#Retail trends 2038 ceriani

RETAIL TRENDSTENDENZE E COMUNICAZIONE
TREND MONITOR® 2018-19
#THE NOW AGE
16 Marzo 2018
#RETAIL 2038

PILLARS2
3BACKGROUND1 TRENDS
TARGETS4
#THE NOW AGE
baba TREND MONITOR® 2018-19#RETAIL 2038

KEY REASONS:
ü SHORT-STAY SWIRLING
ü UNPREDICTABILITY
ü TECH-RELIANCE
ü FRAGMENTATION
TRANSIENCE
1. Background

PASSIVITY
1.
INERTIA
#THE NOW AGE
2.
IMPULSE
3.
INFINITY
4.
INCIDENCE
ACTIVITY
baba TREND MONITOR® 2018-19
CONTINUITY DISCONTINUITY
1. Background

PILLARS2
3BACKGROUND1 MAIN TRENDS
TARGETS4
#THE NOW AGE
baba TREND MONITOR® 2018-19#RETAIL 2038

SOCIETY
VALUES
2
3
4
6
ENVIRONMENT5
SELF1
CULTURAL MODELS
POLITICS AND MARKETS
2. Pillars

q  EFFORT TO PREVENT TIME FLOW TO FADE INDIVIDUAL IDENTITY
q  SOCIAL MEDIA COMMITMENT TO ENLIVEN OFFLINE EXPERIENCE
1. SELF
2. Pillars
Ø AUGMENTED PURCHASE PROCESSES
Ø ENGAGED RELATIONSHIPS
Ø TOGETHERNESS ATTITUDE

2. SOCIETY
q  COMPROMISE BETWEEN TECHNO FUTURE & PRESENT TIME
q  ALWAYS ON STILL WIPING OUT THE “REALITY” LIMITS
2. Pillars
Ø RETAIL SPACE AS AN IDEAL WORLD
Ø OVEREXCITED IMAGINATION
Ø RETAIL SHELTER AND REFUGE

3. CULTURAL MODELS
q  ON-GOING SHUFFLING OF CULTURAL: MIXING AND MELTING
q  LOCKING AND LATCHING ORIENTATION RISE
2. Pillars
Ø  CONTENTS NEEDED
Ø TRIBE RELEVANCE
Ø USER GENERATION ALERTS

4. POLITICS AND MARKETS
q  POLITICS AND MARKETS: NON PARALLEL PATHS, DIFFERENTLY TEMPORAL FRAMES
q  RETAILING IS THE TOUCHPOINT AS WELL OF A POLITICAL ISSUE
2. Pillars
Ø  MARKETPLACE AS AN ALTERNATIVE WORLD
Ø MARKETPLACE AS A POLITICAL FIELD
Ø MARKETPLACE AS A SOCIAL ARENA

5. ENVIRONMENT
q  FUTURE SURVIVAL ON EARTH STILL STANDS OUT AS A GOAL
q  BUT A DURABLE PARADIGM FOR SUSTAINABLE MANUFACTURING AND
CONSUMPTION HAS A HARD TIME TO ESTABLISH AND BROADEN
2. Pillars
Ø CONNECT MESSAGES TO THEIR CAUSES
Ø LINK CAUSES TO THEIR CONSEQUENCES
Ø STRESS TRANSPARENCY

6. VALUES
q  VALUES WIDENING VS EXTREME FRONTLINE: A CLOSE COEXISTENCE
q  OPAQUE ATTITUDE OPPOSED TO ROOTED SHARP POSITIONS
2. Pillars
Ø FREE THINKING
Ø OPEN SOCIETY TO BOOST PROFITS
Ø WORK ON “CULTURAL” CONSUMPTION

PASSIVITY
1.
INERTIA
#THE NOW AGE
2.
IMPULSE
3.
INFINITY
4.
INCIDENCE
ACTIVITY
LOOP
WAIT & SEE
RETROTOPIA
HAPPENING
INTUITION
ENLIGHTENMENT
FADING
VIRTUALITY
FOREVERISM
ENTROPY
ANACHRONISM
RADICALISM

Ø STRIVE FOR DURATION THROUGH:
ü  REPETITION TO GAIN STABILITY
ü  C I R C U L A R I T Y T O E S TA B L I S H
PERSISTENCE
3. Main Trends
1. INERTIA
A. LOOP
Online marketplace and rapid logistic
company to resell oversupplied products

