HeLLa Ride is a hyper local ride matching service changing the way you commute. Pitch Deck from the Lesbians Who Tech Summit. #LWTSummit

1. LESBIANS
WHO TECH
SUMMIT
Friday | February 28, 2014

2. BABY DYKE WITH BIG DREAMS 2

3. INTRODUCTION
Fun Facts
‣ “Why Women Coders Matter” - Mozilla
‣ Director of Systems + Technology
‣ 20th Anniversary SF Dyke March
‣ GLAAD + BUTCH Voices + Hack City
‣ Flushing, NYC
KRYS FREEMAN
FOUNDER, HELLA RIDES
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4. HELLA RIDES
HOW MANY OF YOU
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5. HELLA RIDES
HOW MANY OF
YOU...LIVE HERE IN THE
BAY AREA?
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6. HELLA RIDES
...DROVE HERE?
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7. HELLA RIDES
...DROVE HERE ALONE?
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8. HELLA RIDES
...CROSSED THE BAY
BRIDGE?
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9. WHAT IS HELLA RIDES? 9
A commuter ride matching service
‣ East Bay to SF
‣ with neighbors
‣ affordable
‣ your schedule
“Neighbors helping each other
get where they need to go.”

10. WHAT IS HELLA RIDES? THE ISSUES 10
DRIVING
‣ Traffic Congestion
‣ Cost vs. Experience
‣ Limited Options
‣ Time Wasted
‣ Accessibility
‣ Cost
‣ Comfort
‣ Unexpected Delays
PUBLIC TRANSIT

11. WHAT IS HELLA RIDES? A MASHUP 11
+ +
2014

12. HOW DOES IT WORK? 12

13. HELLA RIDES
WHO DOES IT SERVE?
13

14. INTRODUCTION
‣ San Leandro to Financial District SF
‣ 30 min trip / Rush Hr = 2x as long
‣ costs $6 round trip (+ gas, parking)
Wants
‣ avoid traffic
‣ spend less on commuting
DRIVERS: DAISY
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15. WHO DOES IT SERVE? DRIVERS
DRIVER BENEFITS
‣ bypass the traffic at the Bay Bridge
‣ get to work quicker
‣ have someone else pay your toll
‣ optional rider benefits
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16. INTRODUCTION
‣ BART Route: MacArthur to Embarcadero
‣ 34 min by BART vs 15 min by car
‣ costs $7 round trip ($3.50 to + from)
Wants
‣ reliable and on-time transportation
‣ guaranteed seating
RIDERS: MONICA
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17. WHO DOES IT SERVE? RIDERS 17

18. WHO DOES IT SERVE? RIDERS
RIDER BENEFITS
‣ be on time
‣ door to door service
‣ flat rate rides + cheaper than BART
‣ $6/daily ($3 flat rate each direction)
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19. HELLA RIDES
WHY DOES
IT MATTER?
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20. WHY DOES IT MATTER? 20
2%4%
3%
13%
10%
68%
68% Drive Alone
10% Transit
13% Carpool
3.2% Walk
4% WFH
2% Other

21. WHY DOES IT MATTER? 21
Quality
Economical
Quality
Economical
HighLow
Expensive Discounted

22. WHY DOES IT MATTER? 22
Hella Rides BART
Casual
Carpool
511.org
Ridematch
Taxi* | Uber
Sidecar | Lyft
$3 (OAK>SF)
each way
~$3-4 Varies Varies $27-78
On Demand Scheduled
Semi-
Scheduled
Semi-
Scheduled
On Demand
Door to Door Limited Limited Pickup/
Drop-offs
Varies Door to Door
iOS 7
(Android, SMS)
Various Apps None Desktop Web
iOS,
Android, SMS
Work
Commute
Work
Commute
Work
Commute
Work
Commute
Casual Rides
Cost
Organized
Delivery
Matched
Usage

23. HOW TO LEVERAGE THIS OPPORTUNITY 23
DRIVE
INVEST
HELP BUILD
TELL A FRIEND

24. HELLA RIDES
THANK YOU!
COME CHAT
OR FIND ME ONLINE
@KRYSFREE
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