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WWW para editores (y más allá) (1)

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Presentación que sirvió de base para las sesiones de introducción a la edición en línea de los másteres de edición de la Universitat Autònoma de Barcelona y de Editrain/Universidad de Alcalá (2009).

Introducción. Hipertexto. Libros, CD-ROMs y WWW. Experiencia del usuario. Usabilidad. Accesibilidad.

Veröffentlicht in: Bildung, Technologie, Business
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WWW para editores (y más allá) (1)

  1. 1. WWW para editores Xavier Badosa 2009 (1)
  2. 2. WWW para editores Xavier Badosa 2009 (1)
  3. 3. WWW para editores Xavier Badosa
  4. 4. WWW para editores Xavier Badosa
  5. 5. WWW para editores Xavier Badosa
  6. 6. “Somos fabricantes de libros. Internet no tiene nada que ver con nosotros.”
  7. 7. “Somos fabricantes de libros. Internet no tiene nada que ver con nosotros.” “En Internet no hay contenidos de calidad.”
  8. 8. “Somos fabricantes de libros. Internet no tiene nada que ver con nosotros.” “En Internet no hay contenidos de calidad.” “Nunca nadie leerá en pantalla.”
  9. 9. 2008 El 51,0% de los hogares tiene acceso a Internet. El 44,6% de los hogares dispone de banda ancha.
  10. 10. 2008 44,6%
  11. 11. 2008 El número de individuos que han utilizado Internet es del 61% de la población entre 16 y 74 años. De ellos el 86,7% han realizado un uso habitual.
  12. 12. Horas gastadas en una semana normal Fuente: Forrester’s NACTAS 2006 Benchmark Survey
  13. 13. Horas gastadas en una semana normal Fuente: Forrester’s NACTAS 2006 Benchmark Survey
  14. 14. Horas gastadas en una semana normal Fuente: Forrester’s NACTAS 2006 Benchmark Survey
  15. 15. Horas gastadas en una semana normal Fuente: Forrester’s NACTAS 2006 Benchmark Survey
  16. 16. Horas gastadas en una semana normal Fuente: Forrester’s NACTAS 2006 Benchmark Survey
  17. 17. Horas gastadas en una semana normal Fuente: Forrester’s NACTAS 2006 Benchmark Survey
  18. 18. Horas gastadas en una semana normal Fuente: Forrester’s NACTAS 2006 Benchmark Survey
  19. 19. Exterior: Núria Vives. Interior: Otea.
  20. 20. Exterior: Núria Vives. Interior: Otea.
  21. 21. Exterior: Tony the Misfit. Interior: George Donnelly.
  22. 22. Exterior: Tony the Misfit. Interior: George Donnelly.
  23. 23. TEXTO
  24. 24. TEXTO texto, imagen estática modelo lineal
  25. 25. TEXTO HIPERTEXTO texto, imagen estática modelo lineal
  26. 26. TEXTO HIPERTEXTO texto, imagen estática multimedia modelo lineal interactividad
  27. 27. HIPERTEXTO Red multimedia Nodos Enlaces interactividad Anclajes
  28. 28. 1945 – Vannevar Bush “As We May Think” (The Atlantic Monthly) Memex: capacidad de indexación asociativa, como la mente.
  29. 29. 1945 – Vannevar Bush “As We May Think” (The Atlantic Monthly) Memex: capacidad de indexación asociativa, como la mente. 1965 – Ted Nelson Conferencia anual de la Association of Computing Machinery Concepto de hipertexto (“escritura no secuencial”). Proyecto Xanadu. Literary Machines, 1981.
  30. 30. 1945 – Vannevar Bush “As We May Think” (The Atlantic Monthly) Memex: capacidad de indexación asociativa, como la mente. 1965 – Ted Nelson Conferencia anual de la Association of Computing Machinery Concepto de hipertexto (“escritura no secuencial”). Proyecto Xanadu. Literary Machines, 1981. 1968 – Douglas Engelbart oNLine System (NLS) Proyecto Augment.
  31. 31. 1945 – Vannevar Bush “As We May Think” (The Atlantic Monthly) Memex: capacidad de indexación asociativa, como la mente. 1965 – Ted Nelson Conferencia anual de la Association of Computing Machinery Concepto de hipertexto (“escritura no secuencial”). Proyecto Xanadu. Literary Machines, 1981. 1968 – Douglas Engelbart oNLine System (NLS) Proyecto Augment. 1985,87 – Norman Meyrowitz, Bill Atkinson Intermedia (UNIX), Hypercard (Apple)
  32. 32. 1989-91 – Tim Berners-Lee World Wide Web
  33. 33. 1989-91 – Tim Berners-Lee World Wide Web HyperText Transfer Protocol (HTTP)
  34. 34. 1989-91 – Tim Berners-Lee World Wide Web HyperText Transfer Protocol (HTTP) HyperText Markup Language (HTML)
  35. 35. 1989-91 – Tim Berners-Lee World Wide Web HyperText Transfer Protocol (HTTP) HyperText Markup Language (HTML) Uniform Resource Locator (UDI,URL,URI)
