This webinar is for those individuals or companies that are looking to expand their new or existing business to the Internet.
Do you:
* Already have a store-front business in a commercial building or strip-mall?
* Trying to start a new online business to sell products or services?
* Would like to sell products 24 hours, 7 days per week, 365 days per year?
In this webinar, we've covered:
* Building an e-commerce website (where do you begin).
* Using prebuilt e-commerce engines (who are the major players).
* Modifying the look and feel of the e-commerce engine to suite your style and branding.
* Adding products, prices, descriptions, attributes, and discount coupons in your online store.
* Processing orders, shipping, and reporting.
* Securing your website with Secure Socket Layer (SSL) certificate.
* Credit card processing, merchant accounts, gateways, and getting paid.
* Securing your online transactions and the storage of credit cards.
* Fraud protection.
* Preparing your website for the search engines (Search Engine Optimization - SEO).
* Online stores and e-marketing.
* Starting a Pay-Per-Click campaign.
* Other means of advertising and how to tie them in.
* Using vanity pages to track campaigns and customers.
* Taking advantage of E-Bay and other bidding sites to grow your online business.
* Leaking onto discount websites.
If you need more information after you have viewed this webinar, please contact us at: http://www.AxsysTechGroup.com or to participate at our next FREE webinar, please visit us at http://webinar.AxsysTechGroup.com.
2. Provides: Provides:
•Many services to local •Website Design and
businesses and organizations, Development Services
including: •Premium Website Hosting
•Business Education •E-Marketing Services
•Community Involvement (includes both SEO and SMM)
•Committees and Member
Assistance
•Local Government
Representation
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
3. Already have a store-front business in a
commercial building or strip-mall?
Trying to start a new online business to sell
products or services?
Would like to sell products 24 hours, 7 days
per week, 365 days per year?
PLEASE SEND QUESTIONS VIA CHAT
WINDOW
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
4. Building an e-commerce website (where do you begin).
Using prebuilt e-commerce engines (who are the major players).
Modifying the look and feel of the e-commerce engine to suite your style and branding.
Adding products, prices, descriptions, attributes, and discount coupons in your online store.
Processing orders, shipping, and reporting.
Securing your website with Secure Socket Layer (SSL) certificate.
Credit card processing, merchant accounts, gateways, and getting paid.
Securing your online transactions and the storage of credit cards. Avoiding fraud.
Preparing your website for the search engines (Search Engine Optimization - SEO).
Online stores and e-marketing.
Starting a Pay-Per-Click campaign.
Other means of advertising and how to tie them in.
Using vanity pages to track campaigns and customers.
Taking advantage of E-Bay and other bidding sites to grow your online business.
Leaking onto discount websites.
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
5.
6. I purchased my domain name, now what?
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7. Online Stores – Where Do You
•Will you be using someone
Begin to do it for you or will you
do it yourself?
•If doing it yourself, some
hosts offer easy-to-use
programs like SohoLaunch
or Templates
•If using someone, most
development companies
use osCommerce or a
bridged software. This is
known as an Engine.
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8. SohoLaunch is popular for
allowing non-tech people to
create their own websites
They also support creation of
online stores
Using a Template
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
9. You can start with a Webstore by
Amazon
1-click Webstore – Free for 30
days
Enterprise Solutions also available
Other money making programs
exist as well
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10. Includes Marketing Features
Stock and inventory
Listing management
Reporting
Free customer support
Free for 30 days
Three levels (depending on your
needs)
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11. Google also has support for
selling your products online
As a seller, you can submit
your products to Google
Product Search, allowing
shoppers to quickly and
easily find your site
Inclusion of products is free
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13. Basic functionality is
common
Some include
extensions such as
coupons, discounts,
shipping, credit card,
and newsletters
Some have Web 2.0
Features
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14. Modifying Look and Feel of site
Products, Prices, Descriptions, Attributes, and
Discounts
Processing Orders, Shipping, Reporting
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
15. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
16. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
18. Catalog/Storefront
Web Server
Database Server
Merchant Accounts
Gateways/PSP
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19. Credit Card Fraud Detection
Authorization vs. Transaction Processing
Batched Transactions
Getting Paid
Fees
Major Players: CDGCommerce, Authorize.Net
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20. SSL Certificates
Different Levels of SSL
Bits and Encryption
What to look for
Insurance
Who We Carry and
Why: COMODO
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22. Local searches are more organic
All three major search engines support local
searches, including:
◦ Google Local – local.google.com
◦ Yahoo Local – local.yahoo.com
◦ MSN Local – local.msn.com
You will need to either create an account on
each SE or hire someone to include you
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23. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
24. Make sure Keyword Analysis and Search
Engine Analysis has been completed first
Ensure that your pages are properly
optimized
Create SiteMaps in XML format
Submit SiteMaps to all major Search Engines
Promote your site on the Internet*
Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
25. If you sell products or services outside the
U.S., you will want international exposure
Most major search engines have equivalent
search engines outside the U.S.
There are many international directories as
well
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26. Should be listed in any local business
directories, such as FloridaDirectory.biz or
BizToBizNetworking.com
Try to find all major industry specific
directories and get listed there too
The most popular and most important
directory is Open Directory Project
(DMOZ.org)
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27. Find industry sites or complementing sites
that provide cross-site links
You may have to host their banner on your
site and they will host yours on their site
Some sites provide specific Links page that
can be used to list your site on theirs
Exchange banners and links wherever
possible
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28. Google Lycos
Yahoo Netscape Search
Ask Open Directory
AllTheWeb
AOL Search For More Information Visit:
http://searchenginewatch.com/showPage.html?
HotBot
page=2156221
AltaVista
Gigablast
Live Search
LookSmart
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29. Press releases are very important
Try to release them through well-known
sources or sites
Some are costly
Some print in both paper and electronically
Provide releases at least once per month
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31. Internet based journaling
Why is it important to your website?
Where do you create one?
◦ Blogger.com or WordPress.com
◦ Your own website
◦ Industry specific website
How often should you blog?
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32. Include a link in your signature and forums
Promote other bloggers on your blog and
hopefully they’ll return the favor
Add empowerment promotion buttons to
your blog
Provide a way for others to subscribe to your
blog
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34. Keywords are what people
organically search for on Google
Your ad appears beside relevant
search results
Who Offers It?
◦ Google AdWords
◦ Yahoo Search Marketing
◦ MSN adCenter
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35. You create an account on the relevant SE
Provide a means for SE to charge you
Set your daily balance
Select your keywords
You create your ad
Ad appears on SE site
Customers come to you
You make money!!!
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36. Use these PPC campaigns to drive visitors to your
website
The idea is to show them something that will turn
them into customers
You can create multiple ads based on different
searches
Provide vanity links or landing pages to show
specific items and track campaigns
AND MORE OF ALL: Leak your discounts onto
discount sites: Slick Deals, Coupons, Deal News
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38. Call Me At:
◦ 1-954-499-5594
E-Mail Us At:
◦ Info@AxsysTechGroup.com
Chat With Me Live At:
◦ www.AxsysTechGroup.com
Read Our Blog At:
◦ Blog.AxsysTechGroup.com
Follow Us On Twitter:
◦ Twitter.com/AxsysTechGroup
Become A Fan On Facebook:
◦ Facebook.AxsysTechGroup.com
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