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GO! ST. LOUIS NETWORKING EVENT SOCIAL MEDIA PRESENTATION APRIL 12, 2011
WHY SOCIAL MEDIA? My Story… “Two years ago, I was questioning whether or not to jump on the social media bandwagon.  My sister was using Facebook, and kept encouraging me to join.  However, I did not want to share my life with complete strangers, nor did I feel I had the time.  But what I did not predict was how much social media would change my life and my business.”
THE POSSIBILITIES ARE ENDLESS ,[object Object]
Networking/Connecting
Blogs, Videos & Podcasts
Social Media Sites,[object Object]
Fastest Growing Social Media SiteSTATISTICS ,[object Object]
1 in 13 people are on Facebook, half log in daily
8 billion minutes spent every day
10 Million users become page fans dailyAmerican Facebook users spend an average of 421 minutes on Facebook each month, or roughly 14 minutes per day.
BUSINESS PROFILES
PERSONAL PROFILES
EXAMPLE STATUS UPDATES Elm Point Animal Hospital 10% off any retail gift item for our loyal Facebook fans only. Stuff your Easter  baskets with something unique this year. Stop by our office to view our complete  line of retail items. With the weather warming up, dogs will be outside more often.   Make sure your pets are up to date with their vaccinations and their heartworm meds!  Visit us at www.elmpoinvets.com for more info!   Do you have a dog with extraordinary talents? Enter our “Elm Point Idol” contest and  you could win free merchandise and services! Send in your pictures and videos, and  we will feature your pet and their talent on our page, in a users-only contest!  Stay tuned for more info!
EXAMPLE STATUS UPDATES
? ADVERTISING ON FACEBOOK – TARGETED ADS These are the ads we see on the right hand side of our FB screen, They are specific to the user account. Facebook changes the ads based on the demographics and interests of the each specific user. You can advertise your own website or Facebook page, as well as an Event or Application. You can set your ad to run continuously or choose specific dates. OPTIMIZE YOUR ADS ,[object Object]
Track your progress with real-time reporting.
Gain insight about who is clicking on your ad.
Make modifications to maximize results.,[object Object]
“Tweets” limited to short, 140 character messages

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Go powerpoint

  • 1. GO! ST. LOUIS NETWORKING EVENT SOCIAL MEDIA PRESENTATION APRIL 12, 2011
  • 2. WHY SOCIAL MEDIA? My Story… “Two years ago, I was questioning whether or not to jump on the social media bandwagon. My sister was using Facebook, and kept encouraging me to join. However, I did not want to share my life with complete strangers, nor did I feel I had the time. But what I did not predict was how much social media would change my life and my business.”
  • 3.
  • 5. Blogs, Videos & Podcasts
  • 6.
  • 7.
  • 8. 1 in 13 people are on Facebook, half log in daily
  • 9. 8 billion minutes spent every day
  • 10. 10 Million users become page fans dailyAmerican Facebook users spend an average of 421 minutes on Facebook each month, or roughly 14 minutes per day.
  • 13. EXAMPLE STATUS UPDATES Elm Point Animal Hospital 10% off any retail gift item for our loyal Facebook fans only. Stuff your Easter baskets with something unique this year. Stop by our office to view our complete line of retail items. With the weather warming up, dogs will be outside more often. Make sure your pets are up to date with their vaccinations and their heartworm meds! Visit us at www.elmpoinvets.com for more info!   Do you have a dog with extraordinary talents? Enter our “Elm Point Idol” contest and you could win free merchandise and services! Send in your pictures and videos, and we will feature your pet and their talent on our page, in a users-only contest! Stay tuned for more info!
  • 15.
  • 16. Track your progress with real-time reporting.
  • 17. Gain insight about who is clicking on your ad.
  • 18.
  • 19. “Tweets” limited to short, 140 character messages
  • 21.
  • 24. 37% of users “Tweet” from their Mobile DeviceTwitter averages roughly 1 billion “Tweets” a week. This averages out to 142 million per day, 5 million per hour, and 1,600 per second.
  • 26.
  • 30.
  • 32. Numerous Fortune 500 CompaniesThe time spent during a typical visit to Linkedin is approximately 7 minutes, with an average of 38 seconds on each page view.
  • 36. SOCIAL MEDIA TIPS It’s all about relationships! No one is a stranger… NETWORK! Make social media a daily habit Give your business a personality! 5 minutes a day
  • 37. SOCIAL MEDIA TIPS low cost, high r.o.i. marketing Great for maximizing s.e.o. efforts Easy, effective customer service tool Interactive tool for visibility High Brand-Building Potential
  • 38. GET SOCIAL WITH B2B! Facebook.com/back2basicsmarketing Twitter.com/b2bmarketingllc Linkedin.com/in/back2basicsmarketing YouTube.com/b2bmarketingllc1
  • 39. QUESTIONS? CONTACT US… FOR ADDITIONAL INFORMATION ON OUR SERVICES, OR VISIT www.back2basicsmarketing.com info@back2basicsmarketing.com www.facebook.com/back2basicsmarketing 636.293.5958