Weitere ähnliche Inhalte Ähnlich wie Engage, Inform, Recruit: How to Use Social Media for Volunteer Growth (20) Mehr von Azure Collier (7) Kürzlich hochgeladen (18) Engage, Inform, Recruit: How to Use Social Media for Volunteer Growth1. Engage, Inform, Recruit:
How to Use Social Media for Volunteer Growth
Azure Collier
• United Way Social Media Volunteer
• Social Media Education Specialist at
Constant Contact
• Twitter: @azurecollier
• Email: acollier@constantcontact.com
© 2012
2. Agenda
• Why Use Social Media?
• Social Media Channels
• Facebook
• Twitter
• LinkedIn
• Pinterest
• Content
• What Do I Do Next?
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4. Nonprofits and Social Media
of nonprofits have at least
one social media profile
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5. How Do Nonprofits Use Social?
2012 Social Media Marketing Goals
Grow our base 76%
Engage members more 74%
Grow fundraising 54%
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6. All Generations Are Social
65+ While the youngest
12%
generations are still
18-29 significantly more likely
50-64 39% to use social network
21% sites, the fastest growth
has come from internet
users 74 and older.
30-49 Pew Center for Internet and
28% American Life
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7. They Love to Give Back
• In the last 12 months,
Generations X and Y
• 80% donated funds or
goods/services
• 70% educated peers on a
cause
• 68% volunteered
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8. And They Tell Their Friends
Nonprofits believe
that nearly ¾ of their
supporters are likely
to recommend their
organization to a
friend.
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10. Why Create a Page?
901,000,000
active users
526,000,000
daily users
93%
nonprofits use Facebook
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11. Tips for Your Page
• Post relevant content:
comments, photos, videos
• Make settings public so
your supporters and
prospective volunteers can
find you
• Tag volunteers and other
agencies
• Post regularly, but not too
much
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12. Anatomy of a Facebook Page
• Cover photo
• Profile photo
• About
• Likes
• Tabs
• Timeline
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13. Should I be Using Twitter?
300,000,000
active users
72%
nonprofits on Twitter
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14. Tips for Using Twitter
• Share links to interesting
content & ask for feedback
• Use your followers & other
agencies’ Twitter handles in
your tweets
• Send direct messages (DMs)
• Retweet content from people
you are following
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15. Anatomy of a Twitter Page
• Profile photo
• About
• Stats
• Tweets
• Photos
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16. Should I be Using LinkedIn?
187,000,000
Registered users
33% | 52%
Nonprofits and Associations
using LinkedIn
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17. Tips for Using LinkedIn
• Manage your professional contacts and
relationships
• Find individuals you know in a
professional capacity
• Participate in discussions; recruit
volunteers, attendees to your events
• Invite people to connect with your social
media profiles, join your mailing list
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18. Anatomy of a LinkedIn Page
• Logo
• Cover photo
• Updates
• About
• Services
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19. Should I be Using Pinterest?
10,400,000
active users
16:40
is the average time spent on Pinterest
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20. Tips for Using Pinterest
• Pin your content & link to
your website
• Pin others’ content
• Share interesting images
related to your organization
• Ask people to share your
pins
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21. Anatomy of a Pinterest Page
• Logo
• About
• Activity
• Stats
• Boards &
pins
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23. What Do I Post? Think About a First Date
• Don’t talk about
yourself all the time
• Ask questions
• Show interest in their
interests
• Before you post:
What can I do to
encourage them to
share their opinions?
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26. Engaging Content
• Multimedia
• Inspirational
• Ask a Question/Poll
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27. Engaging Content
• Multimedia
• Inspirational
• Ask a Question/Poll
• Humor/just for fun
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34. Recruit New Volunteers
• Links to
opportunities
• Share news
coverage
• Thank your
volunteers
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35. Recruit New Volunteers
• Links to
opportunities
• Share news
coverage
• Thank your
volunteers
• Create and share
multimedia
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36. Recruit New Volunteers
• Links to
opportunities
• Share news
coverage
• Thank your
volunteers
• Create and share
multimedia
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37. Have You Thought About …
• Pinning on Pinterest
• Using statistics
• Creating volunteer
profiles
• Asking/answering
LinkedIn questions
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41. Claim Your Territory, Tell The Masses
• Create your profiles
• Website
• Link to all your
channels … on all your
channels
• Business card
• Email signature
• Send an email
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43. Monitor and Respond ASAP
• Answer questions
• Thank fans/followers for
comments or shares
• Participate in
conversations
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44. What Should I Monitor?
your similar
nonprofit nonprofits
categories, experts +
topics, influencers
keywords
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45. Tools to Manage + Monitor
TweetDeck and HootSuite
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46. Tools to Manage + Monitor
NutshellMail
track your
insights
reply from
your inbox
read fan
comments
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