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S U M M I T
S E O U L
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS MEDIA DAY
AWS | Perfecting the Media Experience
Bhavik Vyas
M&E Business Development, Global Accounts
AWS
End-to-End, Meeting Viewer...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Consumer expectations
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Business needs/KPIs
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Complexity: Lots of it
Data Lake
Architecture
Ac...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
> Finite Resource
> Highly Complex
> High Mainte...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Content Creation &
Post Production
Machine Learn...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Content Creation &
Post Production
Media Supply ...
MORE
RISK
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build: with Serverless, Native & Fully Managed
N...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build: With a Global Platform
AWS Global Infrast...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Amazon FSx
for Lustre
Build: Applications requir...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build: With intelligent Amazon S3 tiering
Access...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build: With Amazon FSx for Content Production
En...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build: For hybrid media architectures
Broadcast/...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build: With Well-Architected Principles
Security...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build: With APN M&E partners
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Automatically provision the services necessary f...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Provides a pre-built solution for key media use ...
21 © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Sample use cases
• Studio-in-the-cloud
• VFX/...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Build Secure: AWS Studio-Security Guides
• Hybri...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Customer: Mikros Animation
Scaling up for 4.5 mi...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
•First Studio that’s all in on AWS
•No workstati...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Live Event Production: FIFA World Cup 2018
22KAs...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Los Angeles
Frankfurt
Moscow
PDX
WAN: Russia to ...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Los Angeles
Moscow
Host
Broadcast
Services
The E...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
31 © 2018, Amazon Web Services, Inc. or its Affi...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
20th Century Fox Content Archive
Reduced softwar...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
20th Century Fox Digital Media Archive
Archive A...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 35
3535 © 2018, Amazon Web Services, Inc. or its...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
About Netflix
Netflix is the world’s leading
int...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
37
Broadcast Playout & Media Supply Chain
Proble...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
38
Problem Statement
TURNER EMEA team wanted to ...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 39
39
39
39
Machine Learning
and Analytics
Analy...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Increase
Viewer
Engagement
Accelerate
Content
Di...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Automate media workflows, monetize content, redu...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Sky News and AWS bring ML Mainstream
for Live Vi...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Background
• Formula 1 is the world’s premier au...
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Automated Content Creation Using AI
Problem Stat...
MORE
RISK
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Content Creation &
Post Production
Machine Learn...
감사합니다
[AWS Media Symposium 2019] Perfecting the Media Experience with AWS - Bhavik Vyas, AWS M&E Business Development, Global Ac...
[AWS Media Symposium 2019] Perfecting the Media Experience with AWS - Bhavik Vyas, AWS M&E Business Development, Global Ac...
[AWS Media Symposium 2019] Perfecting the Media Experience with AWS - Bhavik Vyas, AWS M&E Business Development, Global Ac...
[AWS Media Symposium 2019] Perfecting the Media Experience with AWS - Bhavik Vyas, AWS M&E Business Development, Global Ac...
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[AWS Media Symposium 2019] Perfecting the Media Experience with AWS - Bhavik Vyas, AWS M&E Business Development, Global Accounts

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AWS 는 전세계의 많은 M&E 리더들과 협력하여 보다 효율적이고 혁신적인 서비스들을 만들어 나가고 있습니다. 이 세션에서는 글로벌 미디어 트렌드를 소개하고 AWS의 서비스를 활용하는 다양한 방법에 대해 소개해 드릴 예정입니다.

