Some quick learnings

1. Brand Challenges: learnings
Image:simonmainwaring.com

2. HMV FIGHTS TO SAVE "WELL-LOVED
BRAND" FROM COLLAPSE
www.brandchannel.com

3. KODAK FOCUSES ON PUTTING
BANKRUPTCY BEHIND IT
www.brandchannel.com

4. LEARNINGS:
KEEP PACE WITH CHANGE. FEEL THE PULSE. REINVENT. REENERGISE.
INNOVATION KEEPS THE BRAND AHEAD OF THE CURVE.
BE CULTURALLY RELEVANT.

5. BOEING DREAMLINER TURBULENCE
www.brandchannel.com

6. LEARNINGS:
ONE BAD STORY DOES MORE DAMAGE THAN TEN GOOD ONES.
BRAND TRUST IMPACT IS HARD TO SET RIGHT.

7. APPLE BATTLES IPHONEY IMITATORS IN
BRAZIL AND MEXICO
www.brandchannel.com

8. LEARNINGS:
LOCAL MARKETS ARE TIGERS. DO NOT UNDERESTIMATE
THEIR ENTREPRENEURIAL ABILITY .

9. TOUR DE FRANCE'S 100TH BIRTHDAY
WISH: DISTANCE ITS BRAND FROM
ARMSTRONG
www.brandchannel.com

10. LEARNINGS:
DON’T LET CELEBRITIES DEFINE YOUR BRAND!

11. AVON BRAND WOBBLING ON A SHAKY
FOUNDATION
www.brandchannel.com

12. LEARNINGS:
ABSENCE FROM E-COMMERCE CAN BE SUICIDAL.
BRANDS CANNOT AFFORD TO DISASSOCIATE THEMSELVES
FROM SOCIAL MEDIA.

13. WHEATIES HEADING TO THE LOCKER
ROOM?
www.brandchannel.com

14. LEARNINGS:
NOT HEALTHY ENOUGH, NOT UNHEALTHY ENOUGH!

15. The key challenge is the shift from
strategy ( planning)to tactics ( action)
eg brand variants, relevant propositions, brand engagement, brand
conversations.

16. People: redefine consumers, stay relevant to the core
Planet: sustainability, social good
Profit: value creation
FINALLY, ITS ALL ABOUT THE 3 P
CHALLENGE!

17. Thank you