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AYN Brand : T3 Workshop - Social Media & Web 2.0 Primer

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Grace Rodriguez
Grace Rodriguez

AYN Brand : T3 "Tech Tools & Tips" Workshop Series - Social Media & Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative

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T3 @ HAA : Web 2.0 & Social Media Primer Presented by: Grace Rodriguez, AYN Brand wordle.net
[object Object],[object Object],[object Object],[object Object],[object Object],T3 Workshop Series @ Houston Arts Alliance Web 2.0 & Social Media Primer “ The Basics: What? Who? Why? How?”
WHAT ARE WEB 2.0 & SOCIAL MEDIA? Tag Cloud: Luca Cremonini/Markus Angermeier
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 1.0 was Commerce. Web 2.0 is People. - Ross Mayfield What is Web 2.0?
What is Social Media? According to Wikipedia: Social media is the use of electronic and Internet tools to share and discuss information and experiences with other people. Social media tools include: networking sites, blogs, microblogs, vlogs, podcasts, forums, wikis, picture/ video/music sharing sites, instant messaging applications, and RSS feeds.
What is the difference? “ Web 2.0” represents the next generation of Internet companies and technology; “ Social Media” refers to the use of those tools to communicate with other people. Web 2.0 : Social Media :: TV/Cable : Broadcasts
POPULAR Web 2.0 Tools/SITES: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
POPULAR WEB 2.0 TOOLS/SITES: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO IS USING WEB 2.0? wordle.net
Who is using it? Nearly half of all online consumers participate in at least one Web 2.0 activity.
The Numbers: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],0:07:51 1,655 Yahoo! 360° 1:00:10 1,749 MyYearbook 0:02:15 1,887 Buzznet.com 0:16:38 1,900 Meetup.com 0:23:34 2,025 hi5 0:20:33 2,176 Bebo 0:06:57 2,271 Ning 0:03:46 2,622 Last.fm 0:35:58 2,818 AOL Community 0:33:27 2,867 Tagged.com 0:12:03 3,558 Imeem 0:04:09 3,662 Flixster 0:32:47 4,347 Club Penguin 0:01:53 5,539 AOL Hometown 0:04:43 7,481 Reunion.com 0:06:13 8,546 Windows Live Spaces 0:12:52 9,566 LinkedIn 0:08:30 15,451 Classmates Online 1:21:14 29,226 Facebook 2:19:38 59,482 Myspace.com Time/Person Users (000) Top 20 Social Sites, 06/08
ALL IN: Multigenerational Use Source: Rapleaf ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
XYZ: Youth DOMINATES ONLINE Base: US online consumers Source: NACTAS Q4 2006 North American Devices & Access Online Survey, Forrester NACTAS Q4 2006 Youth Media & Marketing And Finance Online Survey Percent of each generation in each Social Technographics® category
The RenGen *Source: “Decoding Generational Differences” by W. Stanton Smith, Principal, Next Generation Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Barack Obama $32 million raised from 275,000 people who gave $100 or less
The Long Tail 20% The New Way (with a bigger, longer tail) The Old Way (Pareto Principle, or 80/20 rule) Control When Web 2.0 is applied… Source: http://en.wikipedia.org/wiki/The_Long_Tail
Change is Here! 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Larger distribution Control Web 2.0 significantly increases total value contributed/received by aggregating the “long tail” of smaller value donors.
Organizations Going Social:
WHY SHOULD I USE IT? wordle.net
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Future is Social
Join the Conversation Web 1.0 Web 2.0 Audience Audience YOU YOU ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Be Seen: Establish a Web Presence
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Heard: Advocate & Promote
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be Advised: Listen & Learn
[object Object],[object Object],[object Object],[object Object],[object Object],Be a Friend: Build Relationships
[object Object],[object Object],[object Object],[object Object],[object Object],Be a Hub: Build Community
HOW DO I GET STARTED? wordle.net
FIRST: Is 2.0 REALLY Right for You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Destination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a Strategy: Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a Strategy: Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember: It’s Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object]
Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Now, Just Do It! ,[object Object],[object Object],[object Object],[object Object]
THANK YOU! Grace Rodriguez President, AYN Brand grace@aynbrand.com | 713.568.6835 twitter: gracerodriguez | facebook: gracejrodriguez

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AYN Brand : T3 Workshop - Social Media & Web 2.0 Primer

  • 1. T3 @ HAA : Web 2.0 & Social Media Primer Presented by: Grace Rodriguez, AYN Brand wordle.net
  • 2.
  • 3. WHAT ARE WEB 2.0 & SOCIAL MEDIA? Tag Cloud: Luca Cremonini/Markus Angermeier
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  • 5. What is Social Media? According to Wikipedia: Social media is the use of electronic and Internet tools to share and discuss information and experiences with other people. Social media tools include: networking sites, blogs, microblogs, vlogs, podcasts, forums, wikis, picture/ video/music sharing sites, instant messaging applications, and RSS feeds.
  • 6. What is the difference? “ Web 2.0” represents the next generation of Internet companies and technology; “ Social Media” refers to the use of those tools to communicate with other people. Web 2.0 : Social Media :: TV/Cable : Broadcasts
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  • 9. WHO IS USING WEB 2.0? wordle.net
  • 10. Who is using it? Nearly half of all online consumers participate in at least one Web 2.0 activity.
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  • 13. XYZ: Youth DOMINATES ONLINE Base: US online consumers Source: NACTAS Q4 2006 North American Devices & Access Online Survey, Forrester NACTAS Q4 2006 Youth Media & Marketing And Finance Online Survey Percent of each generation in each Social Technographics® category
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  • 15. Case Study: Barack Obama $32 million raised from 275,000 people who gave $100 or less
  • 16. The Long Tail 20% The New Way (with a bigger, longer tail) The Old Way (Pareto Principle, or 80/20 rule) Control When Web 2.0 is applied… Source: http://en.wikipedia.org/wiki/The_Long_Tail
  • 17. Change is Here! 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Larger distribution Control Web 2.0 significantly increases total value contributed/received by aggregating the “long tail” of smaller value donors.
  • 19. WHY SHOULD I USE IT? wordle.net
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  • 27. HOW DO I GET STARTED? wordle.net
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  • 41. THANK YOU! Grace Rodriguez President, AYN Brand grace@aynbrand.com | 713.568.6835 twitter: gracerodriguez | facebook: gracejrodriguez