Being good isn't enough these days. Find out how to be a better marketer and drastically change the way you do any task - from dating to applying for a job.
3. Why?
Ask yourself, what do you need these days? Something that -
Understands you
Knows how you think
Resonates with your thoughts to fulfill your needs
You can trust
7. Everything in Life Comes Down to Marketing
Want a date? Promote yourself.
Want a job? Market your skills.
Want to make a new friend? Daadah!
Want to impress someone. Same again.
11. 50 Years Ago ...
We used several approaches -
1. Product approach
2. Production approach
3. Sales approach
What`s the difference between these 3, and marketing?
12. Marketing Has Just 3 Principles
1.Identify a customer need or want
2.Create a product or service to fulfill that need or
want
3.Deliver a superior customer experience that
serves as the foundation of a long-term
relationship.
13. How Do You Do Marketing?
The 4 Ps of marketing -
Product - Be adaptable
Price - Be flexible
Place - Go to your customers
Promotion - Share. Stop selling and start helping.
14. The Secret to Becoming a Better Marketer
The secret lies in - Storytelling
Share what you truly believe in, that resonate with your core.
Tell stories of your beliefs based on your experiences.
“Make them care.”
15. The Only 6 Things You`ll Ever Need to Tell Your
Story
1. Don’t try to be perfect
2. Invest in growth
3. Get out of your comfort zone
4. Stick to good design principles, not trends
5. Be authentic
6. Build trust
16. So What’s Your Story?
Find it, refine it, and share it with the world .. but don’t
stop there.
Keep regularly updating it, from your experiences.
it’s not enough in today’s environment to have a great product, creative service, or terrific technology. Just being good, merely having an idea, isn't enough.
Everything in life comes down to marketing.
Want a date? Get a friend to do the promotion.
Want a job? Same.
Want to make a new friend? Daadah!
Want to impress someone. Same again.
You market yourself everyday, everytime, using these 4 Ps - they are integral to who you are and what you do.
What is marketing? Why the hype? Marketing is universal as it is founded on singular disciplines such as - psychology, sociology, economics, philosophy
Psychology - study of individuals and their behaviour - this helps marketers understand customer needs and wants, purchasing power, and behaviour
Economics - maximizing satisfaction through the consumption of scarce resources
Philosophy - principle of induction-deduction that involves observation organization of data, experimentation
Product approach involved launching a product and then selling it to people
Production approach included mass-producing mediocre quality products with limited choices and then selling it to people
Sales approach included convincing people why they should procure a certain product.
The common element in case of all 3 approaches is the fact that they were all based on what a business had to offer, and not what a customer wanted.
This is where marketing is different. Marketing is about understanding customers, their needs, wants, and demands, and giving them exactly that.
Product - that fulfills a customer's needs
How has it evolved? You create the product, but no longer control how it is used by your customers. So, be ready to adapt your products to your customer`s needs and wants
Price - a product value that matches that of the customer (this has never changed, and will never change)
How has it evolved? Your customers have easy access to information in this Information Age. So, keep your pricing strategies flexible.
Place - products still need to be distributed, so there will always be the need for distribution channels
How has it evolved? Your customers will no longer come to your place. You have to make your product available where they want to consume it. You don`t have to be everywhere, just be where your customers wnat you to be.
Promotion - crafting messages that resonate with customers through multi-directional nurturing channels (this has evolved the most, but the bottomline remains the same - connect customers with products and services through the available channels of communication)
The 4Ps have stood the test of time. Although your marketing tactics might have to evolve over time, the foundation of marketing never changes. It is always about identifying a need, fulfilling that need, and continuing to deliver superior customer experience.
Share. That`s what it all comes down to. Share what you truly believe in, that resonates with your core. Tell a story, with the promise of an unforgettable experience. Make them care.
There is always something you can be doing to improve your brand. If you wait until you feel that everything (your product, website, sales process) is perfect, you`ll be missing out on precious opportunities. So don`t try to be perfect.
Assess your strengths and weaknesses and invest in your growth. The key to survival is to keep growing and evolving, even if it means going up against your own product, because if you don`t, someone else will. Case in point - how Apple beat its competition by coming up with a tablet, even though its ipod was doing great, because they knew it was only a matter of time before someone came up with the next big thing. Had Nokia done the same, they would have been flourishing, rather than having been left behind. You stop growing, you stop learning, and that’s what ultimately leads to failure.
take some risks, do something remarkable, don't worry about the criticism that may or may not follow. BEcause in today’s marketplace, there is simply no room for the ordinary. Trust me, you arent ordinary. Each one of us is wired differently. Then why try and be the same? Be different, get out of your comfort zone, do what you truly believe in and be remarkable.
- Good design principles never die, trends do. So stick to the core design principles that have stood the test of time, and then inject your personality into it.
Authenticity should be at the core of your brand. Because it goes back to trust. Customers in today`s online marketplace highly value authenticity. Demonstrating openness and honesty with your brand, your customer service, and your approach os critical to building trust.