1. John D. Rockefeller
(1839 – 1937)
97 years
Early life
Raising Turkeys
Selling Potatoes
Candy
Age sixteen: First job as a book – keeper salary 15$ per month
Simple living: commuting through trains
6% to charity
Religious
Environment
Whale oil for light lamp lanterns
Kerosene oil
Petrol
Light Bulb
Standard oil company
Transportation by trains
Pipe lines
Strategy: Buy out
Low price or below cost price of kerosene dropped by 80%
Diversification: Iron ore
World’s No. 1 company
Success: Ambitions in life
To live 100 years
To earn $ 100,000 per month
Non – smoker
No liquor
Wealthiest person of his time
Fortune: $660 billion
Retire life: 40 years
Philanthropy
Donations to research institutions
Established Chicago University
Rockefeller University: Produced 23 Noble laureates