Procter & Gamble is a large multinational consumer goods company headquartered in Cincinnati, Ohio. It produces a wide range of products including foods, beverages, cleaning agents and personal care items. P&G has a long history dating back to 1837 and is one of the largest consumer goods companies worldwide with over 300 brands and operations in over 80 countries. The company is a leader in corporate social responsibility and runs programs in India focused on education, health, and hygiene.

1. Proud sponsors of Moms
By
Ayushi Gupta
Submitted in fulfillment of the project for the
Marketing Management
B.B.A. – 3rd Semester
Given by
Ms. Amrita Singh

2. Introduction
• Procter & Gamble (P&G) is an
American multinational consumer goods company
headquartered in Cincinnati, USA. Its products include foods,
beverages, cleaning agents and personal care products.
• P&G is one of the largest and amongst the fastest growing
consumer goods companies in India and all over the world.
Established in 1964, P&G India now serves over 650 million
consumers across India.
Established Year 1837
Product Available Area Over 80 countries
Brands About 300 brands
Employee Numbers About 127,00 employees
Board chairman Robert A. McDonald
CEO Robert A. McDonald
Global Technical Centers 28
Billion US dollar Brands 24

3. • Revenue Rs. 4602.12 billion (US$ 82.55 billion)
• Operating income Rs. 881.4 billion
(US$ 15.81 billion)
• Net income Rs. 657.2 billion(US$ 11.79 billion)
• Total assets Rs. 7713.5 billion (US$
138.35 billion)
• Total equity Rs. 3791 billion
(US$ 68.00 billion)
• Employees 129,000
• Sales Rs. 4605 billion ($82.6 billion).

4. HISTORY
 William Procter, a candlemaker, and James Gamble, a soapmaker,
emigrated from England and Ireland respectively. They settled in
Cincinnati initially and met when they married sisters, Olivia and Elizabeth
Norris. Alexander Norris, their father-in-law, called a meeting in which he
persuaded his new sons-in-law to become business partners. On October
31, 1837, as a result of the suggestion, Procter & Gamble was born.
 In 1858–1859, sales reached $1 million. By this point, approximately 80
employees worked for Procter & Gamble. During the American Civil War,
the company won contracts to supply the Union Army with soap
and candles. War goes successfully, the military contracts introduced
soldiers to P&G’s Products.
 The company began to build factories in other locations in the United
States because the demand for products had outgrown the capacity of the
Cincinnati facilities. The company's leaders began to diversify its products
as well and, in 1911, began producing Crisco, a shortening made
of vegetable oils rather than animal fats.

5. HISTORY
 Procter & Gamble acquired a number of other companies that
diversified its product line and significantly increased profits.
These acquisitions included Folgers Coffee, Richardson-Vicks,
Shulton's Old Spice, and the Iams Company. In 1996, Procter
& Gamble Co. developed a new product, Olestra. It is a lower-
calorie substitute for fat in cooking potato chips . In the same
year, Procter & Gamble joined the China Youth
Development Foundation to support 'Project Hope'.
 In January 2005 P&G announced an acquisition of Gillette,
forming the largest consumer goods company and
placing Unilever into second place. This added brands such
as Gillette razors, Duracell, Braun, and Oral-B to their stable.
 Procter and Gamble is a tier one sponsor of the London's
Olympic Games 2012 and sponsors 150 Athletes.

6. • Beauty segment
• Grooming segment
• Health Care segment
• Snacks & Pet Care segment
• Fabric Care & Home Care segment
• Baby Care & Family Home Care segment
• Procter & Gamble produced and sponsored the first radio soap operas in the 1930s
(Procter & Gamble's being known for detergents—soaps—was probably the genesis of the
term "soap opera"). When the medium switched to television in the 1950s and 1960s. The
serial The Young and the Restless is currently broadcast on CBS and is still partially
sponsored by Procter & Gamble.
These past serials were produced by Procter & Gamble:
• Another World
• As the World Turns
• The Brighter Day
• The Catlins
• The Edge of Night
• The First Hundred Years

9. 1. Ambi Pur- is a brand of bottled fragrance used in car & homes
2. Aerial is a brand of laundry detergent/liquid available in
numerous forms and scents.
3. Duracell- is a brand of batteries and flashlights.
4. Crest/Oral-B is a brand of toothpaste and teeth-whitening
products.
5. Dolce & Gabbana is an Italian fashion house.
6. Gillette is a brand of safety razor and male grooming products.
7. Head & Shoulders is a brand of anti-dandruff shampoo and
conditioners.
8. Herbal Essence is a brand of shampoo and conditioners.
9. Luvs is a brand of baby diapers.
10. Olay is a brand of women's skin care products.

