each trial using the grams of CaCO3
o Discuss the results of each trial.
o Predict what would happen if 6.0 grams of CaCl2 were used
with no change in K2CO3
Points
Received
Points
Possible
5 Pre-lab questions

25 Lab Data charts
15 Calculations
Solid Liquid and Gases
Assignment: Keeping an Eye on Particles
Observe the two containers of water (one hot the other cold) as
food dye is added
o Describe behavior of food coloring in each glass
o Compare and contrast the similarities and differences
o Explain the differences in behavior
Points
Received
Points
Possible
7 Description of behavior
6 Compare and contrast

7 Explain behavior
WebQuest: Solids, Liquids and Gases
Part I: Observation of Oxygen in Virtual Container
o Relate your observations to the kinetic molecular theory
o Identify three types of motion seen by the gas molecules
o Describe what is happening in the 3 different phases for 6
different conditions of the gas
Part II: Two substance at the same temperature but in different
phases
o Identify the temperature in the correct units
o Compare Argon behavior and water behavior at the same
temperature
o Relate the difference in behavior to the different types of
intermolecular attraction of Ar and H2O.
Part III: How does adding or removing heat change the
particles motion of a substance?
o Describe the observed motion of the particles at three
assigned temperature
o Identify the statement that best describes the change in
particle motion that occurs when heat is
gradually removed from a substance.
Points
Received
Points

Possible
15 Part I
5 Part II
5 Part III
Assignment: Gas Law in Action
The presentation includes the following parts
o Description of the changes that occur in each step of the
process in terms of the pressure,
volume, temperature, and moles of gas present
o Identify which variables are constant, and which are changing
o Identification of the gas law or gas laws that apply to the
process
o Creation and solution to a sample calculation using realistic
values of pressure, temperature,
amount of gas, and volume
Organization is in correct form
Understanding of the process is correct and clearly expressed
The assignment is in tri fold pamphlet or slide presentation
The presentation has correct mechanics in its format

Points
Received
Points
Possible
12 Description of changes
13 Identification of constants and variables
12 Identification of appropriate gas law
13 Correct set up and solution to a gas law problem
10 Organization
20 Understanding
10 Presentation format
10 Mechanics
Lab 20 Ideal Gas Law Lab
Pre-lab
o Discuss what is in yeast that aids in decomposition of H2O2
o Define the symbols used for the ideal gas law
o Find moles of O2 in the decomposition of H2O2 when given
the temperature, pressure, and

volume
o Find the theoretical yield of O2 when H2O2 decomposes
Lab
o Find volume of O2 in a reaction between H2O2 and carrot
juice
o Measure the time it takes the reaction to occur
o Determine the Kelvin temperature once Celsius is known
o Determine the barometric pressure in atmospheres
o Convert the volume from mL to L
o Rearrange the ideal gas law to find moles (n)
o Find moles of O2 found in the experiment
o Find the theoretical yield of O2 when decomposing H2O2
o Find the percent of H2O2
o Determine the reaction rate of the experiment
Post-lab
o Discuss the difference in percent of H2O2 found and the
actual 3%
o Discuss what would happen if the amount of catalyst would
affect the decomposition of H2O2
Points
Received
Points
Possible
24 Lab Data charts

32 Calculations
Journal: Optical Glass
Answer the discussion questions
o Define “glass”
o Explain how optical glass is different from other kinds of
glass
o Explain why rapid cooling is needed to form glass
o Explain why lenses are made from amorphous solids
Points
Received
Points
Possible
5 What is glass
5 Differences in glass
5 Explanation of reason
5 Why amorphous solid

Drawing Assignment: Picture Perfect Particles
Draw two of the three given conditions on a molecular level
identifying the solid, liquid and vapor phases.
o A rolling boil
molecular level
words
o Ice and water
ning on the
molecular level
words
o Sublimation
molecular level
words
Points
Received
Points
Possible
15 First Choice

15 Second Choice
Water and
Solution
Chemistry
Exploration: Take it to the Limit.
Part I Solubility of Strontium Phosphate
o Identify the correct formula for Strontium Phosphate
unequal ratio
simulation
support your answer.
o Discuss what is occurring when more salt is added to the
solution

macro level
is happening
Part II Copper Iodide solution
o Determine the number of copper ions needed to reach
saturation for copper
o Compare the solubility of copper iodide with strontium
phosphate
Points
Received
Points
Possible
16 Part I
4 Part II

Lab 23 Acids and Bases Lab
Pre-lab
o Define a neutralization reaction
o Give the pH of hydrochloric acid
o Give the pH of sodium hydroxide
Lab
o Using purple grape juice as the indicator for two reactions
o Test 7 household products to determine their pH using litmus
paper and pH paper
Post-lab
o Discuss the changes in the color of grape juice with the
addition of acid and base
o Explain the return to original color of the grape juice after the
addition of sodium bicarbonate
and citric acid
o Name two acids and two bases used often everyday