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[AWS Media Symposium 2019] Perfecting the Media Experience with AWS - Bhavik Vyas, AWS M&E Business Development, Global Accounts

  1. 1. S U M M I T S E O U L © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. AWS MEDIA DAY
  2. 2. AWS | Perfecting the Media Experience Bhavik Vyas M&E Business Development, Global Accounts AWS End-to-End, Meeting Viewer Expectations Faster, Smarter and More Efficiently
  3. 3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Consumer expectations
  4. 4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Business needs/KPIs
  5. 5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Complexity: Lots of it Data Lake Architecture Acquisition MAM/DAM & Archive Digital Supply Chain Post Production Over The Top Analytics Broadcast Playout Publishing Target Service Catalog Search Object Storage Edit Transcode QC File Movement Block Storage Archive Storage Ingest Portal Reporting File Storage Analytics Automation Content Lake Architecture
  6. 6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. > Finite Resource > Highly Complex > High Maintenance > Doesn’t Scale > Poor Visibility On-Premises Ingest Promo Distribution Archive Broadcast OnPrem: Lots of constraints
  7. 7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Content Creation & Post Production Machine Learning and Analytics Digital Asset Management & Supply Chain Distribution (OTT, Broadcast, Publish) Build: For Agile Media Workflows
  8. 8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Content Creation & Post Production Media Supply Chain & Asset Management Machine Learning & Analytics Distribution (OTT, Broadcast, Publish) Build: For all Workload Areas
  9. 9. MORE RISK
  10. 10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build: with Serverless, Native & Fully Managed Networking and Delivery AR/VR Machine LearningVideo Processing VFX/Rendering StorageDatabases Compute
  11. 11. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build: With a Global Platform AWS Global Infrastructure • 22 Regions with 69 Availability Zones • 4 Regions coming soon: Indonesia, Italy, and South Africa 197 CloudFront PoPs • 186 Edge Locations • 11 Regional Edge Caches • 74 cities across 34 countries AWS Global Network • Redundant 100 GbE network • Private network capacity between all AWS Region, except China
  12. 12. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Amazon FSx for Lustre Build: Applications requiring any storage type Object storage S3 Standard S3 Glacier Deep Archive S3 Glacier S3 Intelligent-Tiering S3 One Zone-IA S3 Standard-IA Block storage Provisioned IOPS SSD Cold HDD Throughput-Optimized HDD File storage EFS Standard EFS Infrequent Access Elastic Amazon EFS AWS Storage Gateway Family Amazon S3 Amazon FSx for Windows File Server Amazon EBS Amazon EC2 Backup
  13. 13. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build: With intelligent Amazon S3 tiering Access FrequencyFrequent Infrequent • Active, frequently accessed data • Milliseconds access • > 3 AZ • $0.0210/GB • Data with changing access patterns • Milliseconds access • > 3 AZ • $0.0210 to $0.0125/GB • Monitoring fee per Obj. • Min storage duration • Infrequently accessed data • Milliseconds access • > 3 AZ • $0.0125/GB • Retrieval fee per GB • Min storage duration • Min object size S3 Standard S3 Standard-IA S3 One Zone-IA S3 Glacier • Re-creatable, less accessed data • Milliseconds access • 1 AZ • $0.0100/GB • Retrieval fee per GB • Min storage duration • Min object size • Archive data • Select minutes or hours • > 3 AZ • $0.0040/GB • Retrieval fee per GB • Min storage duration • Min object size S3 Intelligent- Tiering S3 Glacier Deep Archive • Archive data • Select 12 or 48 hours • > 3 AZ • $0.00099/GB • Retrieval fee per GB • Min storage duration • Min object size
  14. 14. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build: With Amazon FSx for Content Production Enables any Windows based application run on AWS today Handles patching and other maintenance Fast and flexible performance Native Windows compatibility back to Windows 7 Connect to Amazon EC2, WorkSpaces, Appstream 2.0 & VMware Cloud on AWS Ready for Enterprise Apps like ERP & CRM *SMB protocol and Windows NTFS, Active Directory (AD) integration, and Distributed File System (DFS) Cache Capability: Hydrate FS and write back to S3 and (upcoming) to/From On-premises Storage
  15. 15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build: For hybrid media architectures Broadcast/ Production compute & storage Personalization and Fan Experience B2B + D2C Platform Hybrid + Cloud Existing/New Technology Partners Studio/ Venue/ Broadcast Facility National & Global Distribution Prod, Creative, Marketing Users
  16. 16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build: With Well-Architected Principles Security Reliability Performance Efficiency Cost Optimization Operational Excellence Job #1. Build for failure More with less Margin & Bottom-line Build, Run, Monitor, Scale
  17. 17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build: With APN M&E partners
  18. 18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Automatically provision the services necessary for building common media use cases on AWS Go to aws.amazon.com/media/solutions Content Production Media Supply Chain Distribution AIML and Analytics Edit in the Cloud - Highly available Windows cloud video editing environment VFX Station in the Cloud - Highly available Linux visual effects environment Automated Video Metadata Generation – Serverless metadata extraction Media to Cloud Migration - Serverless ingest workflows for asset migration Media Services Application Mapper - AWS Media Services visualization & status workflows Live Streaming – Broadcast-grade live content distribution Video on Demand Streaming - Broadcast and multiscreen VOD delivery workflows Live Subtitling and Translation - Multi-language subtitles for live OTT streaming Automated Video Metadata Generation – Serverless metadata extraction Build: With Media Solutions & Starter Kits
  19. 19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Provides a pre-built solution for key media use cases & includes a step-by-step implementation guide for automated deployment One-Click Launch Launch a fully-tested solution starter kit in your AWS account Accelerate Experimentation Get started with your project quickly and start monetizing your content Well-Architected Deployments reflect AWS best practices Agility Reduce development time Expand and Add Use the templates as a framework to expand the solution based on your needs Build: For experimentation & speed
  20. 20. 21 © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Sample use cases • Studio-in-the-cloud • VFX/Animation rendering • Dailies reviews • Production supply chain Content Creation & Production Accelerate content creation by getting rid of capacity constraints and geographical limits to collaboration, while simultaneously increasing security and operational efficiency.
