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LO2 - Lesson 2 - Target Audience
- 2. Drinks Promotion Who do you think this product is aimed at and why?
- 3. Lesson Goals ï Understand importance of identifying target audience ï Know how a target audience can be categorised ï Be able to identify requirements of target audience #target #audience #ethnicity #income
- 4. Who is a target audience? Letâs have some ideas...
- 5. Target Audience Understand importance of audience Be able to categorise the audience ï Your target audience is the person or group of people that the final product will be aimed towards. ï It is important to understand the target audience before you can plan a project for them. ï Question: Why is it so important to understand our target audience? #target #audience #ethnicity #income
- 6. What do you need to know? Think about your target audienceâŠ
- 7. Target Audience Understand importance of audience Be able to categorise the audience ï You can categorise your audience in the following ways: #target #audience #ethnicity #income
- 8. Gender Understand importance of audience Be able to categorise the audience ï Gender can be Male or Female and certain things may appeal to each. ï Think of the following: ï What things do men like? ï What things do women like? ï What colours would each like? ï What style or things do they like? ï Extension: ï What things do you think would appeal equally to males and females? #target #audience #ethnicity #income
- 9. Age Understand importance of audience Be able to categorise the audience ï Age could be specific to a certain group or cover a range such as 11 to 16. ï Think of the following: ï How would you plan for children? ï What will appeal to teenagers? ï How about adults? ï What about elderly people? ï Extension: ï What things would appeal equally no matter what age the audience are? #target #audience #ethnicity #income
- 10. Ethnicity Understand importance of audience Be able to categorise the audience ï This is the group that people may belong to because of their background ancestry or the culture they belong to. ï Think of the following: ï How does ethnicity impact on planning? ï Can we target a particular ethnic group? ï Extension ï What can we do to make sure we donât offend any particular group? #target #audience #ethnicity #income
- 11. Income Understand importance of audience Be able to categorise the audience ï How much money somebody has from their wages which they may be able to spend on things. ï Think of the following: ï Which people have a high income? ï Which people have a low income? ï Extension ï How does income affect someone's ability to buy a product? ï How would this influence someone planning a product? #target #audience #ethnicity #income
- 12. Location Understand importance of audience Be able to categorise the audience ï This refers to the place where somebody lives or spends most of their time. ï Think of the following: ï What would people from towns like? ï How about people from the country? ï What do people who live in a city like? ï Extension ï Is there a difference between the things people like in the North and South? #target #audience #ethnicity #income
- 13. Accessibility Understand importance of audience Be able to categorise the audience ï This category is about making sure a product is planned to be available to as many people as possible. ï Think of the following: ï What kind of disabilities may people have? ï How would these disabilities affect them? ï Extension ï How can you ensure something you plan is accessible by all people? #target #audience #ethnicity #income
- 14. Your Task Understand importance of audience Be able to categorise the audience ï Explain who a target audience is when planning a product. ï List the following categories and explain each in detail: ï Gender ï Age ï Ethnicity ï Income ï Location ï Accessibility #target #audience #ethnicity #income
- 15. Key Words ï Target Audience ï The person or group of people you are designing a product for. ï Ethnicity ï A group a person may belong to due to their background ancestry. ï Income ï Money someone will get regularly through their wages or other ways.