Pieter-Jan presented the results of Museum of Things for People, a research project at Design Museum Gent that investigated how Internet of Things can improve the museum visitor's experience. He explained the human, technological and legal impact.

1. MUSEUM OF THINGS
FOR PEOPLE
BA & BEYOND 01/10
IoT innovation for museum visitors

2. I’m Pieter-Jan Pauwels ,
I’m an Innovation Lead in the Foresight team of
Digipolis Gent. We work with local government
organisations in Ghent. I’m a social profile, not a
technical one.
HELLO!

3. 5_INTRODUCTION
4_TECHNICAL STORY
3_END_USER STORY
2_LEGAL STORY
1_LEARNINGS & NEXT STEPS

4. 5_INTRODUCTION

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● 1 year - start Oct 2018
● R&D of - Internet of Things Technology
● Input: lack of insight in user behaviour and needs + let’s start working
towards becoming a smart museum.
● Technological thesis: Let’s not just track visitors, but also give back that
information a way an insightful way to extend the visit.
Project met steun van

6. PARTNERS

7. IOT in MUSEA
End user Research
Technological Research
+ data & legal

8. 4_TECHNICAL STORY

9. 3 minutes near the Barcelona chair
NO SOLUTIONS BASED PROCUREMENT
BUT CHALLENGE BASED
CC-BY Dimitris Kamaras

10. POC BUDGET = € 50.000
1. Indoor tracking hardware
2. Recommendation engine
3. User interface visitors & museum

11. LIVING LAB SETUP
- Test case on first floor of the 1992 wing
- Semi-permanent expo Object Stories (± 500 m²)
- 200 design objects present
- A lot of data about the collection present
And an absolute tracking nightmare...

12. OBJECT STORIES

13. OBJECT STORIES

14. OBJECT STORIES

15. SO THAT WAS THE
CHALLENGE
��

17. 55 interested
22 applicants
5 submission

18. BLUETOOTH THROUGH SMARTPHONE
BLUETOOTH THROUGH WRISTBAND + ACCELEROMETER &
GYRO
SMART CAMERAS WITH FACIAL RECOGNITION
ULTRA WIDE BAND X2

20. VS

21. WHY ULTRA WIDE
BAND @ DESIGN
MUSEUM GENT
FULL LIST OF PRO / CONS
OCT / NOV 2020

22. CONTEXT MATTERS!
1. What’s the goal?
2. What do you want to measure?
3. What does the building look like?
4. Want to be able to follow a specific ID /
person or have insights in crowd flows and
occupation?

23. 4.HOW ACCURATE DOES
YOUR DATA NEED TO BE
DATA ON MUSEUM
LEVEL
DATA ON OBJECT
LEVEL
DATA ON EXHIBITION /
THEMATIC LEVEL

26. Erfgoed Vlaanderen API 👎
UitinVlaanderen API 👎
Bibnet API 👍
Own guidance data 👌
Linked Open Data & Wikidata 👏

31. 3_END_USER STORY

32. HUMAN COMPUTER
CONTEXT INTERACTION
FRAMEWORK
About understanding the user in
relation to, other users, objects,
interfaces, content, services and
systems.
1. Contextual inquiry
2. Co-creation sessions
3. Wizard of Oz testing
4. (Hackathons)

33. HUMAN COMPUTER
CONTEXT INTERACTION
FRAMEWORK
About understanding the user in
relation to, other users, objects,
interfaces, content, services and
systems.
1. Contextual Inquiry
2. Co-creation Sessions
3. Wizard of Oz sessions
4. (Hackathons and design
challenges)
SHARING IS CARING
LEARNING

34. 2_LEGAL_STORY

35. 1. This POC is for GDPR anonymous
2. A culture-profile isn’t but doable
3. Smart cameras are trickier, in both
perception and opt-in / out
4. Transparency on algorithms is
going above and beyond

36. 1_LEARNINGS & NEXT STEPS

37. Guidance
…
Wayfinding
Experience
Information
BUSINESS CASE
Indoor positioning
USE-CASE

38. Indoor positioning = a platform
Insight in visitors Insight in streams Insight in setup
Wayfinding Guidance
Personalised
Information
& experience
Aggregated

39. COSTS
M2
price hardware € 41
M2
price installation € 10
1000 m2
as an example € 51.000
€ 2000 / year maintenance hardware & support
€ 3000 / year servers & databases & support
= ± €15.000 / year to compensate per 1000m2

40. VALUESVALUE

41. INCOME
VALUE USER VALUE MUSEUMVALUE SOCIETY
Better service delivery
Custom information
Wayfinding
Better insight
Data driven actions
Insight in interests
, crowds
Optimise exhibitions
Design in the city
Guidance towards
culture, heritage,
museums, organisations,
books, makers

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1.bis PRE-CONDITIONS

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High maturity of data of own collection
(basic registration+)

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High maturity of data at temporary exhibitions
(template)

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Digital plans of your building to plot the
installation and for re-use.

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Invest in connectivity
TODAY POWER OVER ETHERNET (POE+)
FUTURE WiFi 6 / 5G / MESH ?

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Thorough integration between silos (collection vs public
activities vs communication)

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Setting up an exhibition must also be a balance between
expertise and vision, but also visitor needs and
technological boundaries.
This "balance" will also determine your technology choice

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And last but not least.
We must look for a quantitative / qualitative balance

50. - Presentations
- User-research Design Museum Gent
and Venetiaanse Gaanderijen
- Technology (sota) report
- Privacy report
- Data en algorithm report
- Procurement template (BE)
- Business case and learnings
SHARE
OKTOBER 2019 (DUTCH)

51. THANKS!