  36. 36. 1989-91 – Tim Berners-Lee World Wide Web HyperText Transfer Protocol (HTTP) HyperText Markup Language (HTML) Uniform Resource Locator (UDI,URL,URI)
  37. 37. Una red (física) Un conjunto de servicios DIÁLOGO Correo electrónico Transferencia de ficheros ARPANET Internet World Wide Web Lawrence Roberts . PROTOCOLOS . . Un conjunto de TCP/IP Vint Cerf, Bob Kahn contenidos SMTP + POP3/IMAP FTP HTTP + HTML ...
  38. 38. Libro Sitio web Producto analógico Servicio digital
  39. 39. Libro Sitio web Producto analógico Servicio digital Intermediación   
  40. 40. Libro Sitio web Producto analógico Servicio digital Intermediación    Recuperación   
  41. 41. Libro Sitio web Producto analógico Servicio digital Intermediación    Recuperación    Actualización   
  42. 42. Libro Sitio web Producto analógico Servicio digital Intermediación    Recuperación    Actualización    Almacenamiento   
  43. 43. Libro Sitio web Producto analógico Servicio digital Intermediación    Recuperación    Actualización    Almacenamiento    Acceso   
  44. 44. Libro Sitio web Producto analógico Servicio digital Intermediación    Recuperación    Actualización    Almacenamiento    Acceso    Edición   
  45. 45. Libro Sitio web Producto analógico Servicio digital Intermediación    Recuperación    Actualización       RED Almacenamiento Acceso    Edición   
  46. 46. The Web is not a brochure, an annual report, or a TV ad. Gerry McGovern “Graphic design plays a minor role on the web”
  47. 47. The Web is not a brochure, an annual report, or a TV ad. It’s the Web. Gerry McGovern “Graphic design plays a minor role on the web”
  48. 48. Rosemanios
  49. 49. Autumn Welles
  50. 50. The Web is not a brochure, an annual report, or a TV ad. It’s the Web. Gerry McGovern “Graphic design plays a minor role on the web”
  51. 51. The Web is, at heart, a task- focused, functional place. The Web is not a brochure, an annual report, or a TV ad. It’s the Web. Gerry McGovern “Graphic design plays a minor role on the web”
  52. 52. You can take a screenshot if you want, Joe Clark
  53. 53. You can take a screenshot if you want, but Web sites are experiences, not artifacts. Joe Clark
  54. 54. user experience
  55. 55. The Elements of User Experience User-Centered Design for the Web Jesse James Garrett
  56. 56. usabilidad Usabilidad Diseño de sitios web Jakob Nielsen
  57. 57. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines
  58. 58. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines
  59. 59. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines HCI
  60. 60. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines HCI Eficiencia de uso
  61. 61. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines HCI Eficiencia de uso / propensión al error
  62. 62. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines HCI Eficiencia de uso / propensión al error Facilidad de aprendizaje
  63. 63. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines HCI Eficiencia de uso / propensión al error Facilidad de aprendizaje / recuerdo
  64. 64. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines HCI Eficiencia de uso / propensión al error Facilidad de aprendizaje / recuerdo Satisfacción del uso
  65. 65. Jesse James Garrett
  66. 66. Jesse James Garrett
  67. 67. Sanath Kumar
  68. 68. Jesse Sneed
  69. 69. usabilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines
  70. 70. usabilidad accesibilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines
  71. 71. usabilidad accesibilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines Grado en el que un sistema es utilizable por la mayor cantidad de “personas”
  72. 72. usabilidad accesibilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines Grado en el que un sistema es utilizable por la mayor cantidad de “personas” Limitaciones intrínsecas
  73. 73. usabilidad accesibilidad Facilidad con la que las personas pueden utilizar una herramienta para conseguir determinados fines Grado en el que un sistema es utilizable por la mayor cantidad de “personas” Limitaciones intrínsecas Limitaciones del dispositivo
  74. 74. Dan Taylor
  75. 75. WWW para editores Fin de la primera parte

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