Using Online Social Marketing

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These are the slides used in a presentation given by Shireen Smith of Azrights Solicitors on the 25th of February 2010. The talk centred around the use of social media to raise the profile of businesses online.

Business

Introduction How I can help? Social media parallels to offline networking How to be strategic to save time, maximise benefits of online networking Unique aspects of online networking. www.azrights.co.uk

Social Media Networking Networking You Tube, Twitter, Linked in, Facebook Blog or website as hub. www.azrights.co.uk

Being Strategic Stand out from the (very large) crowd What is your niche www.azrights.co.uk

www.ip-brands.com Social Media Revolution Death of ‘interruption marketing’ – Millions of searches online every day

www.ip-brands.com Keywords Role of Keywords – Basic Search Engine Optimisation Understand how to enhance visibility online.

www.ip-brands.com Legal Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming” Consumer Protection from Unfair Trading Regs (Buzz Marketing) Defamation.

Conclusion Business model Free tutorial on our site explains SEO, why an understanding of it is essential for your online visibility, and includes a plain English contract. http://www.ip-brands.com/media/index.php/seoContract www.azrights.co.uk

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Using Online Social Marketing

1. Using Online Social Marketing Raising your Profile With Applications Like Facebook and Twitter www.azrights.co.uk

2. Introduction How I can help? Social media parallels to offline networking How to be strategic to save time, maximise benefits of online networking Unique aspects of online networking. www.azrights.co.uk

3. Social Media Networking Networking You Tube, Twitter, Linked in, Facebook Blog or website as hub. www.azrights.co.uk

4. Being Strategic Stand out from the (very large) crowd What is your niche www.azrights.co.uk

5. www.ip-brands.com Social Media Revolution Death of ‘interruption marketing’ – Millions of searches online every day

6. www.ip-brands.com Keywords Role of Keywords – Basic Search Engine Optimisation Understand how to enhance visibility online.

7. Google Keyword tool www.azrights.co.uk

8. Use Time Efficiently www.azrights.co.uk

9. www.ip-brands.com Legal Trip Adviser Drumnadrochit Hotel “My parents stayed many years ago and said what a lovely spot this place has. They were so right!... Well done to the staff, who really were charming” Consumer Protection from Unfair Trading Regs (Buzz Marketing) Defamation.

10. www.azrights.co.uk Copyright & Trade Marks Copyright protects ‘expression’ not facts Developing content - don’t copy word for word Terms of website use for licence – Creative Commons. Copyright protects logo fonts Trade mark protects brand names.

11. Conclusion Business model Free tutorial on our site explains SEO, why an understanding of it is essential for your online visibility, and includes a plain English contract. http://www.ip-brands.com/media/index.php/seoContract www.azrights.co.uk