  21. 21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Build Secure: AWS Studio-Security Guides • Hybrid Burst Rendering in AWS using Persistent Storage • Archive and Production Asset Management in the cloud • Appropriate for major Studios Pre-released Content (tier 0 and 1) • Published in https://aws.amazon.com/artifact/
  22. 22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Customer: Mikros Animation Scaling up for 4.5 million rendering hours and 170,000 simultaneous cores Sherlock Gnomes, image courtesy of Paramount Pictures “’Sherlock Gnomes’ was a big step up for us in terms of quantity of textures and complexity of the renders, and we loved every second of working on it with Paramount’s amazing creative team. With AWS support and resources, we were able to stretch ourselves creatively in a shorter window, which was key to our success on the film.” - Simon Vanesse, Service Line Director, Mikros Animation
  23. 23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. •First Studio that’s all in on AWS •No workstations, storage, or render nodes to maintain. •Machine Room = Redundant CPE’s, Firewalls & Routers •Diverse Fiber to redundant AWS PoP’s •2 x 10Gbps Circuits All-in on AWS: UNTOLD Studios
  24. 24. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
  25. 25. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Live Event Production: FIFA World Cup 2018 22KAssets Security Checked <10sDelay from Moscow to LA for live edit ~3PBArchived to S3 10-9’sUsing 1 Direct Connect
  26. 26. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Los Angeles Frankfurt Moscow PDX WAN: Russia to US FRA 1x 10Gbps AWS Backbone 2x 10Gbps Redundant Public IP Oregon
  27. 27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Los Angeles Moscow Host Broadcast Services The End-to-End Video Path • Live Edit in <30s • Live Sub-Clip • Post Game Edit PDX
  28. 28. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 31 © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.31 • Ingestion and processing • Packaging and origination • DAM, storage, and archiving • Metadata tagging Digital Asset Management & Supply Chain Automate broadcast supply chains so you can manage your content faster and better.
  29. 29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 20th Century Fox Content Archive Reduced software development costs Pay-as-you-go flexible databases Cloud-native and Microservices Serverless Database Freedom Developer Agility
  30. 30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 20th Century Fox Digital Media Archive Archive App SQS Message Processor Vidispine Server Source Audio / Video Assets (MXF/WAV) S3 Asset Bucket Amazon Glacier Amazon SQS AWS Elemental MediaConvert S3 Proxy Bucket Media Convert Cloud Watch Event Cloud Watch Event When Job Error Proxy Outpu t to S3 Lambda Function Amazon API Gateway Archive App SQS Consumer Asset Bundle Verifier S3 Trigger SQS Message After Proxy Creation Amazon Dynamo DB Update Status of Transcode Job S3 COPY JOB Notification Amazon SQSAttach MP4 proxy to corresponding item Transition to Glacier through Lifecycle Policy AWS Elemental MediaConvert transcode workflow
  31. 31. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 35 3535 © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.35 • OTT • Broadcast playout • Publishing Distribution Enable seamless delivery of live, linear, and on- demand content anywhere, any time, to any device.
  32. 32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. About Netflix Netflix is the world’s leading internet television network, with more than 100 million members in more than 190 countries enjoying 125 million hours of TV shows and movies each day. Netflix uses AWS for nearly all its computing and storage needs, including databases, analytics, recommendation engines, video transcoding and more – hundreds of functions that in total use more than 100,000 server instances on AWS. Our long-term goal is to let AWS do all the infrastructure work especially where it isn’t Netflix specific. Our development team can focus on the features that are unique to Netflix so we can deliver the most compelling services to our members. Neil Hunt, Chief Product Officer “ ” Challenge Solution Benefits • Need for massive scale and elasticity • Global data & content processing and management • Nearly 100% of the business is on on AWS • Global use of Amazon EC2, Amazon S3, Amazon SQS, Amazon EMR, AWS Lambda, etc… • 30-50K EC2 instances • Application achieves near zero downtime • Massive scalability and elasticity • Transcoding entire library to ~60 output renditions Netflix: Global Media Delivery
  33. 33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 37 Broadcast Playout & Media Supply Chain Problem • Distribute content on every screen, • Be agile with global broadcast operations • Rapid response to new platforms and models • Virtualize entire content supply & delivery chain Discovery is the global leader in real life entertainment. Content is available across 400 channels in 220 countries and 50 languages. Use of AWS & Partners • AWS Pro-Serve, redundant dual region architecture, Amazon EC2, G3 GPU, S3, Direct Connect, RDS • Evertz for Playout/MAM and SDVI for Supply Chain • Evertz Mediator-X, Overture-RT LIVE and Render-X are hosted across six AZ’s, diversely distributed between two AWS regions Business Benefits • Over 300 global channels migrated to AWS • Decommissioning datacenters & physical playout hubs • All in with AWS - Lower TCO, flexible business model • Short-run channels for major events Discovery, Inc.
