2. Market research top-line August 2011
HCMC HA NOI DA NANG
Highlight:
OVERALL ASSESSMENT ON THE HEALTH
THE PUBLIC HEALTH CARE SYSTEM & VACCIATION IN VIET NAM

3. A brief introduction
 Viettrack is a monthly research news-letter developed by FTA Research &
Consultant, the member of ESOMAR. It is conducted base on a monthly research. It
aims at delivering comment, evaluation and true feeling of research objects about
present time’s economic situation as well as promotion campaigns or products to
producers and marketers. It is expected to help them understand to offer better
service to unsatisfied demand of consumers.
 Viettrack is done according to ISO 20252:2006, the international quality standard in
market research and ESOMAR Code of Conduct.
 Viettrack - August 2011:
 Sample size: N=300; in which:
 HCMC = HN = DN = N=100
 Gender: Female
 SEC: ABCD
 Age: 22 - 50

4. OVERALL ASSESSMENT ON THE HEALTH

5. The current concerns
 In general, consumers in HCMC, HN, DN pay more attention about environmental issues and the health. There is
no significant difference across these areas.
Top 2 Top 2
Top 2 Top 2
boxes TOTAL boxes HCMC boxes
HN boxes
DN
%
Contaminants that affect one’s 100 99
water and food supply 77 23 81 181 100 100 70 30
80 20
Air pollution 99 73 26 1 98
71 27 2 99
80 19 1 100 68 32
Insufficient or poor quality sleep 96 54 42 4 98
71 27 2 97
49 48 3 93 42 51 7
Use of prescribed medications 96 51 45 4 97
68 29 3 100 92 47 45 7 1
39 61
Family’s health history or 93 53 40 7 95
61 34 4 1 99 85 42 43 15
genetics 56 43 1
Level of physical exercise 90 34 56 10 88 35 53 11 1 93 35 53 12
31 62 7 88
Outlook on life 83 39 44 16 1 70 25 45 28 2 95 47 48 5 83 45 38 16 1
The diet one chooses on a
regular basis 68 17 51 29 3 67 17 50 29 4 21 39 36
76 12 64 23 1 60 4
N=300 N=100 N=100 N=100
Very important Somewhat important Not very important Not at all important

6. The ways of sick treatment
 When consumers have a problem with the health, most of them are “completely as required/ directed by doctor,”
particular consumers in HCMC is more significant different than consumers in HN & DN.
 Consumers in HN have trend "find a doctor to provide treatment options" and “ base on secondary data that they
collected”. It seems that consumers in HN has more attention on health than others.
Total HCMC HN DN
Alternative treatment
N=300 N=100 N=100 N=100
66 81 50 67
Completely as required/ directed by your doctor
Work with a physician so that both of you have input into the decision. 15 9 9 26
Look to a physician to basically make the treatment decision for you 12 5 25 5
Try to make the treatment decision largely on information you obtain
7 3 16 2
from sources other than a physician

7. THE PUBLIC HEALTH CARE SYSTEM IN VIET NAM

8. General comments & difficulties on the public
health care system in Vietnam
 Overall, the public health care system of Vietnam is assessed around the above average score. The score
evaluation from consumers in HCMC is less than HN & DN. It seems consumers in HCMC has more choices in
health care services. Hence, they are quite strict in assessment.
 Consumers said that the public health care system of Vietnam is not as good as their expectations. These issues
mainly come from the inefficient management of system.
THE PUBLIC HEALTH
CARE SYSTEM
DIFFICULTIES
TOTAL HCMC HN DN
Top 2 boxes 60 24 70 88
Extremely good 7 1 4
17
23 Total HCMC HN DN
N=118 N=76 N=30 N=12*
Good
53 Inefficient management of
66 75 75 70 83
the system
Health care 71
system is heading
58 Not enough funding for the
15 12 23 17
toward a state of system
crisis
Health care
31
system is already Based on those answer the public health care system is not good
25
in a state of crisis
18 10
8 5 2 *: Sample size is very small
N=300 N=100 N=100 N=100