10. 11. Old Spice is a brand of men's grooming products.
12. Oral-B is a brand of toothbrush, and oral care products.
13. Pampers is a brand of disposable diaper and other baby care
products.
14. Pantene is a brand of hair care products (conditioners/styling
aids).
15. Puffs is a brand of facial tissues
16. Rejoice is a brand of hair care products (conditioners/styling
aids).
17. Tide is a brand of laundry detergent.
18. Whisper is a brand of Sanitary pads.
19. Vicks is an over the counter medication.
20. Wella is a brand name of hair care products (shampoo,
conditioner, styling, hair color).

11. • Our Foundation
Taken together, our Purpose, Values and Principles are the foundation
for P&G’s unique culture. Throughout our history of over 170 years,
our business has grown and changed while these elements have
endured, and will continue to be passed down to generations of P&G
people to come.
Our Purpose unifies us in a common cause and growth strategy of
improving more consumers’ lives in small but meaningful ways each
day.
O u r Va l u e s
Integrity
• We always try to do the right thing.
• We are honest and straightforward with each other.
• We operate within the letter and spirit of the law.
• We are data-based and intellectually honest in advocating proposals, including,
recognizing risks.

12. Leadership
 We are all leaders in our area of responsibility,
with a deep commitment to delivering
leadership results.
 We have a clear vision of where we are going.
 We focus our resources to achieve leadership
objectives and strategies.
 We develop the capability to deliver our
strategies and eliminate organizational barriers.

13. Our Purpose
We Are Strategically Focused in Our Work
 We operate against clearly articulated and aligned
objectives and strategies.
 We only do work and only ask for work that adds
value to the business.
 We simplify, standardize and streamline our
current work whenever possible.

14. Our Purpose
Market Strategy:
To Improve the
Lives
by Touching them
Everyday
Innovation Is the Cornerstone of Our Success :
. We place great value on big, new consumer innovations.
. We challenge convention and reinvent the way we do business to
better win in the marketplace.

15. Environmental Sustainability
As part of our strategy to grow responsibly, we will work towards
a long-term environmental sustainability vision that includes:
a) Powering our plants with 100% renewable energy
b) Using 100% renewable or recycled materials for all products
and packaging
c) Having zero consumer and manufacturing waste go to landfills
d) Designing products that delight consumers while maximizing
our conservation of resources

16. • P&G’s flagship Corporate Social Responsibility Program Shiksha is an integral
part of our global program - Live, Learn & Thrive. Now in its 8th year, Shiksha has
till date helped 280,000 underprivileged children access their right to education.
The program has built & supported over 140 schools across India, in partnership
with NGOs like Round Table India (RTI), Save the Children (STC), Army Wives
Welfare Association (AWWA) and Navy Wives Welfare Association (NWWA),
amongst others.
• Shiksha began with P&G India’s research which revealed “education” consumers
are most concerned about and are looking for a simple way to contribute to.
Shiksha was launched in 2005 so that consumers contribute towards the cause of
education of under-privileged children through simple brand choices.
• Since its inception, Shiksha has made a donation of over Rs. 22 crores towards helping
children on the path to better education. This is a result of the support from our consumers
who participated in the Shiksha movement by buying P&G brands for one quarter of the
year, thus enabling P&G to contribute a part of the sales towards the cause.

18. Current update
• Procter & Gamble and District Collector launch health &
hygiene programs at Satlapur High School, Mandideep
Mandideep, February 3, 2012: Procter & Gamble today
introduced two news programs to improve the health and
hygiene of the students at Shashkiya High School in Satalapur
Vilalge Mandideep - a school adopted by the
company’s plant in Mandidep over 10 years ago under the aegis
of its national CSR Program Shiksha.
This was made possible with the active support of Honourable District
Collector, Shri.Mohanlal Meena, who was there as a Chief Guest to
inaugurate Mid Day Meal Programme and launch P&G’s national
Parivartan Program at the school.
The Mid Day Meal program, was further strengthened with necessary
supplements by P&G and with Shri Mohanlal Meena’s support.

19. Recognition
• Fortune: Consistent #1 ranking within industry on “Most
Admired” list for 26 of 27 total years and for 14 years in a
row.
• Barron’s: Ranked #10 on the “World’s Most Respected
Companies List”
• Diversity Inc: Ranked #25 among the Top 50 Companies for
Diversity.
Ranked #9 on the Top Companies for Recruitment and
Retention.
. Readers Digest: Silver Award for Corporate Social
Responsibility Programs
. Business Today: Business Today has rated P&G amongst the
most preferred companies by management students across
India

20. With warm regards
Thank you…