How to Make Your Ideas Stick for UX?
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How to Make Your Ideas Stick for UX?
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How to Make Your Ideas Stick for UX?
- 2. UX Tools Help Us Convey Powerful Ideas. UX Tools Help Us Convey Powerful Ideas.
- 3. But our UX education doesn’t fully prepare us to be great influencers. Nic Price
- 7. Can’t Be an Expert and Novice Simultaneously
- 8. MOBILE PHONE SALESPEOPLE Q: How long do you think it takes people to learn how to set up their phones?
- 9. Experts said 13 minutes Users spent 33 minutes 154% longer than predicted
- 11. We need special skills to get stakeholders to pay attention remember believe care We need special skills to get stakeholders to pay attention remember believe care
- 12. Ideas aren’t born interesting, they’re made interesting.
- 13. 2 1 3 THREE TECHNIQUES TO MAKE YOUR IDEAS STICK Make It Concrete Tell Stories Know Your First Audience
- 14. Make it Concrete
- 15. When you sell UX, what do you talk about?
- 16. Avanade Insights
- 17. What do clients or stakeholders hear?
- 18. UX speak doesn’t speak to stakeholders.
- 19. Lessons are encoded with physical, material details. Lessons are encoded with physical, material details.
- 20. Concrete ideas engage the senses.
- 22. Statistics, Analytics, Numbers? Use Human Scale. Statistics, Analytics, Numbers? Use Human Scale.
- 23. Facts are stickier when they’re in human scale.
- 24. forbes.com
- 26. Avoid UX speak. Use metaphors of physical and material experiences. Use human scale to represent facts & figures. 1 Make It Concrete Recap
- 27. Tell Stories
- 28. We are swimming in data and events, not stories
- 29. Facts Tell, Stories Sell
- 30. Stories change your audience’s physical state. We simulate what we hear.
- 31. Stories are not just a narrative of events. They should have 1. activities 2. motivations 3. characters
- 32. A story focused our design sprint Mark
- 33. Deflate story criticism with stats Mark ≈ 5 million people with similar issues
- 34. But how do you get find, collect and share stories?
- 35. Leverage upcoming user research tell me about last time before/after why/why/why
- 36. Use search logs, customer service records, survey data to find stories. Use search logs, customer service records, survey data to find stories.
- 37. Make house calls
- 38. Facts tell, stories sell. Look for activities, motivations, characters. Find stories in existing data or when talking to users. 2 Tell Stories Recap
- 40. You Client Boss Tech Lead Users In a perfect world: you’re all on the same page.
- 41. You Client Boss Tech Lead Users In a real world: you have a first audience before the user.
- 43. Conduct user research on your first audience.
- 44. Define the problem in a way your stakeholders care about.
- 45. Strategic leaders generate and maintain a common vision. Managers keep entire team on track. Tech experts implement the vision, make the detailed decisions.
- 46. What’s your job?
- 47. UX Researcher I learn about users’ needs, goals and behaviors to build great products.
- 48. UX Researcher to Grandma You may get frustrated with our products and stop using them. I find out what’s going wrong and how to keep you happy.
- 49. Define the problemYou may get frustrated with our products and stop using them. I find out what’s going wrong and how to keep you happy. Give the resolution
- 50. UX Researcher to Tech Lead You know the analytics but not if people enjoy using our product. I find out which experiences feel broken and how to fix them.
- 51. Conduct user research on your stakeholders. Start with a problem they care about. Reveal the solution. 3 Know Your First Audience Recap
- 52. 2 1 3 THREE TECHNIQUES TO MAKE YOUR IDEAS STICK Make It Concrete Tell Stories Know Your First Audience
- 53. Apply one technique for your project. 2 1 3 Use metaphor + human scale Find stories that sell Research your stakeholders. Start with their problems. Concrete Stories First Audience
Hinweis der Redaktion
- Flickr: c
- What if you already communicate really well? Why does this apply to all of us? @
- In the Trenches . Tapping story - predicators thought listeners would get it 50% percent of the time. in reality they guessed right 1 in 40
- Pamela Hinds - “The Curse of Expertise”
- Pamela Hinds - “The Curse of Expertise”. Difference b/t the estimate and observed is almost an episode of HIWYM.
- overcome our lack of dedicated education and curse of knowledge.
- But how do you make it interesting?
- What does “stick” mean? To get stakeholder to pay attention, remember, believe, care.
- The components of the process. What is delivered. Personas, information hierarchy, customer journeys, levering the social graph
- UX speak sounds expensive (time, money, budget) because it’s obscure. Names that we give to projects matter - we’re trying to represent ideas. The content is just fine but the way messages are encoded matters.
- Speak is good to get the work done - we use it w/ each other. But what about when you’re presenting your work
- Lessons are ideas too. Boy who cried wolf. When you lie often, people won’t believe the truth. 2000 years old. The ones that persist are encoded w/ concrete details. Lessons are encoded with physical, material details.
- Sameis true for UX. Physical, material details.
- combine the metaphor of Aesop and unifying direction. Want to give a few examples
- Scientists recently computed a new level of accuracy. To put it in perspective... it’s like throwing a rock from the moon to the Earth and hitting a rock less than one third of a mile from dead center. (version A) it’s like throwing a rock from NYC to LA and hitting the target two-thirds of an inch from dead center. (version B) 58% of evaluators rated “version A” very impressive. 83% of evaluators rated version B very impressive.
- An okay representation.
- Change gears. Give an example that’s not about UX.
- When asked what do you remember about this presentation, it will probably be this story. Also a lesson for
- Peoples physical state changes - that means engagement. no such thing as a passive audience - we simulate what we hear. We can't imagine events without evoking the same modules of the brain that are evoked in real physical activity. Brain scans when people imagine a flashing light, they activate a visual area of the brain. when the imagine someone tapping on their skin, they activate tactile areas of the brain.
- Not just a narrative of events - weave together cause and effect with details so people can remember them - explain the why.
- Design sprint. What would Marc do?
- How many people fall into this category? How many people are likely to be in a similiar situation?
- Not just a narrative of events - weave together cause and effect with details so people can remember them - explain the why.
- analytics, usability testing results. Social media.
- Isn’t just the job of researchers. Project teams. Get LOTS of artefacts: photos of participants and surroundings. Can use other assets to reflect experiences. Snippets and fragments work too
- We
- When you think of your first audience as users, interesting things can happen.
- How does your idea fit with what they care about?
- Internally or externally
- Grandma.
- Tech Lead
- less work than adding a completely new deliverable to your output https://the-design-process-a-pyramid-c77135c177d4