Title: MKT 438 Week 2 LTA Public Relations Campaign Overview Paper Sample content: Public Relations Campaign MKT/428 Public Relations Introduction Launching an exclusive project such as Baderman Island Resort is a major task. In particular, Public Relations must resolve issues that range from the legal aspects of the country, to the environmental protection laws of the area. Baderman Island Resort management is usually aware of these challenges before they begin the project, so a Public Relations campaign is normally established with proactive preventative measures and anticipation of particular occurrences. A location in the Bahamas is promoted to various countries through the power of television marketing. The purpose of the campaign is intended to appeal to investors and consumers that are interested in traveling. The following paper discusses the makings of a well established campaign, the innovative capabilities of the campaign, and the message conveyed from the com

1. MKT 438 Week 2 LTA Public Relations Campaign Overview Paper
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2. MKT 438 Week 2 LTA Public Relations Campaign Overview Paper
Sample content:
Public Relations Campaign MKT/428 Public Relations Introduction Launching an
exclusive project such as Baderman Island Resort is a major task. In particular,
Public Relations must resolve issues that range from the legal aspects of the
country, to the environmental protection laws of the area. Baderman Island Resort
management is usually aware of these challenges before they begin the project, so
a Public Relations campaign is normally established with proactive preventative
measures and anticipation of particular occurrences. A location in the Bahamas is
promoted to various countries through the power of television marketing. The
purpose of the campaign is intended to appeal to investors and consumers that are
interested in traveling. The following paper discusses the makings of a well
established campaign, the innovative capabilities of the campaign, and the
message conveyed from the company. The process of Public Relations is the
most important when a company is entering a new market, especially when it
applies to a foreign country. It is possible that a new company in a foreign country
can affect the acceptance from the locals. Therefore, its critical for PR to use
communication to promote themselves to the locals. Ultimately, the message that
they want to convey is that they help the economy. The community must be aware
that a prosperous business creates mote job opportunities. In addition to the actual
jobs, a new business creates health care opportunities. Bahamas is a country that
suffers from a high rate of AIDS and other health concerns so health care is very
beneficial to them. It is important for the business to truly believe that the
introduction of a Baderman Island Resort will create positive changes to their
community. The company is responsible for deciding were the resort should be
built based on thorough research. Primarily, the location must be easily accessible,
quiet, and its preferred to begin construction in a lesser developed area.
Consequently, this preference is beneficial to locals that le
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