9. Assessment on quality of the public health care
system in Vietnam
 Similar to the assessment on the previous slide, the level of confidence of HCMC consumers about the public health
care services is less than the rest cites: HN & DN significantly.
TOTAL HCMC HN DN
Quality health care services will always be 20 39 33 7 3 24 51 22 18 61 15 6 33 41 25 1
available in VN for you when you need them
VN does a good job of caring for the health of
the more vulnerable in society 13 39 37 11 23 55 20 1 61 29 9 37 33 27 3
VN health care services are among the best in
the world 7 27 41 26 12 43 45 1 34 42 23 19 35 37 9
Medical science and pharmaceutical products
will be able to solve most, if not all, of the
health issues that face VN today 18 42 30 10 320 61 16 23 52 21 4 35 46 17 2
Very confident Somewhat confident Not very confident Not at all confident
N=300 N=100 N=100 N=100

10. SOURCES OF THE INFORMATION

11. The source information of the health care services
 In general, most of consumers collect information on the health care services through newspapers / magazines, TV
programs / radio, books, websites, brochures at the clinic, the social website.
 There is a note that they prefer to collect the detail information on newspapers/ magazines and internet. Because
these channels provide a lot of information for their reference.
TOTAL HCMC HN DN
N=300 N=100 N=100 N=100
Magazines or newspapers 70 59 67 83
Television or radio programs 65 54 73 69
Books 38 29 45 41
Website 34 37 33 32
Nutrition sites 18 14 17 22
Exercise sites 12 7 10 19
Sites devoted to a specific disease 9 9 7 11
Physician association sites 9 11 4 13
Pamphlets or brochures that you can pick up in
31 37 29 28
Physicians’ offices or clinics
Social media (Facebook, Twitter, etc.) 14 11 17 13
Personal Facebook pages 12 9 16 11
Blogs or chat rooms on the Internet 8 6 8 9

12. Diagnosis of chronic medical conditions that may
cause to consumers
 Most of consumers have not been diagnosed with chronic medical conditions that maybe cause to consumers in
medicine usage.
 Among those, “high cholesterol, diabetes & cardiovascular” are the top 3 diagnosis.
TOTAL HCMC HN DN
TOTAL HCMC HN DN
12 N=65 N=35 N=18* N=12*
22 18 DIAGNOSIS
35 High cholesterol 68 89 33 58
Diabetes 29 43 11 17
Yes
Cardiovascular 23 6 44 42
High blood pressure 8 6 17 -
88
78 82
No Parkinson’s disease 5 3 11 -
65
*: Sample size is very small
N=300 N=100 N=100 N=100

13. ASSESSMENT ON THE HAND – FOOT – MOUTH
DISEASE AND VACCINATION

14. The level of interesting, prevention and treatment of
hand – foot - mouth disease
 At the current, hand - foot - mouth disease in children is increasing very quick. Hence, it gets high attention from 3 areas.
 In addition, the consumers in 3 cites that have some activities to prevent the disease for their children with simple ways
such as “keep their children to be clean/ tidy”
 Consumers understand the serious level of this disease; hence they often take their children to the hospital / doctor if the
kids have any relevant symptom.
TOTAL HCMC HN DN
Top 2 boxes 90 100 96 71
Means 3.62 3.91 3.78 3.14
TOTAL HCMC HN DN
Prevention
N=76 N=34 N=22* N=20*
Definitely Clean your baby every day 68 47 82 90
interesting House keeping cool and clean 22 41 9 5
57
Feeding cooked food and boiling water/
78 20 27 5 25
Some what 83 food hygiene (prevent bacterial)
interesting 91 Use the hand washing / disinfection
8 3 5 20
antibacterial soap for baby
Some what not TOTAL HCMC HN DN
14 Treatment when sick baby
interesting N=85 N=34 N=25* N=28*
14 Take baby to hospital for treatment 81 85 91 68
Definitely not 12 Treatment as directed by your doctor 20 15 13 32
interesting 13
6 14 Take baby to the doctor 18 18 13 21
5 9 4
N=76 N= 34 N= 22* N=20* * : Sample size is very small
Based on those has children less than 6 years old