Points
Received
Points
Possible
26 Lab Data charts
25 Comparisons of hypothesized pH and actual pH
Lab 24 Titration Lab
Pre-lab
o Explain the difference between equivalence point and end-
point
o Explain what happens in a reaction between an acid and base

when no indicator is added
o Determine the end-point of a reaction between “Smarties” and
Na2CO3
Lab
o Do two trials of titration using purple grape juice as the
indicator
o Do two trials of titration with “SweeTarts” and two trials
using “Smarties”
o Determine the amount of Na2CO3 needed in each trial
o Determine the volume of the Na2CO3needed to titrate only
the candy
o Write a balanced equation for the reaction with SweeTarts
o Find moles of candy used
o Find the moles per gram of acid found in the candy
o Determine the moles per gram for each of the candy trials
Post-lab
o Determine which candy required more base per gram
o Determine which candy had more acid per gram
o Explain what would happen if air was left in the burette

Points
Received
Points
Possible
3 Pre-lab questions
28 Lab Data charts
16 Calculations
Lab16 Metals and Oxidation Lab
Pre-lab
o Give the oxidation state of each element in the reaction:
o Give the element oxidized and the element reduced in the
equation above

o Give the order of reactivity for Ni, Au, Fe, Ca, Zn, Al
Lab
o Observe the reaction of Zn and the reaction of Fe in solution
with a solution
o Determine which metal reacted more violently by observing
the bubbles produced
Post-lab
o Determine the gas produced in the experiment
o Determine the order of reactivity between Fe and Zn
o Determine if the reaction would occur and why
o Explain how acid rain would affect iron rusting
Points
Received
Points
Possible

10 Lab data tables and questions
Chemical Thermodynamics and Equilibrium
Lab 8 Chemical Processes Lab
Pre-lab
o Define enthalpy
o Explain the relationship between enthalpy and classification
as endothermic or exothermic
o Identify the reaction of CaCl2 and water as endothermic or
exothermic
Lab
o React a cold pack and measure the change in temperature
every 30 seconds up to 30

seconds
o React a hand warmer and measure the change in temperature
every 30 seconds for 300
seconds
o Graph the results of the reactions (temperature on the - axis
and time on the -axis)
o Calculate the final change in temperature for each reaction
Post-lab
o Identify which pack is endothermic and which is exothermic
o Determine which reaction had the greater change in enthalpy
Points
Received
Points
Possible
3 Pre-lab questions

29 Lab data tables and graphs
6 Calculations
Lab 7 Heat and Calorimetry Lab
Pre-lab
o Define food calorie
o Determine the calories in a gram of a cookie
Lab
o Burn Cheetos, marshmallow, and 2 other food samples
measuring the temperature of the
water
o Determine the mass of water using density and volume
o Determine the calories of each food sample
Post-lab
o Compare each sample with the amount of calories on the label
o Explain the primary source of error for the experiment

o Explain the reason for burning the food
o Explain changes to the lab that would allow for more accuracy
Points
Received
Points
Possible
2 Pre-lab questions
24 Lab data tables
12 Calculations
Lab 21 Reaction Rate Lab

Pre-lab
o Name 5 things that can affect the rate of reaction
o Explain why it is easier to sweeten hot tea than cold tea with
ice
o Explain what is the primary factor than determines the
increase or decrease of reaction rate
Lab
o Using different solutions of CaCO3 determine the length of
time it takes to react
o Calculate the grams/second that reacted for each solution
Post-lab
o Explain the variations made in the experiment
o Explain the biggest factor to influence the reaction
o Explain which reaction was the slowest
o Explain why marble statues take a long time to degrade in
acid rain
Points

Received
Points
Possible
6 Pre-lab questions
20 Lab data tables
10 Calculations
Lab 22 Catalysts Lab
Pre-lab
o Define catalyst
o Explain how a reaction is affected when more and more
catalyst is added
o Write the balanced equation for the decomposition of
hydrogen peroxide
o What gas causes the bubbles

o Explain if the metals in a catalytic converter on a car are
homogeneous or heterogeneous
catalysts
Lab
o React hydrogen peroxide with 4 substances
o Make observations using different amounts of yeast solution
(1mL, 5mL, and 10mL)
Post-lab
o Classify each catalyst used as homogeneous or heterogeneous
o Explain which catalyst caused the reaction to take place the
fastest
o Explain which catalyst was easiest removed and give the type
of catalyst
o Explain which amount of yeast solution is best
Points
Received
Points