Ø CAUTIOUS ORIENTATION TO:
ü  RUN A RESTRAINED, RESTRICTED TO
PRESENT, EVERYDAY’S EXPERIENCE
ü  NEUTRALIZE ANY RISK ARISING FROM
SPRINGING NOVELTIES
3. Main Trends
1. INERTIA
B. WAIT & SEE
WHEELYS MOBY MART: in Shanghai a 24 hrs
convenience store that leverages AI to provide
customers the products they want

Ø LOOK BEHIND ORIENTATION FOR
ü  FOLLOWING THE TRACED PATHWAYS
O F R O O T E D AT T I T U D E A N D
CUSTOMARY HABITS
ü  L O O K I N G F O R A T I M E L E S S
“COMFORT ZONE”
3. Main Trends
1. INERTIA
C. RETROTOPIA
1950s restaurant in Helsinki on the 10th floor of
the historic Hotel Palace, renovated according
to the building's modernist design

Ø TIME USE UP TO:
ü  ATTAIN UNIQUENESS
ü  LOOK FOR ALWAYS RENEWED
EXPERIENCES
3. Main Trends
2. IMPULSE
A. HAPPENING
KRAUTER GARTEN by Infarm_instore farm with
cloud connected sensors that monitor the
health and readiness of the produce

Ø TIME HALTING TO:
ü  LIVEN A STRICTLY INDIVIDUAL
EXPERIENCE
ü  ACHIEVE MOMENTARY (HEALTHY)
GRATIFICATIONS
3. Main Trends
2. IMPULSE
B.ENLIGHTENMENT
IMPOSSIBLE FOODS partnered retail, promise of a
better world thanks to plants

Ø TIME ABRIDGING TO:
ü  REACH THE MOST ADVANCED
EXPLORATION
ü  L O O K F O R A S M U C H
STRAIGHTFORWARDNESS AS POSSIBLE
3. Main Trends
2. IMPULSE
C. INTUITION
NY_ALPAHA FOOD Labs fuuture market:
Conceptual food + digital shopping interface

Ø TIME OBLITERATION FOR:
ü  GOING BEYOND NORMALITY,
CONVENTIONS AND HABITS
ü  NEVERENDING CONTACT
3. Main Trends
3. INFINITY
A. FOREVERISM
(background)
AIPOLY Technology, for Autonomous Store
Platforms

Ø A WAVERING APPROACH TO:
ü  OVERTAKE THE NATURAL TIME
COURSE
ü  SLIGHTLY IMPLEMENT NEW PATTERNS
AND PROCESSESS
3. Main Trends
3. INFINITY
B. FADING
EXTRACOOP Alleanza 3.0

Ø TIME OUT OF TIME TO:
ü  GO THROUGH A BOUNDLESS
EXPERIENCE
ü  S W E E P A PA R A L L E L W O R L D
DISCOVERY
3. Main Trends
3. INFINITY
C. VIRTUALITY
The BLUE LEAF Cafè in Sendai (Japan)
partnered with telecoms company to host a
virtual experience with the popstar Hatsune
Miku through a Lenovo Phab2 Pro cell. phone

Ø TIME BENDING FOR:
ü  ALLOWING CONTRADICTORY TIME
MARKERS TO COHEXIST
ü  SMOOTHING OVER THE PAST AND
THE FUTURE
3. Main Trends
4. INCIDENCE
A. ANACHRONISM
LIDL OF THE FUTURE
concept development

Ø TIME COLLAPSE FOR:
ü  MAKING THE FUTURE BE PRESENT
ü  TO GAIN A MAXIMISED MOMENTUM
3. Main Trends
4. INCIDENCE
B. RADICALISM
HABIT DNA personalized food plan

Ø TIME OUTBREAK FOR:
ü  FOCUSING MULTIPLICITY THROUGH A
TIDY PATTERN
ü  L E V E R A G I N G O B S TA C L E S T O
DIVERGING SHOVES
3. Main Trends
4. INCIDENCE
C. ENTROPY
The new flagship for ORGANIC GARAGE in
Toronto offers customers experiences from a
TEAbot ksosk in an artsy environment

UNLIMITED UNPREDICTABLE
UNLOVING UNRESTRAINED
PASSIVITY
1.
INERTIA
#THE NOW AGE
2.
IMPULSE
3.
INFINITY
4.
INCIDENCE
ACTIVITY

Ø  3. SHORT CUTS
Ø  4. PROMPT IMAGINATION
Ø  5. E-STRANGEMENT.
# TIME ZEROING RETAIL SHIFT DRIVES:
Ø  1. INSTANT EFFECTIVENESS
Ø  2. TECHNOWIZARDRY
2018-19_ THE SHIFT DRIVES

à
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baba@babaconsulting.com
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#Retail trends 2038 ceriani

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