1. Media

2. Equal Time Rule 3 point clue 2 point clue 1 point clue rule of federal communication commission Deals only with political candidates Broadcast stations must provide equivalent opportunity to any opposing candidates who request it.

3. Fairness Doctrine 3 point clue 2 point clue 1 point clue Policy of united states FCC introduced in 1949. Deals with the discussion of controversial issues. FCC abolished it because it believed it inhibited the free discussion of issues.

4. Trail balloon 3 point clue 2 point clue 1 point clue A test of public opinion It often take the form of an intentional news leak to access public opinion. Story provided by the politician to the press to gauge public reaction

5. Routine stories 3 point clue 2 point clue 1 point clue Public events regularly covered by the reporters.. Involves relatively simple easily described acts or statements.. For example the supreme court rules on an important case.

6. Feature stories 3 point clue 2 point clue 1 point clue Public events knowable to any reporter who cares to enquire. . Involves acts and statements not routinely covered by a group of reporters.. For example an interest group works for the passage of the bill.

7. Insider stories 3 point clue 2 point clue 1 point clue Information not usually made public. Becomes public when someone with inside knowledge tells the reporter. .involves leak or investigative reporting.

8. Loaded language. 3 point clue 2 point clue 1 point clue Words that reflect a value judgment. used to persuade the listener without making an argument. .appeals to emotion.

9. Freedom of information act 3 point clue 2 point clue 1 point clue Signed by Lyndon B Johnson. Represents the implementation of freedom of information legislation in the United States. More meetings were opened to public under this act.

10. Selective attention 3 point clue 2 point clue 1 point clue Paying attention only to the story with which one agrees. This is how people view political adds on television. Citizen sees and hears only what he or she wants.