Real Estate Lead Routing Instantly Via Streaming Video

1. Evolving Real Estate Lead Optimization

2. Problem
 The real estate industry has largely been
neglected by innovative technology companies
 Many of today’s real estate agents still rely on
outdated marketing methods
 As the online real estate market becomes
consolidated, agents are struggling to differentiate
themselves
 The new generation of home buyers expects tools
to keep up with their digital life styles

3. Opportunity
 “No form of real estate is exempt from the exponential expansion of technology” – PwC report Emerging
Trends in Real Estate® The global outlook for 2015
 89% of people use their real estate agent as a major source when buying a home. 45% use a mobile
website or application during the process. We enable agents to connect with their clients regardless of the
device being used
 Forrester Research found that Web pages with videos are 53 times more likely to appear in the first page
of Google search results than text-only pages.
 73% of buyers are more likely to work with an agent who utilizes video, yet only 12% of agents even have
a Youtube account. The old Euphemism, adapt or die rings true!

4. Why InstaCollab?
 Address leads instantly Face To Face with live video
 Close customers while their attention is focused on you, not later
when they may be busy
 Form a trusting relationship with the customer Face to Face
 Load property information and photos instantly, answering all
questions on the spot

5. Massive Rapidly Expanding Market
 Over 2 million active real estate agents in the US
 Over 100,000 real estate brokerage firms in the US
 88% of buyers purchased their home through a
real estate agent or broker—a share that has
steadily increased from 69 percent in 2001
 The housing market has been growing annually
since the low of 2011 and is already over 65%
recovered since the 2007 high

6. Key Advantages
 Installation and plugin free video with
WebRTC
 Light weight high quality video connection,
no distractions to the customer
Support on most major browsers Chrome,
Firefox and recently IE
First mover advantage - first to offer mobile
enabled live video

7. Integrate in Minutes
Easily customize product to fit your
brand
Single Sign-on is easy for customers
and gives you more data
Implementation is as simple as
inserting a link

8. Intuitive Agent Dashboard
Set agent availability on demand and
receive offline messages when not
available
Actively see who is browsing your
page and what they have looked at
Actively engage leads in conversation
or run passively in the background,
being alerted only

9. Technology
 Streaming video utilizing WebRTC
 P2P connection utilizing customer bandwidth means the overhead is very low
Mobile Enabled:
• Deliver video to all mobile platforms including iOS.
• Rapid responding native mobile application for agents initially for iOS
• Push Notifications enable passive functioning of application in the background
 Intelligent robust back-end with multiple capabilities:
• Scalable video based on available bandwidth
• Powerful analytics engine to capture customer data and help the agent utilize it in an intuitive dashboard

10. Business Model
Freemium model which keeps video functionality, but removes branding
for non-paying users keeping churn low and customers engaged
 Tiered Payment SaaS model starting at key sub-$20 price point – cheap
enough to keep subscription even for less active users.
 Technology is easily adaptable for expansion into new verticals
Overseas R&D keeps company lean. Coupled with high margins we
project break even in first year of operations.

11. Experienced Team
Emil Babadjov
Chief Executive Officer/Owner
Of Many Hats
 Extensive sales & marketing
experience in collaboration
space
 Early Stage investment
background – Knows the
shortcuts to scaling quick
and efficiently
 Project management
Professional – Optimize our
available resources
 Widely developed network
of investors and companies
who can bring value.
Nick Bankov
Chief Product and Mobile Guru
 15+ years mobile software
development
 Managed teams of 20+
developers in Silicon Valley
 Collaboration Product
Design expert
 Two exits to public
companies
Slav Hadjidimitrov
Chief Architect/Back-end
Master
 15+ years of development
experience
 Developing WebRTC
since its release
 Team lead with
successful deliveries on
six figure projects
 Expert at collaboration
software

12. Milestones
July, 2014
Company officially founded,
product definition determined
Oct, 2014 Jan, 2015
Prototype completed, Additional
developers hired to bring to market
ASAP
Nov, 2014
Beta Customers Signing on rapidly –
Brokerage firms and individual agents
from 2 of the top markets in the country

13. Roadmap
Nov, 2014
MVP – Closed Beta before
Thanksgiving, Active Fund
raising, Soft Commitments
Jan 2015 Jan, 2015
MVP 2.0 – Open Beta, rapid scaling
of users, Seed Funding Completed,
Leading Regional Brokerages as
Users
Feb 2015
Paid Version released,
Leading National Brokerages
as customers

14. Ask
Raising $600,000 Pre-MoJnane, 2y0 1V5aluation
$4,000,000

15. Contact
Jan, 2015
Emil Babadjov, CEO
Mobile: (818) 429-5329
www.ICFloortime.com
Emil@ICFloortime.com