  34. 34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 38 Problem Statement TURNER EMEA team wanted to start a pop-up channel at a short notice to test the market. They wanted to ensure highest flexibility and quality while lowering operating costs TURNER is a global entertainment, sports and news leader. They own and operate some of the most valuable brands in the world that focus on programming across genres such as children’s entertainment, sports, news, movies, general entertainment and more. Use of AWS + Amagi • Amazon S3 for storing content, graphics, and metadata • AWS Lambda for auto QC, graphics processing • Amazon RDS and IAM for access • Amagi CLOUDPORT for channel playout Business Benefits • Flexibility to start and stop channel for as less as 20 days • Five geographies covered with cost-effective cloud playout • Flexible ads and playlist management at operator level • Improved operational insights at all stages of the broadcast workflow Turner Pop-up channel
  35. 35. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. 39 39 39 39 Machine Learning and Analytics Analyze customer content and contextual data, enabling you to gain actionable insights to identify customer interests, manage infrastructure and monetize content. Automate content processes to improve operational efficiency and unlock archive value. © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
  36. 36. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Increase Viewer Engagement Accelerate Content Discovery Increase Demand & Revenue Increase Social Impact Build: For Personalization & Recommendation
  37. 37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Automate media workflows, monetize content, reduce costs content moderation | contextual ad insertion | cataloging media | multi-language metadata search | Subtitling | Translation C O M P R E H E N DR E K O G N I T I O N I M A G E R E K O G N I T I O N V I D E O T R A N S C R I B E T R A N S L A T E T E X T R A C T Put AI to work for your business
  38. 38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Sky News and AWS bring ML Mainstream for Live Video with Royal Wedding: Who’s Who - May 2, 2018 Facial recognition combined with additional metadata – Bios, News, Fashion, Emotions. Matching trained by humans Enhancing the Viewer Experience with Machine Learning: The Royal Wedding Who’s Who Experience
  39. 39. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Background • Formula 1 is the world’s premier auto racing championship. • Since the first gran prix in 1950, Formula 1 engages with 500 million fans watching 21 global races annually. Challenge 120 car telemetry sensors create 3Gb of data per second, how can Formula 1 bring analytics and insights to car data that drives advances in the sport and an deeper fan experience delivered by their next generation OTT/VOD platform. Formula 1 https://aws.amazon.com/f1insights/ Use of AWS • Real-time Amazon Kinesis data streams into Amazon S3 • Race audio and data analyzed with Amazon Rekognition, Amazon SageMaker, & Amazon Transcribe Results • Richer fan experience • Real-time data analytics for engineering teams • Expanded monetization opportunities Massive real-time data analytics – driving UX and Eng enhancements
  40. 40. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Automated Content Creation Using AI Problem Statement Nikkei was using journalists and news editors to write basic summaries of earnings releases. They were looking for a way to accelerate article publication and reallocate talent to more value-add financial journalism. Nikkei is a media organization focused on financial news. Their flagship daily newspaper, The Nikkei, has approximately three million subscribers. Nikkei's multi-platform media distribution includes online, broadcast and magazines. Use of AWS Nikkei developed their proprietary AI algorithm running on Amazon EC2 to automatically create financial summaries based on earnings releases. Business Benefits • Publish financial summaries in 1-2 minutes versus hours using human journalists • Scale during peak time during quarterly earnings season Financial Summary Nikkei
  41. 41. MORE RISK
  42. 42. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Content Creation & Post Production Machine Learning and Analytics Digital Asset Management & Supply Chain Distribution (OTT, Broadcast, Publish) Build: Your Media Flywheel
  43. 43. 감사합니다

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