15. Statement on vaccination
 In general, consumers have more focus on vaccination on children than individuals/ adults. Vaccination before the
marriage has not been focused .
 Regarding vaccination vaccine 5 in 1 ** (Free State) and prevention of meningitis (for a fee) at the same time, the
number of people agree and disagree is equal.
• Number of respondents agree that the vaccine help them to be better in prevention
• However, a few respondents disagreed because it is not good for children (kids are very small, not have enough
resistance) and more expensive.
DEGREE ESSENTIAL OF VACCINATION SAME TIME OF VACCINES 5 IN 1 **
VACCINATION AND MENINGITIS, PNEUMONIA (HIB)
Top 2
The reasons for vaccination TOTAL
boxes
N=7*
Infants 0 – 2 years old To ensure prevention for children 86
98 84 14 2
(meningitis, smallpox,
HIB,….) Good for baby 14
Those susceptible to this disease 14
The reasons for not vaccination TOTAL
Before marriage 72 40 32 17 6 5 N=6*
Baby should not inject more 50
Before you intend to Baby is not enough resistance 33
have children 87 Quite expensive 17
63 24 93 1
Quite soon to vaccination 17
N=300 Inject 2 vaccine doses will cause serious
Definitely essential 17
Somewhat essential
complications for the baby
Not sure
Base on respondents who have children less than 1 year old
Somewhat not essential * : Sample size is very small
Definitely not essential * *: 5 in 1 vaccine is the vaccine free of State (tetanus, polio, measles ...)

16. BEHAVIOR & ATTITUDE OF CONSUMERS ON
MEDICINES PURCHASING

17. Consideration on the origin of medicines
 Medicines is a particular product, so consumers can’t assess the quality of a medicines clearly. In general,
consumers often purchase medicines that are come from reliable countries such as USA & Europe. However,
the poor quality medicines smuggling is rampant, domestic medicine seems to have more attention from
consumers.
TOTAL HCMC HN DN
N=300 N=100 N=100 N=100
United States 77 66 76 88
Viet Nam 71 46 88 78
France 66 67 52 78
United Kingdom 55 32 74 60
Germany 48 35 49 61
Australia 31 34 24 34
The other European countries 16 12 19 16
South Korea 13 20 12 6
Thailand 12 23 8 6
Malaysia 11 13 4 16
India 11 18 6 8
The Asia Pacific Other 3 2 2 4

18. Pharmacy companies awareness (aided)
 In term of pharmacy companies awareness, Hau Giang is aware as the dominant when comparing with others.
Contrary, United Pharma & Janssen Cillag is perceived high awareness in Danang.
TOTAL HCMC HN DN
Hau Giang Pharmacy
67 47 83 5
Domesco 35 36 32 1
United Pharma 33 32 37 70
Imexpharm 17 14 14 2
GSK 17 1 33 8
Sanofi 12 5 22 17
Ipsen 8 2 16 22
Janssen Cillag 6 6 4 38
N=300 N=100 N=100 N=100

19. Behavior of medicines purchasing
 Regarding the common disease, most of consumers do not go to the doctor right now. They often go to the
pharmacy to buy the medicines to use.
 “TVC, recommended from seller & experiences from the previous diseases” are the main sources that affect on
awareness and decision making the brand usage .
Common
disease
Sources of Information TOTAL HCMC HN DN
TOTAL HCMC HN DN refer to when deciding to N=300 N=100 N=100 N=100
buy medicines
15 14 12
20 Advertising on TV 76 77 80 72
Introduction of medicine
76 79 60 88
Go to the sellers
doctor Doctor's prescription (based
on the experience of those
74 78 58 86
times was previous
85 86 88 examination)
80
Advertising on magazines/
Go to the 55 52 59 54
pharmacy
newspapers
Banner /flyers /posters 43 33 39 58
Information on internet 25 28 26 22
N=300 N=100 N=100 N=100

20. General behavior of medicines purchasing
 In term of purchasing medicines at the pharmacy, most of consumers told the seller their symptoms, then seller
will pick up the medicines for them. It shows that the important role of seller at the pharmacy.
TOTAL HCMC HN DN
General purchasing medicines behavior
N=300 N=100 N=100 N=100
I told the seller symptoms and to choose appropriate
81 84 84 75
medicines for me
I told the symptoms and medication requirements
10 7 15 9
specific brands
I request specific brands and only buy brands that I ask 9 9 1 16

21. Place for purchasing medicines
 When consumers need to buy medicines, they mainly have habit to go to the pharmacies that are near their houses,
next are famous pharmacies & familiar pharmacies. Thus, the distribution coverage should be more prioritized.
TOTAL HCMC HN DN
Nearby the home
92 86 99 91
Famous pharmacies 55 46 59 63
Familiar pharmacies 56 29 59 77
Pharmacies in/ nearby hospital 34 34 33 35
Indicated pharmacies 28 23 29 31
N=300 N=100 N=100 N=100

22. Thank you