Behavioral targeting? Marketing to millennials through storytelling? On-Demand Geofilters? Learn why Snapchat is the future of brand communication and how to use it not only for personal branding but also to promote your business or startup in 2017.

1. WIN
WITH
SNAP
CHAT
IVA SOLDO
BAMBOOLAB. EU
10/ 9

2. SNAPCHAT?
MOBILE ONLY
PHOTO & VIDEO CONTENT
STORYTELLING
ENTERTAINMENT APP
HUMANISTIC
ENGAGING
DOODLES, GEOFILTERS, STICKERS, LENSES

3. I have no friends on Snapchat. :(

4. 1. Open Snapchat
2. Click on the ghost icon
3. Tap add friends
4. Add nearby

6. A BATTLE FOR
ATTENTION.

7. WHAT ARE YOU
DOING TODAY?

8. CONTENT THAT LASTS
ONLY 24H?
Let's talk about...

9. VALUE IN MICRO
CONTENT.

10. WHY IT
MATTERS?

11. 10 billion
daily video views

12. 150 MILLION DAILY
ACTIVE USERS

13. WHY
ARE BRANDS
INTERESTED?

14. MILLENIALS WILL OUTSPEND THE BABY
BOOMERS BY 2017

15. BUT AREN'T
MILLENNIALS
SEXTING? ;)

17. 21 MILLION
( 2016)
VS.
12 MILLION
( 2015)

18. 19 million
views per month21% of total traffic

19. HOW TO
WIN? START
BUILDING
YOUR
PRESENCE
Your plan?
StoryBoard

20. YOU DON' T HAVE
" TO BE" ON
SNAPCHAT TO BE
ON SNAPCHAT.

22. 1. GROWING
YOUR
AUDIENCE

23. LEVERAGE YOUR
EXISTING SOCIAL
COMMUNITIES

26. WORK WITH
INFLUENCERS.

28. PAID
SOCIAL.
Target millenials, 20-34, who like...

29. 2. CONTENT. . .
IT ALL STARTS
WITH BUILDING
A LOYAL
AUDIENCE

30. IT ALL COMES TO
FUNDAMENTALS.
RELATIONSHIPS.

31. 2. CONTENT
The Key is to be Fun.
Engaging.
Converting.

32. HIRE
SNAPCHAT
ARTISTS

34. USE GEO
FILTERSGraphic overlay
Community goefilters
Business geofilters

35. COMMUNITY
GEOFILTERS

37. ON- DEMAND
GEOFILTERS­ for people
­ for businesses

40. WHY
GEOFILTERS?

41. 25% OF UK
SMARTPHONE USERS
USE SNAPCHAT
@craigpsmith) #SMStat

42. FIRST MOVER
ADVANTAGE

43. " BRANDED
IMPRESSIONS ON
STEROIDS. "
@GARYVEE

45. TACO
BELL
224 millon views
12.5 years' worth of play
in a day

46. ON- DEMAND
GEOFILTERS FOR
EUROPE?

47. CUSTOM
GEOFILTER
CREATION
TOOL

48. SNAPSTORMSEducate.

49. MARK
SUSTER

50. 3. HOW TO
MEASURE?

51. OFFER
COUPONSOverlay coupon codes

52. SHORT
LINKS

53. CTA

54. FUTURE OF
SNAPCHAT?

55. SEARCH?

56. 3D SELFIES

57. BEHAVIORAL
TARGETING?

58. SPONSORED POP-
UP DISCOVER
CHANNELS?

59. THANK YOU!
bamboolab ivasljiva
iva.soldo@bamboolab.eu