This presentation is a book review of Business Maharaja and puts special emphasis on Rahul Bajaj and Bajaj Industries

2. The InsideTrack on Some of India‘s
Most PowerfulTycoons and the Business
StrategiesThey Follow to KeepTheir
Companies at theTop.
-- Gita Piramal

3. Gita Piramal :
o A journalist specializing in business history.
o Wrote for leading Indian and international
publications - the FinancialTimes and the
EconomicTimes.
o Consulting editor of theWorld Executive’s
Digest.
o She coauthored India’s Industrialists and
contributed to Business and politics in India: A
Historical Perspective.

4. Instead of concentrating on strategy and
strategic decisions of those businessmen,
Gita Piramal focused on :
 the personal experiences, aims, and visions
of these important industrialists.
 how they think?
 how they conduct their businesses?
 how they arrive at complex investment
decisions involving billions of rupees?

5. These seven of India’s most powerful men,
are a study in contrasts.
Their businesses are distinct and varied.
 Some are highly educated; others are barely
educated at all.
 Some inherited their empires, others are self-
made.
Yet what they do, what they think, and how
they react impacts the entire economy.

8. Born on June 10, 1938 to kamalnayan and
Savitri Bajaj.
His childhood was mostly in Mumbai, where
the company was growing by leaps and
bounds.
Completed his schooling at Cathedral and
John Cannon School.
In 1956, Rahul finished his schooling and
moved on to Delhi's St. Stephen College to
graduate in Economics.

9. After his graduation, Rahul moved back to
Mumbai to work in one of the companies
owned by the family, Bajaj Electricals.
Worked there for two years while studying
law at the same time at the Government Law.
He went away to Harvard in 1962 to study
Business Management. He finished his MBA
in 1964, and returned to India.

10. He grew up in an environment when the Indian
freedom struggle was at its fiery heights.
The Bajaj family was truly nationalistic.
The Bajajs and Nehrus have been family friends for
over three generations.
Rahul's father and uncle were involved in the freedom
struggle.
Post independence, Rahul's father became a Member
of Parliament under the Congress government.
So the Bajajs' have always been close and supportive
to political leaders of the country, to this date.

11. Deputy
General
Manager
Naval K.
Firodia
Akurdi –The
wall in the
middle
Piaggio –
Agnellis of
Italy
The Foreign
Collaborations

12. The
Government
Paranoia
Rahul Bajaj –
The Managing
Director
The “License
Raj”
Rajiv Gandhi
steps in
The
Competition

13. Politically Bajaj faced a lot of problems.
In 1976, Indra Gandhi ordered a three day raid
on bajaj.
1100 income tax officers swooped on 114
Bajaj establishments across the country.

14. As liberalization and Globalization came to
India, all international auto companies came
to India through JointVentures.
Almost every Indian company went into a JV
with other companies but Bajaj was left out
for years.
People thought he was against Foreigners.
But Later he proved them wrong.

16. In 1986, Honda came to India by JointVenture
with the Firodias and the Munjals as Kinetic
Honda and Hero Honda.
People preferred Kinetic scooters for design.
Bajaj had a market share of 76% that time,
which gradually decreased.

19. Being Marwari, he has been 16 times in
coverpage of Business magazines
October 1993 : Cover story business India
“HAMARA BAJAJ”.
September 1994 : Death of Ramkrishna. Rahul
becomes the head of Bajaj Auto.
1995 : 5 active members of Bajaj Auto with 20
companies and which employees 20000 people.
During that decade, sales grew from 519m to
18.5bn making 1852% growth rate.

20. Rahul bajaj is known for his virtues of
hardwork.
Uday Kotak says difference between Bajaj
and Ambani is that Bajaj is analytical whereas
Ambani is risk taker.
Rahul has been able to take Bajaj Autos to 4th
largest two wheeler manufacturer.
He believe in enjoying the work rather than
taking vacations for relaxing.

25. Members of the Group
▪ Ayush Parekh, 21
▪ Juzer Rangwala, 9
▪ LeanneVas, 13
▪ Chandan Singh, 19
▪ Joyce George, 2