Paicho Pasal saw the goods produced being sent to waste and due to the geographical constraints, the goods produced couldn’t be delivered; thus, as a result, in order to fulfill this gap, they came up with this business idea. The production in the hilly region of the country were being sent to waste because their production was enough for them. Thus, they generated an idea for the produce to be delivered to the people residing in city areas.

1. Ayush Man Tamrakar MBA Evening Spring 2015 - Marketing 15-Feb-2016
Video Exercise: Paicho Pasal
1 WHAT VALUE IS PAICHO PASAL CREATING, COMMUNICATING AND
DELIVERING? IN HOLISTIC TERM, HOW IS HE DOING MARKETING?
Retrospective of the facts that Nepal is a country with high GDP from the agricultural sector than any
other sector and that the growth rate is decreasing annually, Paicho Pasal has emerged out as an innovator
in moving in contrast to the above mentioned phenomenon. Basically, it has been pulling out its efforts
to connect the gap between the producers (farmers) and consumers (public) via trade through barter in
a situational context. The essence of this firm is that it has created a unique platform where
traders/farmers can exchange goods which are remaining as excess stock. It mainly focuses on delivering
the organic vegetables to the consumers.
2 TO FULFILL WHICH GAP IN THE MARKET, HE CAME UP WITH THIS BUSINESS
IDEA? HOW DID HE GET THIS IDEA FROM THE ENVIRONMENT AROUND HIM?
WHAT VALUE CREATING OPPORTUNITY HE SAW IN THE MARKET?
Paicho Pasal saw the goods produced being sent to waste and due to the geographical constraints, the
goods produced couldn’t be delivered; thus, as a result, in order to fulfill this gap, they came up with this
business idea. The production in the hilly region of the country were being sent to waste because their
production was enough for them. Thus, they generated an idea for the produce to be delivered to the
people residing in city areas. They primarily got this idea from the barter system, where people exchange
goods in terms of other goods. The idea has created a direct link between the producers and consumers
lessening the cost of the middlemen. It aims to help the farmers in the area which lies far from the main
market by bringing the crops and vegetables to the market. The crops and vegetables produced in the
Hilly areas are healthier than those of Terai areas, and it managed to find a way to create a link among
these.

2. Ayush Man Tamrakar MBA Evening Spring 2015 - Marketing 15-Feb-2016
3 HAVE YOU SEEN ANY GAP IN THE NEPALESE SOCIETY, WHICH YOU CAN COME
UP WITH IDEA FOR VALUE CREATING? IF SO SHARE BRIEFLY, THE GAP, THE
VALUE YOU CAN CREATE AND HOW DID YOU REALIZE THE EXISTING GAP IN
THE NEPALESE SOCIETY?
‘Banners to Bags’ initiative is an environmental and social entrepreneurship venture of Youth Safe, a youth
organization affiliated with CWIN pursuing an environmental skills based training.
After witnessing the unnecessary overuse of plastic bags in the city, and in light of the government’s recent
attempts to ban plastic bags, started looking for plastic bag alternatives. Rather than using raw material
that will, in turn, create more waste, the idea was to create something out of recyclable material such as
flex banners.
The concept is that there are so many one-time use flex banners and material signs that have been used
for specific events and campaigns. Now those banners, which have been gathering dust, have been turned
into practical, recyclable shopping bags. Those made from flex signs are particularly strong.
Youth volunteers receive a skills-based training on how to make different styles of reusable shopping bags.
The aim is to make the initiative self-sustainable, with the youths making and selling the bags for a small
income.