This document discusses account based marketing (ABM) software and solutions. It begins by stating that 92% of B2B companies say ABM is extremely or very important. It then contrasts ABM, which targets specific accounts, to traditional marketing automation approaches. The document goes on to describe the ABM software solution, which allows users to: 1) Identify and target highest value accounts; 2) Nurture target accounts with display ads; 3) Alert sales reps when accounts are ready to engage; and 4) Measure marketing impact on sales. Key benefits of the solution include focusing on important accounts, accelerating sales through nurturing and intelligence, and measuring marketing impact.