Possible
36 Lab data tables
Nuclear Chemistry
Assignment: M &M Decay
Chart and Data table
o Record your data in the table that includes
o Graph of Percent vs. time elapsed
Explanation of results

o Describe why the graph looks the way it does and how it
relates to radioactive decay
Eraser
o Identify the correct half-life for this activity.
Points
Received
Points
Possible
10 Cart and Data
8 Explanation of Results
7 Half-life calculations

Writing Assignment: Background Radiation
Answer the following questions to provide information on
background radiation in a newspaper column
o What is background radiation?
o What are the major sources of background radiation?
o How is background radiation measured?
o What are two elements that produce background radiation on
earth and what do their decay
equations look like?
o What dangers does background radiation pose to humans?
o Do certain areas of the country have higher levels of
background radiation than others? If so,
identify these areas and compare the background radiation
levels.
Show your understanding
o Stating concepts clearly showing relationships
o All claims are supported and is logical, accurate and relevant
Organization of assignment

o Newspaper article format
o Engaging article
o Correct format with proper spelling and grammar
Scoring Guide – 50Points Possible
Points
Received
Points
Possible
25 Question answered
15 Understanding
10 Organization
Assignment: Origin of the Elements
Part I Answer the questions below

o How does a star glow?
o What types of elements are found in stars?
o What is a supernova?
o Why does it take so much heat and pressure to create helium
and other elements?
Part II: Write balanced equations for the formation of five
elements whose atomic numbers are between
Helium (2) and Iron (26)
o All claims are supported and are logical, accurate and relevant
Presented in one for the formats below
o As a web page directed towards Middle School students
o A slideshow for a museum that has an exhibition on the
origins of the universe
o A video for a museum that has an exhibition on the origins of
the universe.
Correct format with proper spelling and grammar

Points Points
Received Possible
8 Part I Answer all four questions
15 Part II Balanced equations
15 Show a good understanding with proper support
7 Clearly presented for target audience
5 Format
WebQuest: Fission or Fizzle
Part I: One Nucleus,
o After hitting the U-235 with a neutron

o How does the energy change after the two daughter nuclei are
formed
Part II Change Reaction
o Describe how the results 100 U-235 nuclei differ from one
nucleus
o Describe your observation of reaction step by step including
o Observe what happens with 100 U-238 nuclei
-238 with U-235
w are they different in relations to stability?
o Observation of mixture of two isotopes
completion of reaction.

-238 present in the
isotope mix?
would you suggest for the most efficient ratio for
a nuclear reactor?
Points
Received
Points
Possible
5 Part I
20 Part II
Journal: Prove It!
Describe: Conservation of Mass

What steps would you use to prove conservation of mass
How does the reaction support conservation of mass?
Points
Received
Points
Possible
6 Description
7 Steps
7 Proof of conservation
Practice: Conservation of Mass-Energy
Problem 1
o Energy equivalents in Joules.

Problem 2
o Mass per square meter
Problem 3
o Total change in mass in kg
Problem 4
o What is the mass defect in amu
o Mass defect in kg
o Energy equivalent in kilojoules
Problem 5
o Equivalent mass from energy released
Points
Received
Points
Possible

4 Problem 1
4 Problem 2
4 Problem 3
9 Problem 4
4 Problem 5
Journal: Radon Under the Radar
Explain: How Radon is formed
Describe: Location on Earth
Discuss: Why radon is a health concern
Compare: Radon exposure to smoking as a cause in lung cancer

Points
Received
Points
Possible
5 Explanation
5 Description
5 Discussion
5 Comparison
Writing Assignment: Position Essay on Nuclear Power
Support your position by using the following reasons
o Safety
o Energy Efficiency
o Cost

o All claims are supported and are logical, accurate and relevant
Presented as a letter to the editor
o The essay is engaging and has carefully chosen examples with
correct word choices
o Clearly identify the topic you are addressing
o Concludes with a concise summary statement
Correct format with proper spelling and grammar
Points
Received
Points
Possible
20 Including all three issues
15 Show a good understanding with proper support

10 Clearly written for the general public
5 Format
© KC Distance Learning
Journal: Tension Activity
1. What happens?
2. Sketch the side view of the penny just before the liquid spills
over.

First liquid (water).
Second liquid.
Third liquid.
3. What could explain the differences and similarities?
4. Why did the penny need to be shiny (clean)?

5. Did the coin have to be a penny? Explain.
6. Could this property of water explain why some bugs can walk
on water? Explain.

7. Could this property of water explain why a small paper clip
can float on water in a glass
that is so full that the water is just about ready to spill out?
Explain.
8. Could this property of water explain why water “beads up” on
the newly-waxed surfaces
of a car but not on dirty surfaces? Explain.

9. What liquids do not behave as described in questions 6, 7
and 8 above? Explain.
10. What other observations did you find interesting?
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